Marketing Activities you should Outsource to Professionals | Business Marketing Singapore Some things are better left to experts, especially when the fate of a business is on the line. This is certainly true in the world of marketing. No one is really an expert of everything; each person can only specialize in a handful of fields. That’s why we need to understand that there are marketing channels that need external help for them to be truly effective. 1. Effective copy goes far beyond attractive wording. Your copy isn’t something to assign to the team member with an English degree. 2. The quality of the media you produce is directly correlated to the status of your company in the eyes of viewers.Average infographics and videos don’t automatically propel a business into prominence. It’s better to hire out quality pieces, even simple ones, than to create your own lacking pieces of media. 3. Long-form content has the capacity to serve as a flagship of your company. 4. The question is: have you ever organized an event? An event is a highly complex affair to host.
Appointment Setting/Lead Generation But we do know that if you had to go shop for 20 ingredients to make just 1 cake, you wouldn’t want to have to go to 20 different stores to get them. Not fun. Nor very cost-effective. Your shopping list probably looks like this: List of potential clients with updated phone numbers and email Expert sales callers who need little to no training on prospecting CRM software that can handle high volume call activity Marketing Automation that includes email marketing, social networking and lead nurturing Looks like you need a LOT of things. Or you could save yourself some time and just talk to us right now. You’ll find we do know what you need – a complete lead generation solution – and that ‘s exactly what we have.
Telemarketing: What Not to Say | Callbox Telemarketing Telemarketing is all about the right words and the right time to say them. Communicating effectively is most essential part of effectively close a deal. And communicating efficiently means choosing the phrases that needs to be said and the phrases that needs to be verbally held off. Although most companies hire telemarketing services, you must take responsibility in picking not just the right people but also the right words that would represent your company. Closing the deal before opening. Avoid straying from the objective. Sell to the unlikely customer. Most of the time, you’ll have to deal with the final decision makers, or the executives, and insisting on a product or service that they can’t entirely benefit from will never work. Avoid Jargons! Bottom-line is you need to prepare a script that fits your target customers.
The Power Of Effective Telemarketing Surveys When you consider how to gauge the latest buying behavior of your target market, and how this can affect your generation of qualified sales leads, there is always some way for you to do that. And it need not have to be that expensive or complicated at all. Sure, you will hear people scoffing at the idea, but conducting a telemarketing survey would be a really smart move on your part. This is just so sad, since they are missing out on something good. You see, when it comes to understanding what really runs in the mind of your customers, you really have to ask them directly. First of all, you need to put a human touch on your interactions. Second, you need to cut through the data noise. Third, there is the cost of acquiring the information. Lastly, there is the skill set involved. For the final word, there is nothing really wrong if you employ a telemarketing survey to check on your market.
Content Marketing Tip: How to make fascinating Case Studies Traditional marketing has always involved the production of case studies to highlight the benefits (or counter-benefits) of a product, a concept, or a practice to a target market. But for a while, especially during the birth of the public world wide web, the use of case studies have slightly declined, mainly due to the preference over blogs and ‘personalized’ articles. Recently, though, many have seen the resurgence of case studies – now in PDF form instead of glossy papers – in the online marketing sphere. They’ve rediscovered the potential of compelling case studies in positioning a product or a brand in the awareness of the desired audiences. Now that it’s become popular again, you need to make sure your case study has the ability to stand out. Here are some tips from Business.com: Research and Planning Tactic #1. What are your goals and priorities? Tactic #2: Identify customer stories. Not just any stories, but those that support your strategic goals. Organization & Writing 4.)
Appointment Setting/Lead Generation Callbox is proud to help the world’s most successful brands achieve their sales and marketing goals I love the integrity with which you work. I’m so grateful to have you on my team, I love the passion with which you do your step of our process. Ian Warner, CEO, Aprio Governance Information Software I had a wonderful experience with Callbox starting from the Sales team to the Campaign Execution team. Shilpi Sharma, Kvantum Inc. Both our prospects today have signed up (verbally) to the system! Helen Joronen, CEO, Greenkeeper Systems They tell me that I am lucky to have such a great person working for me. Dwight Holcomb, Managing Director, HC Development, Inc.
4 Alternative Ways to Drive Traffic to your Site (aside from Blogging)B2B Lead Generation, Appointment Setting, Telemarketing There’s a truth that every online content marketer has to face: you can’t depend on blogging all the time. There has to be a buffer between blog articles every now and then to relieve your writers off of their workload, and it also offers new things for readers to see aside from text-based posts. But it needs to be not just a buffer – it also needs to be able to bring traffic to your lead generation sites and landing pages. Meaning, it has to be insightful enough for prospects to treat it the way they treat blog articles, and it should bring them to the same lead generation funnel. Here are four alternatives to blogging that you can use as suggested by Jayson Demers, Founder and CEO of AudienceBloom, a Seattle-based content marketing company: 1. Whatever path you choose, make sure your infographic has compelling data, provides a strong storytelling element (or theme) and targets a specific demographic (usually your audience). 2. 3. 4.
Content To complete your array of online lead generation tools, Callbox provides content writing services customized to powerfully project your best selling points and bring in qualified sales leads to your pipeline. We create smart, compelling content for blogs, brochures, and other marketing materials so you don’t have to cram when you’re running out of time or ideas to do it yourself. We understand that writing for an audience is no piece of cake. You have to have a great way with words, sharp focus, and the ability to think like your customers. Our professional content writers have these qualities, which allows us to communicate your message in a strong and simple fashion where ideas speak clearly for themselves. Contact us if you need quality content for the following: BrochuresPowerPoint PresentationsSEO CopywritingPress ReleasesBlog Posts Dial 03.2772.7370 to speak with a Callbox representative or fill out that form on the left.
