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The Complete Guide to Building Your Personal Brand

The Complete Guide to Building Your Personal Brand
Written by Neil Patel & Aaron Agius Introduction What is branding? My parents like to tell a story from my childhood. When I was a toddler they would put me in the backseat of the car in child’s car seat when they would take me somewhere like to the store or to a friend’s house. When we would drive down the highway, I would see golden arches through the car window and yell, “Donald’s!” Now, I was only two or three years old at the time. My parents would sometimes take me to McDonald’s for a Happy Meal. That is branding. A brand is anything—a symbol, design, name, sound, reputation, emotion, employees, tone, and much more—that separates one thing from another. Branding on a business-level is common, but today branding is becoming just as important on a personal level. Why should you build your personal brand? Building a recognizable personal brand opens professional opportunities. Creating a vision for your future and implementing that vision can lead to:

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What to Charge? A Freelancer's Guide to Giving an Estimate - Tuts+ Business Tutorial Having the chance to bid on a major project is a freelancer’s dream, but can also be a nightmare. If the client hasn’t set a price and you have to come up with your own estimate, it can be very difficult to know how much to charge. If you get your estimate wrong, you can end up missing out on good projects and not picking up enough work. Or, just as bad, you can end up working for too little, and having to complete a project at a rate that won’t even cover your costs. So this tutorial will show you how to get it right. In seven years as a freelance writer and editor, I’ve put together plenty of estimates, made plenty of mistakes, and learned plenty of lessons.

A Simple Way to Measure How Much Customers Love Your Brand How do you measure love? Beyond the supermarket magazine or social media “quiz” that we’ve probably all taken, you really can’t. It’s a feeling. You just know. But when thinking about a brand’s relationship with consumers, the marketer in me needs something more concrete. I need to know how many of my consumers are in love with my brand and the degree of their passion. thanks : A List Blogging Hey friend, great to see that you’re joining the BLOG SUCCESS FORECASTER! Within the next hour, you will receive an email with the subject line: BLOG SUCCESS FORECASTER: Your Username and Password. This email will give you your personal access information for the BLOG SUCCESS FORECASTER. You will then be able to access the material at any time.

45+ Free PSD Digital Devices Mockups To Present Your UI Designs Present your app interfaces and web designs to the public or your client elegantly with these Free PSD Digital Devices Mockups. These mockups are exceptionally good for showcasing your responsive designs. These mockups include some ultra-realistic mobile devices, desktops, tablets, and also some flat design vector mockups. All these mockups are very easy to use. So go ahead and grab them all! Nexus 6 PSD MockUp Rebranding your Business In today’s edition of ‘Tips from the Experts’, we asked three business professionals to share their top 5 tips on how to effectively rebrand a business. Rebranding is not a new concept. But why do companies take on this often mammoth task? And what’s in it for them?

PIP: Purpose Into Profits Webinar Registration - Powered by Infusionsoft Sherry Watson is considered by news and media sources as the nation's top expert and educator in the world of nonprofit corporations. Sherry has nearly 30 years of experience in the nonprofit industry with a specialty in launching nonprofit startups. She has launched six successful nonprofit startups over her illustrious career generating over $100 million and counting in funding for her nonprofit corporations and others. She has led movements that changed policies at the local, state and national level that have impacted and improved the lives of millions, culminating with the passage of The Americans With Disabilities Act (ADA) where she was one of the chief architects who led in the passage of this world-changing legislation.

5 pro tips for designing a global brand In today's world, the global adoption of the internet has allowed even the smallest of startups the opportunity to compete on an international stage and reach audiences far and wide. However, successfully designing a brand identity capable of transcending geographies and cultures takes time and needs consideration. Paul Stafford, co-founder at DesignStudio gives his five secrets to success when approaching global branding... 01. Immerse yourself in the brand Effective brand immersion is essential as it highlights the differences and core similarities in cultural attitudes towards a brand.

19 Minimalist Style Guides - New Post: 17 Sexy Brand Style Manuals. Mash Creative: ICON – Royal Mail Rethink — Some beautiful examples of brand style guides. Frontify makes building design guidelines an easy and collaborative experience. Eight Questions To Ask Before You Start A Business ~ PPC Blog - StumbleUpon Are you thinking of starting a web business? Starting a PPC Management agency? Setting up your own site and selling things, or building a web publishing empire? Before you start, ask yourself the following eight questions. The advantage of this Q&A is that you can quickly see if the idea you’re going to throw your money and soul into is likely to work. 1 .

The ExactTarget Blog 75 Digital Marketing Stats from Salesforce Marketing Cloud Research Over the past year, Salesforce Marketing Cloud has conducted a number of original research studies, benchmark reports, and marketing leadership surveys. All of this new research has given us quite a library of data and mind-blowing statistics on how both brands and consumers use technology to interact with each other. I've compiled many of these statistics into a single list of 75 digital marketing stats from 2014 research. For more stats and further reading, be sure to download the full reports: Tweet your favorite statistic and leave a comment if you found a stat surprising or relevant to your business. 75 Digital Marketing Stats for 2015 from @MarketingCloud Research {Tweet This}

Minimalist Design: 25 Beautiful Examples and Practical Tips You’ve probably heard the term ‘minimalism’ thrown about here and there, particularly in the past few years, but what exactly is it and how can we get the most out of it? Minimalism can be described as the stripping away of all unnecessary elements and focusing on what needs to be there. In this sense, minimalism encourages purpose. While minimalism often appears simple on the outside, a lot of thought, practice and time goes into the production and development of a minimalistic piece.

The Changing Nature of Middle Class Work As a result of these profound systemic changes, new models of work are emerging.Gordon T. Long and I recently discussed the changing nature of work--specifically, work that can support a middle class lifestyle and aspirations. This is the third of my series on the decline of the middle class:How the Middle Class Lifestyle Became UnaffordableThe Destabilizing Truth: Only the Wealthy Can Afford a Middle Class LifestyleThe economy is changing in structural ways that affect not just the job market but the nature of work itself.

The Value of Art - Individual vs Humanity A fellow artist sent me the link to this post because she knew that I’ve been chewing on the question “What is the value of art?” What fascinates me is how this post, and the comments, focus on value through the consumer lens of an individual, potential collector or buyer asking, Why should I buy this? Yes, I can see how artists ponder what motivates someone to purchase art (or not) from either an emotional, status, or investment perspective (the only three values offered in the post). Yet I can’t help wondering how the conversation might change if we asked about the value of art to humanity as a whole. You might think you could extrapolate the collective value from learning how individuals value art, but I suspect there’s a larger dynamic operating and this narrow lens will only take us so far. And when artists embrace this bracing perspective, they can engage an energetic power with the potential to shoot the quality and impact of their work to the stars (and beyond).