6 Elements that your Content Marketing Strategy should possess Every campaign requires a strategy. But not just any strategy – it should be well-rounded enough to initiate and sustain progress from start to finish. Some marketers think they only need to lay out a couple of bullet points and everything’s done. The Content Marketing Institute suggests 6 crucial elements that need to be present in your content marketing strategy: 1. The key to effective content marketing is to be sharply focused. 2. Regardless of who your target buyers are, it’s going to be virtually impossible to create content that resonates with them until you understand the unique context of their situation. 3. Once you understand who your target buyers are, what they care about, and the steps they take along their buyer journey, it’s time to figure out what actions you want them to take as result of consuming your content. 4. 5. 6. Read the full article at 6 Key Elements of an Effective B2B Content Marketing Strategy
Retargeting: 5 Tactics from Drip Email to Lead GenerationB2B Lead Generation, Appointment Setting, Telemarketing Before anything else, let us define drip email: According to Investopedia.com, drip marketing is a strategy employed by many direct marketers where a constant flow of marketing material is sent to customers over a period of time. David Kirkpatrick, Senior Reporter at MarketingSherpa.com provides these 5 tactics for retargeting in multiple marketing channels including email, online advertising and paid search: Tactic #1. Lead nurturing campaigns combining content marketing with email, or drip email campaigns based on specific trigger events, may not be discussed in these terms all the time, but both are retargeting tactics. One way retargeting emails can help is with lead generation forms. Tactic #2. In tactic #1 above, the retargeted prospect has already raised their hand enough to provide an email address. This tactic involves placing a tracking cookie or tag on particular web pages used to retarget those visitors with banner ads on other websites or paid search. Tactic #3. Tactic #4.
How Lead Generation Blogs can help you Market your BusinessB2B Lead Generation, Appointment Setting, Telemarketing Blogs that are intended for business do not exist solely for the purpose of posting relevant information for customers. They also help in making other people within and outside the industry that such a business like yours exists. In short, lead generation. There are two basic ways to achieve that: one is by making your blog ‘searchable’ through search engines, thus potentially introducing your site to a new audience; and two, by making your blog content viral and shareable so that more people would be made aware of your blog and ultimately, your brand. But aside from those things, B2B lead generation blogs can offer other incentives for online marketers, and even for those whose business are entirely offline, as enumerated in a post at Entrepreneur.com. Below is an excerpt: A blog can position you even more as an expert. As you can see, there are numerous ways a blog can be beneficial to a business. This is where your telemarketing and appointment setting activities would come in.
Telemarketing: What Not to Say | Callbox Telemarketing Telemarketing is all about the right words and the right time to say them. Communicating effectively is most essential part of effectively close a deal. And communicating efficiently means choosing the phrases that needs to be said and the phrases that needs to be verbally held off. Although most companies hire telemarketing services, you must take responsibility in picking not just the right people but also the right words that would represent your company. Closing the deal before opening. Avoid straying from the objective. Sell to the unlikely customer. Most of the time, you’ll have to deal with the final decision makers, or the executives, and insisting on a product or service that they can’t entirely benefit from will never work. Avoid Jargons! Bottom-line is you need to prepare a script that fits your target customers.
Be a successful B2B Blogger: 7 Principles to digestB2B Lead Generation, Appointment Setting, Telemarketing Building a blog is easy. Being successful at it is not. But what makes a blog successful? Consider this excerpt from a post by Eric Siu, CEO of a San Fransisco-based digital marketing firm. 1. Building a blog is not easy, and requires a huge amount of effort to reach a tipping point. 2. The blogs that grew the fastest leveraged this phenomenon and used it to become more effective. 3. Timing plays a key role in the equation of success, and it’s evident when we look at the most successful blogs of today. 4. When analyzing the highest traffic and most-linked to pages on successful blogs, it became clear that very rarely were the most successful articles viral hits. 5. 6. What this is really referring to is the power of compounding. 7. Read the full post at The 7 Principles of Launching a Super Successful Blog
Healthcare Lead Generation and Appointment Setting Callbox designs and implements a solid healthcare lead generation platform to produce warm sales leads for healthcare products and services. We deploy professional telemarketers with extensive experience in appointment setting and lead generation for the healthcare industry to segment profitable markets, generate warm healthcare leads, and set appointments with qualified targets. We market to the healthcare industry targeting managers, directors, and other decision makers in various healthcare institutions such as doctors’ offices, health clinics, dental clinics, nursing homes, veterinary clinics, hospitals, and medical centers. We customize and fine tune our lead generation and appointment setting strategies to match your goals, campaign preferences, and concurrent market trends. Use our expertise to enhance your brand and ensure wide exposure for your healthcare products and services including: Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left.
Content To complete your array of online lead generation tools, Callbox provides content writing services customized to powerfully project your best selling points and bring in qualified sales leads to your pipeline. We create smart, compelling content for blogs, brochures, and other marketing materials so you don’t have to cram when you’re running out of time or ideas to do it yourself. We understand that writing for an audience is no piece of cake. You have to have a great way with words, sharp focus, and the ability to think like your customers. Our professional content writers have these qualities, which allows us to communicate your message in a strong and simple fashion where ideas speak clearly for themselves. Contact us if you need quality content for the following: BrochuresPowerPoint PresentationsSEO CopywritingPress ReleasesBlog Posts Dial 03.2772.7370 to speak with a Callbox representative or fill out that form on the left.
Keep Your Company Blog Alive And Exciting Just imagine that your company blog was like an open store, the readers are your customers and to keep them coming back you have to provide them what they need and give them proper customer service. Now that 2014 has started, there are external factors that could add some charm on your blog and lure audience. Bring your blog to stardom and let the camera rolling. Here is a slide share of how to keep it alive and exciting throughout the year. 15 Ways To Keep Your Company Blog Alive And Exciting from Belinda Summers Over all, it means keeping the flow of engagement constant and retaining reader’s interest should be the main objectives. Email Marketing CampaignB2B Lead Generation, Appointment Setting, Telemarketing We are bloody serious. You know why? It’s because around 70% of Australian internet users check their inboxes each morning. This includes business executives who want to start their day off learning new things from solutions providers such as yourself. It’s just too important to ignore. Tell you what: Our email marketing services grant you the power to generate interested leads. Integrating email campaigns with other lead generation tools such as b2b telemarketing, online, and social media.Adding links, videos, or social media buttons to make your campaign more interactive.Checking emails for spam elements.Building and segmenting your email list for highly targeted lead generation and appointment setting.Providing advanced options to help you customize, organize, and optimize your email marketing campaigns. Have us handle your email campaigns, and receive a high rate of ROI coming towards you like a boomerang.