Be a successful B2B Blogger: 7 Principles to digestB2B Lead Generation, Appointment Setting, Telemarketing Building a blog is easy. Being successful at it is not. But what makes a blog successful? Consider this excerpt from a post by Eric Siu, CEO of a San Fransisco-based digital marketing firm. 1. Building a blog is not easy, and requires a huge amount of effort to reach a tipping point. 2. The blogs that grew the fastest leveraged this phenomenon and used it to become more effective. 3. Timing plays a key role in the equation of success, and it’s evident when we look at the most successful blogs of today. 4. When analyzing the highest traffic and most-linked to pages on successful blogs, it became clear that very rarely were the most successful articles viral hits. 5. 6. What this is really referring to is the power of compounding. 7. Read the full post at The 7 Principles of Launching a Super Successful Blog
How Lead Generation Blogs can help you Market your BusinessB2B Lead Generation, Appointment Setting, Telemarketing Blogs that are intended for business do not exist solely for the purpose of posting relevant information for customers. They also help in making other people within and outside the industry that such a business like yours exists. In short, lead generation. There are two basic ways to achieve that: one is by making your blog ‘searchable’ through search engines, thus potentially introducing your site to a new audience; and two, by making your blog content viral and shareable so that more people would be made aware of your blog and ultimately, your brand. But aside from those things, B2B lead generation blogs can offer other incentives for online marketers, and even for those whose business are entirely offline, as enumerated in a post at Entrepreneur.com. Below is an excerpt: A blog can position you even more as an expert. As you can see, there are numerous ways a blog can be beneficial to a business. This is where your telemarketing and appointment setting activities would come in.
6 Elements that your Content Marketing Strategy should possess Every campaign requires a strategy. But not just any strategy – it should be well-rounded enough to initiate and sustain progress from start to finish. Some marketers think they only need to lay out a couple of bullet points and everything’s done. The Content Marketing Institute suggests 6 crucial elements that need to be present in your content marketing strategy: 1. The key to effective content marketing is to be sharply focused. 2. Regardless of who your target buyers are, it’s going to be virtually impossible to create content that resonates with them until you understand the unique context of their situation. 3. Once you understand who your target buyers are, what they care about, and the steps they take along their buyer journey, it’s time to figure out what actions you want them to take as result of consuming your content. 4. 5. 6. Read the full article at 6 Key Elements of an Effective B2B Content Marketing Strategy
Make your Calls-to-Action Irresistible: 5 Crucial ElementsB2B Lead Generation, Appointment Setting, Telemarketing Your lead generation effort is like trying to get people to go into your store. You put up signs, you display wonderful stuff by the window, you give out flyers to passersby, or you hire jugglers and violinists to attract attention. Whatever works. But that’s just the beginning part. On a webpage, online marketers can put a lot of dazzling elements to make it pleasing to eye, but without an effective call-to-action, none of that would matter. That’s why CTAs need to be irresistible. 1. This element is perhaps the most important: you have to make sure there actually is some kind of offer and call to action in the piece. We may think we’re so fascinating that all we have to do is introduce ourselves, and folks will come running, begging us to tell them more. 2. Marketing research shows that prospects buy more when their choices are limited. Make sure you always include a simple offer with a clear call to action, and use strong action words: Buy, Call, Act Now! 3. 4. 5.
Company Profile - Callbox Sales and MarketingB2B Lead Generation, Appointment Setting, Telemarketing Recognitions by the Industry Callbox has been a perennial awardee for the most part of the last decade, with honors including: 2008 Top Outsourcer of the Year 1st in Percentage Growth of Sales Revenue 2nd in Number of Business-to-Business Agents Top Outsourcer Awards, Contact Center World 2010Top SMO Service Provider Based on Customer Satisfaction Ratings across Nine Performance Criteria Leading Provider of Outsourced Sales and Marketing Services, The Black Book of Outsourcing 2011 Top 50 Teleservices Agencies 12th in the US Market 10th in the International Market Top 50 Teleservices Agencies Ranking, Customer Interaction Solutions Magazine 2012, 2013 and 2014 Ranked No. 1 in Sales Lead Generation Services Overall quality score of 9.98 out of 10 Categories: Lead Generation, Tracking, Reporting, and Help & Support TopTen Reviews, TechMedia Network Adaptation Equals Greatness Callbox has also been in the forefront of innovation and keeping up with the industry’s rapid advancements in technology.
Email Marketing CampaignB2B Lead Generation, Appointment Setting, Telemarketing We are bloody serious. You know why? It’s because around 70% of Australian internet users check their inboxes each morning. This includes business executives who want to start their day off learning new things from solutions providers such as yourself. It’s just too important to ignore. Tell you what: Our email marketing services grant you the power to generate interested leads. Integrating email campaigns with other lead generation tools such as b2b telemarketing, online, and social media.Adding links, videos, or social media buttons to make your campaign more interactive.Checking emails for spam elements.Building and segmenting your email list for highly targeted lead generation and appointment setting.Providing advanced options to help you customize, organize, and optimize your email marketing campaigns. Have us handle your email campaigns, and receive a high rate of ROI coming towards you like a boomerang.