Why CEOs Should NOT be Involved in Social Media I recently read several articles about why CEOs should personally be involved in social media. And I’m here to tell you, I disagree. I am a strong believer that CEOs should support a company’s social media efforts. I also happen to be a strong believer that CEOs should support the company’s sales efforts and the company’s marketing efforts and the company’s manufacturing efforts and finance efforts, etc. But to make a case that a CEO needs to be personally involved in social media is no different than making a case that they need to be personally involved in every other function of the company. A CEO’s main focus is to direct the activities of those who own these functions. Naturally, the critics will proclaim “but wait, the CEO should be the voice of the company”. The approach that makes the best sense is to capture the CEO’s material, content, and thoughts to create company content that can be repurposed across social media campaigns and channels.
Software Company Transforms Marketing Activities after Using Callbox The Client The Client is a leading supplier of shipping software and IT solutions. Based in Singapore, it has more than 100 employees serving over 200 clients worldwide. Its IT solutions are being used by well-known customers around the world, mostly shipping companies, liner agents, short sea carriers, NVOCCs, terminals, and depots. The Objective The Client wanted to increase sales from new businesses and open new markets abroad. The Challenge Upon learning about Callbox in 2007, the Client was hesitant because outsourced telemarketing service was embryonic and unproven in Singapore at the time. The Callbox Solution The first campaign took off in February 2007 with one dedicated telemarketing agent. The Client expressed why it continued to use Callbox’s services after the first campaign:: The Results The Client was one of Callbox’s first accounts in the Asia-Pacific region, and it has continued to use its services since the first campaign in 2007.
How to Rule the World of Online Marketing – Beyoncé Style Jennifer Beever of NewIncite.com teaches us how to work our online marketing magic just like Beyoncé. When Beyoncé decided to surprise everyone by an abrupt album release on iTunes last December, she circumvented around standard methods for the music industry. As a result, it became the fastest-selling production in the history of the download site. It’s a classic illustration of creative marketing, in which she managed to keep the production process (which took almost a year and a half) a secret and then eventually catch the music world off guard with a surprise launch. According to LA Times, the move “is stunning, and virtually unheard of, especially considering how the hype machine — singles, performances, interviews etc. — that propels pop music up the charts is often treated as equally, if not more important, than the work itself.” Jennifer Beever of NewIncite.com teaches us how to work our online marketing magic just like Beyoncé: 1. 2. 3. 4.
IT Leads | Lead Generation, Appointment Setting, Telemarketing Callbox has both. We are proud to have, in our roster of clients, manufacturers, resellers, and licensed specialists of some of the biggest names in IT including SAGE, Microsoft, SAP and Oracle. Our industry-specific expertise allows us to provide solid IT telemarketing and lead generation solutions for providers of information technology products and services through our IT lead generation and appointment setting services. We target prominent decision makers from top IT solutions providers including IT Managers, Chief Information Officers, IT Directors, Chief Technology Officers, Senior VPs for Information Systems, and other top executives. We generate IT leads and set appointments for the following solutions Back-up and Disaster Recovery SolutionsData WarehousingWeb Hosting, Design and DevelopmentIT Consulting ServicesNetwork ManagementSystem IntegrationSecurity SolutionsVOIP/IP TelephonyTelecommunications Dial 888.810.7464 to speak with a Callbox representative.
Software Leads Generation | Appointment Setting, Telemarketing Generating leads for software products requires a profound understanding of the software buying process. When the goal is to generate software leads, sales professionals know to choose Callbox to speed up lead generation. We set appointments with top corporate decision makers including Chief Executive Officers, IT Managers, Chief Financial Officers, and Controllers. We generate software sales leads and set appointments for companies providing mid-level and enterprise level software solutions including: Accounting and Financial SoftwareERP SoftwareBusiness Intelligence SoftwareCRM SoftwareWorkforce Management SoftwareHR and Payroll SoftwareContent and Document Management SoftwareIndustry-specific Applications Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left.
