3 Common B2B Appointment Setting Objections (and how to conquer them)
An average telemarketer would tell you how challenging it is to set appointments with B2B leads, especially when dealing with a difficult industry such as IT products, services and software. It’s almost impossible to come across a prospect that doesn’t have any objection, either real or made-up. Appointment setting companies encounter these objections everyday, as they carry out lead generation campaigns for their clients. First, let’s identify these common objections: #1: “We’re not interested.” #2: “We’re busy / Now’s not a good time / Just send us an email.” #3: “We’re already working with someone.” Sounds familiar? #1: “We’re not interested.” Most often than not, prospects say this because they don’t have a clear picture of what you’re supposed to offer to them. Instead of sounding too demanding and pushy, try to anchor your pitch on something you know they are interested in, like improving investment returns, increasing production efficiency, or streamlining operations.