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10 tips for better slide decks

10 tips for better slide decks
Aaron created this slide deck for a recent presentation on how TED’s tech team avoids problems by preparing well for all the possible pitfalls. He picked this stunning image—of a container ship about to tip—to begin it. View the whole slidedeck from this presentation. Aaron Weyenberg is the master of slide decks. Our UX Lead creates Keynote presentations that are both slick and charming—the kind that pull you in and keep you captivated, but in an understated way that makes you actually focus on what’s being said out loud. He does this for his own presentations and for lots of other folks in the office. We asked Aaron to bottle his Keynote mojo so that others could benefit from it. The big picture… Think about your slides last. And now some tactical tips… Go easy on the effects and transitions. Lastly, I’d love to leave you with a couple book recommendations. Happy slide-making.

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Why A Good Story Is The Most Important Thing You'll Ever Sell The fascination with stories has been a hallmark of mankind across cultures. From the cave paintings of Neanderthal Man to the hieroglyphics of the Egyptians to the Greek epics that were handed down the centuries, stories have recorded history, passed on wisdom, and set rules for moral behavior. What is Story-Selling? “Story selling” is an attempt by marketers to combine the art of story-telling with the process of selling. Story-sellers weave stories around their brands, stories that make users come begging for more. Take Chanel, for example, it's a brand that is so infused with the spirit of its iconic founder Coco Chanel that it needs no introduction to users around the world.

Le Gif There are two facts at play at all times when we spend over a dozen hours a day at our computers: 1. In our professional lives, online marketers are looking for innovative ways to spruce up traditional campaigns, and 2. In our personal lives, we are entertained by the latest viral sensation, whether a video, meme, or gif. While some advertisers and publishers have started to blend the two to bridge this divide, and video is turning up almost everywhere, we haven’t seen yet the rise of the gif as a central component to driving attention to a brand. Gifs are viewed more as playful and light, providing a brief chuckle at the end of long day. Scientists pinpoint chemical link between sleep and memory formation At the bottom of that glass of Scotch you drank last night, a unique landscape is forming. Now researchers have teamed up with a photographer and worked out why - and the results will help scientists to better understand fluid dynamics. US photographer Ernie Button first became intrigued with the patterns that whisky left at the bottom of a glass when he married into his wife’s scotch-loving family and noticed while doing the dishes that different blends were forming different patterns at the bottom of the glasses.

3 Quick And Easy Steps For Crafting A Rousing Toast In Minutes Whether at a company party, family celebration, or just a night out with friends, chances are you’ll be hearing a toast or two this holiday season. Toasts might not seem like a big deal, but they are important rituals of connection that bring us together. And if you’re the one in the spotlight, a toast certainly becomes a big deal. Many people agonize over giving the perfect toast, scouring the Web for the right quote to borrow, trying too hard to be funny, and writing everything down on notecards. What you really need is a simple, memorable process that takes the anxiety out of crafting a toast—a process so simple, in fact, that you could craft a solid toast just minutes before giving it.

5 Keys to End Your Speech with a Great Call-to-Action The signature of a persuasive speech is a clear call-to-action. Yet many speakers miss a fantastic opportunity with a call-to-action that is wishy-washy, hypothetical, or ill-constructed. Even worse, some speakers omit the call-to-action entirely. A poor call-to-action undermines the effectiveness of your speech; a great call-to-action stirs your audience to act enthusiastically. In this article, we reveal the qualities of a strong speech call-to-action which will lead your audience to act.

10 Ways to Prepare for a TED-format Talk These 18-minute talks are hard to do. It’s easier to blather on for an hour than talk for a tight 18 minutes knowing that if you go over, you (literally) will get the hook. The talks I give usually take me a comfortable 45 minutes but I needed to get the insights out in 18 minutes. The culling process forces you to convey only the most important information for spreading your idea. The amount of rehearsal time is inversely proportionate to the length of the talk. The shorter the talk, the longer the rehearsal time.

La Timeline The bronze timeline "Fifteen meters of History" with background information board, Örebro, Sweden. A timeline is a way of displaying a list of events in chronological order, sometimes described as a project artifact. It is typically a graphic design showing a long bar labelled with dates alongside itself and usually events labelled on points where they would have happened. Uses of timelines[edit]

Business Story-Telling - Communication Skills Training from MindTools Using Stories to Inspire Learn how to tell stories that will help you sell products, build trust, or inspire your team. © iStockphoto Create a Conversation, Not a Presentation Nicholas Blechman for HBR When I worked as a consultant, I was perennially guilty of “the great unveil” in presentations—that tendency to want to save key findings for the last moment and then reveal them, expecting a satisfying moment of awe. My team and I would work tirelessly to drive to the right answer to an organization’s problem. We’d craft an intricate presentation, perfecting it right up until minutes or hours before a client meeting, and then we’d triumphantly enter the room with a thick stack of hard copy PowerPoint slides, often still warm from the printer.

White paper A white paper is an authoritative report or guide helping readers understand an issue, solve a problem, or make a decision.[1] White papers are used in two main spheres: government and business-to-business marketing. They may be considered as grey literature. In government[edit] The term "white paper" originated in government, and many point to the Churchill White Paper of 1922 as the earliest well-known example under this name.