Personal branding Personal branding is the practice of people marketing themselves and their careers as brands.[1] While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging.[1] The term is thought to have been first used and discussed in a 1997 article by Tom Peters.[2] Personal Branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group or organization.[3] Personal branding often involves the application of one's name to various products. For example, the celebrity real-estate mogul Donald Trump uses his last name extensively on his buildings and on the products he endorses (e.g. History[edit] Personal branding, self-positioning and all individual branding by whatever name, was first introduced in 1937 in the book Think and Grow Rich[citation needed] by Napoleon Hill. Social Media[edit] Criticisms[edit] See also[edit]
5 Ways To Refresh Your Personal Brand In 2015 1515Are you ready to make 2015 the best year for your career? If so, it might be time to refresh your personal brand. Refreshing your personal brand will make you feel more confident about your career, discover new opportunities, and get noticed by employers. By refreshing your resume or updating your online portfolio, you can make small changes to your personal brand that will make a big impact on your career. Here are five ways to refresh your personal brand in 2015: 1. Relationships play an essential role in your personal brand because they can help you discover new ideas and identify your strengths. 2. Your online presence says a lot about your personal brand. Invest some time (and even money) in refreshing your professional website. 3. Your appearance determines how people perceive you. For example, if you feel like your wardrobe is outdated, consider adding a new blazer or statement piece to your closet. 4. Are you still using the business cards you created in college? 5.
Create A Simple Social Media Strategy In Fifteen Minutes It’s a New Year and a new you! Or, at least, that’s what most of us are in the habit of saying. We create resolutions and set goals and are determined to follow through. However, somewhere around February 1, the new shine of the year wears off and, for most people, the commitment to achieving those goals. If one of your goals is to use social media in 2015 to get a new job, grow your following, or attract business, using off-the-cuff tactics will not sustain you throughout the year. You’ll start off strong, and then lose steam. A social media strategy plan needn’t be a novel. Identify your goals. Are You a Lame Career Seeker? I spoke recently to a group of approximately 40 job seekers who were alumni of a well respected and nationally ranked major university. They interacted well, asked questions, and seemed genuinely interested in the topic. I volunteered my time free of charge and made several offers of help to this audience. That’s the good news. Now for the bad news: The majority of the audience was composed of lame job seekers. I can’t say that I was surprised, having volunteered at similar venues for several years and seen many similar groups. Before I go any further and before you become indignant and stop reading, let me explain what I mean by the adjective “lame”. “impaired or disabled through defect or injury” Lack of Initiative Can Hurt Your Search These job seekers, as well as many of those I have met and conversed with by phone, fit this definition perfectly. Let me explain a little further. Take a Hard Look in the Mirror You deserve the best career life has to offer.
2 Ways to Get to Know Who You Know Ready to take your networking to the next level of success? There are two practices that are the cornerstone to success in getting to know who you know: Use social media to earn a face to face meetingThank them and follow-up Use social media to deepen the connection Use online and offline networking in tandem to develop and grow your connections. Through social, online interactions you are provided the opportunity to share your common frames of reference and to also sample each others character and competence. Any of us can sound wonderful in short bursts and interactions. Who in your social network lists would you like to meet face to face? Use social to get to know their interests, what they value, who they are and who they influence or connect with, too. Ask yourself: Is this someone that you would like to know better? Online networking provides you (and your connection) the opportunity to gain confidence in each other. Thank them and follow up For this week: Post when you’ve done that below.
Job Search: How to Reach Anyone You Want “The quality of your life is the quality of your communication.” Tony Robbins What would you consider the most important factor for success when seeking a new job? A great resume? Relevant qualifications that match the job description? An MBA or other educational achievements? Actually, the most important factor for job search success and your overall career advancement is the quality of your communication. But, we all know that the current hiring system is designed to insulate job seekers from the true decision makers. In contrast to online applications and other ineffective activities, you know that your best bet is to cut out the “middle men” (recruiters, resume screeners, etc.) and connect directly with decision makers who have the authority to hire you. – Take the time to research your companies of interest and identify the specific person or people who would most likely be your boss. – Take a mental inventory to determine who you know in the companies of interest, if anyone.