Lead Generation for Online Marketing Services Providers Online marketers are not just earning dollars with their services. They are digging gold bars, not literally though. With the rise of SEO, web design and web development, it would not come as a surprise why companies gamble on these ventures. And bet they have been sleeping on a bed of roses at the present time. But, this is not without a catch. Although there is an ocean of opportunities for them to get new clients, they have to fight the increasing number of service providers. To make things easy for them, companies can seek professional assistance from the experts in lead generation and appointment setting. Marketing through the phone is naturally high-speed and accurate. Reliable telemarketing firms have polished every area to offer solutions that meet or exceed the expectations of the clients. Callbox has been delivering quality and targeted b2b sales leads for various business industries such as the fast- paced online marketing industry.
Study: Which Content Marketing tasks are typically in-house or outsourced A team of online marketers usually have a lot on their plate, especially when campaigns are using multi-channel strategies that involve social media, blog content production, email and pure SEO. These tactics thrive on content, and because the demand for quality has been escalating in the past few years, there has also been a call for expert writers, graphic designers, and content distribution marketers that are competent enough to compete against thousands of other online marketers. However, you can’t rely on outsourcing for the entire content marketing operation, because would deprive you of managerial control and supervision. You need to do some of the things in-house to keep you in touch with the activities of the campaign. So which of the usual tasks are better off delegated to an outside firm? For reference, let’s take a look at a study conducted by MarketingProfs and Content Marketing Institute. Here are some of the findings: B2B Content Marketing Insourcing and Outsourcing
ROI of Social Media Marketing: Knowing What to Measure We see a lot of businesses that spend a considerable amount of time and resources on social media despite being unable to create a rule of ROI measurement. Are they taking a leap of faith? Being on Facebook, Twitter, LinkedIn and other social networks is an irresistible marketing opportunity, simply because, well, a lot of people spend time on those sites. But the very fact that marketing activities are scattered among several sites – each demanding its own unique style of promotion – can make ROI more difficult to determine, if at all possible. That possibility is within reach, at least according to Angela Hausman, PhD is the founder of Hausman & Associates, a full-service digital agency operating at the intersection of marketing and social media. The Four-Factor Model A brand needs a single metric capable of evaluating the overall performance of their social media campaign. The model looks like this: ROI = amplification X sentiment X marketing intensity X close rate Amplification
Planning on launching a product? Here’s how you make it ‘viral’ Product launches are vital in a business that strives to establish (or maintain) presence in its respective niche and beyond. It’s like the red carpet event prior to a prestigious awards show. It’s usually a hit-or-miss gig; there’s no in-between. Either you launch your product successfully with all the media hype (positive, preferably), or, the event stunk like a rotten piece of forest vegetable. As a marketer, you should not leave the fate of your product launch on the event itself, because by then you’d have little control of what’s going to happen. There has to be an effort to ensure the success way ahead of the launch schedule. That’s where the ‘viral’ element is important. By making your launch shareable online, you create an initial group of audience which already has an increased probability of supporting your event. John Doherty, SEO and Content marketing specialist and veteran blogger, shares his tips on how to achieve ‘virality’ in launching a business product.
Instagram for insta-leads? Why not? The internet has fostered a global community within 25 years. And with the existence of social media platforms, this community has turned into a barter pit for ideas, personalities, interests, and moments. Photos have played a great part in the social vibrancy of the new media. And with the introduction of image-sharing app Instagram, businesses can use them to meet B2B marketing goals. Using Instagram for lead generation gets you far and perhaps ahead of the competition, and here’s how to make the most out of this nifty app. Product Promotion. PR Campaigns. Interact with other Companies. Show Off your Staff. #Brand. A picture is worth a thousand words. Source: How to Use Instagram As A Lead Generation Tool
Tips to Become a Cold Call Connoisseur In any endeavor, be it keeping touch with friends or collecting leads, nurturing social media platforms paves the way to achieving solid networks. B2B marketers see in these platforms as very effective lead generation tools, but are they reliable, or else, effective? An ambiguous question merits an ambiguous answer. There are a variety of ways to approach telemarketing. Here are some tips on how to effectively conduct a cold call campaign that can effectively gain leads and translate them to closed sales: Keep your eye on the prize. Work around the limits. Integrate with social media. Hunt down problems. Draw a line. We can never assume that cold calls are dead or dying. Source: B2B Cold Calling Best Practices