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Elements of a Failing B2B Lead Generation Campaign

Elements of a Failing B2B Lead Generation Campaign
There’s a reason why seasoned veterans in the world of B2B lead generation are always esteemed in a way newbies will never achieve despite being impregnated with all the necessary textbook knowledge. That reason is wisdom – which can only be gained through experience. Lots of it. The best thing about possessing wisdom is being able to discern which is right from the wrong. This is also what differentiates a typical marketer from that of a lead generation company that specializes on online and traditional marketing channels. In lead generation, it pays to know which mistakes to avoid. Heed these pieces of advice from Chris Fell, Managing Director and Founder of a leading Australian inbound marketing agency. Bad timing People hate feeling pressured into anything – especially buying, so don’t push the sale too soon. Landing page link overload To marketers, landing pages’ sole purpose is to convert visitors into leads. Unclear CTAs (calls to action) People have a short attention span.

http://www.callboxinc.com.au/lead-generation/elements-of-a-failing-b2b-lead-generation-campaign/

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