The #1 Relationship Problem That Stalls Your Career All of us have experienced “relationship” problems. You might have a problem with your girlfriend or boyfriend, life partner, parent, sibling, business partner, best friend, roommate, boss, coworker or even a neighbor. Really, given the number of people in your life, especially when you add your FB fame or any other cyber group you’re in: it’s amazing you have any ability to focus on anything in your career or business. Focus is the greatest predictor of progress. Relationship problems get in the way of your ability to focus. The worst relationship problem you have is with yourself. It seems odd to think of yourself being in a relationship with yourself. Did you make resolutions this year? 1. 2. 3. In other words: you make promises to yourself and break them all the time. Given that you probably don’t give yourself a time-out and sit in the corner, you probably push the self-recrimination under the proverbial rug and keep living your life. That promise is a trance you put yourself in.
A Hot Tip To Advance Quickly in Your Career What is it so hard to believe you should be the best you can be, and work for someone else? Why do so few people genuinely want to be employees? Why is it impossible to believe you can be a person with great self-worth who also respects the opportunity to work? Apparently, most Millennials believe that going to the office looks like The Office, the television show that makes working for someone else look ridiculous. In New York magazine, Richard Greenwald, a labor scholar at Brooklyn College, “says he’ s struck by how many of his students chafe at the notion of traditional office jobs.” How could that be? As an educator, I wonder what curriculum we are teaching that would make working for Unilever, Zara, Nestle, Coke, Apple, Google, and so on, look ridiculous. I am most concerned that abject disrespect that has become a meme. My daughter has a cat. Where is the genesis of the respect problem? I’m sorry to seem like the Grinch right now. So here’s a hot tip.
Top Tips on How Content Marketing Can Help Your Personal Brand When building a personal brand we can miss the mark on creating greater visibility online. One way to achieve this is through great content marketing. This strategy not only opens the door to subscribers, but it also builds credibility. The starting point for your articles should begin with a targeted message that reflects the mission of your brand. In what ways can your brand attract new visitors with content? Blogging for your personal brand is a process cultivated over time, and consists of a combination of quality articles that you can offer to people as a trusted source. There are several steps you can take when publishing the ‘sticky’ content for your personal brand. • Create a consistent pattern – It is important to eliminate any confusion about who your brand represents by publishing content that matches your niche and values. • Research topics – Search for ideas that have already been covered in your market, and then create your brand’s own original spin.
Is It Time to Move On In Your Career? Time to Move On? Are you reaching the point where it is time to move on in your career? Why are you staying? Inertia. Inertia is a dangerous thing. You might be saying: I have been here too long to just leave. I am too valuable to let go. I will wait for the next package to come along. Or, are you just comfortable in your position, and to move on would be a lot of work? Either reason is dangerous. Example #1 I am currently working with a gentleman who has worked for a large technology company for over 30 years. The problem was that everyone else on his team took the package! He is now doing the work of four and, best he can tell, there are no plans to back-fill the other positions. He has been offered a generous retirement package again. Is it time to move on? Example #2 I just talked with a nice lady today who has been programming IBM mainframes for the same company for 20 years. She is being offered opportunities to learn new programing technologies, but it does not excite her. 18-24 Month Plan
Personal Development Personal development is a lifelong process. It’s a way for people to assess their skills and qualities, consider their aims in life and set goals in order to realise and maximise their potential. This page helps you to identify the skills you need to set life goals which can enhance your employability prospects, raise your confidence and lead to a more fulfilling, higher quality life. Plan to make relevant, positive and effective life choices and decisions for your future to enable personal empowerment. Although early life development and early formative experiences within the family, at school, etc. can help to shape us as adults, personal development should not stop later in life. This page contains information and advice that is designed to help you to think about your personal development and ways in which you can work towards goals and your full potential. A Theory of Personal Development Self Actualisation Maslow, A. Practical Steps to Personal Development Organising your time.