Top 3 Obstacles to Effective Multi-channel Marketing in the IT Industry That integrated marketing is currently the best approach to IT lead generation is beyond question. However, there are certain factors that could keep you from effectively implementing an integrated or multi-channel marketing approach into your IT lead generation platform. According to the 2013 Quarterly Digital Intelligence Briefing conducted by Econsultancy and Adobe last November 2013, the top 3 main obstacles to effective integrated marketing are: Organizational StructureCompany CultureDisparate Data Resources The results are not surprising. Another factor which makes it difficult to effectively implement a multi-channel B2B lead generation campaign is company culture. Lastly, differing results, opinions, and feedback about the effectiveness of combining various tools gives marketers another reason to doubt their decision to shift to multi-channel marketing.
Why CEOs Should NOT be Involved in Social Media I recently read several articles about why CEOs should personally be involved in social media. And I’m here to tell you, I disagree. I am a strong believer that CEOs should support a company’s social media efforts. I also happen to be a strong believer that CEOs should support the company’s sales efforts and the company’s marketing efforts and the company’s manufacturing efforts and finance efforts, etc. But to make a case that a CEO needs to be personally involved in social media is no different than making a case that they need to be personally involved in every other function of the company. A CEO’s main focus is to direct the activities of those who own these functions. Naturally, the critics will proclaim “but wait, the CEO should be the voice of the company”. The approach that makes the best sense is to capture the CEO’s material, content, and thoughts to create company content that can be repurposed across social media campaigns and channels.
IT Lead Generation and Appointment Setting ITSalesLeads.Com (ITSL) provides a broad range of integrated IT lead generation and appointment setting services to drive revenue growth and sales opportunities for telemarketing-based IT companies. Our extensive experience in the IT industry enables us to effectively identify and segment the most productive markets for vendors of IT products and services. Our strength is in numbers and the quality of our leads. Our profound understanding of IT-specific demographic market characteristics allows us to ensure solid market coverage targeting only the right organizations and contacts. Unlike generic telemarketing lead generation companies, we make sure that each lead we deliver is relevant to your IT sales and marketing campaign so you won't get sidetracked by poorly-targeted leads that are outside your industry. We connect and set appointments with the most influential CIOs, CTOs, IT Directors, and other top executives of companies across the globe. Call or email us today to learn more.
Merchant Services Callbox’s merchant account lead generation services provide direct marketing services to seek out highly qualified prospects for credit card processing, online check verification, merchant transaction processing, and cash advance. We conduct extensive market research and business profiling to identify potential business match-ups to maximize your sales appointments. We market the following merchant services: Credit and Debit Card ProcessingCash AdvancePoint of Sale (POS) SystemElectronic Check ProcessingATM ServicesOnline Transaction/PaymentsWireless Terminals Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left. You can also set a phone appointment with us through this very short form (we promise, it’s short, 2 minutes, tops) and we’ll call you.
Upstart Storage Company Beats Launching Turnout Target in a Flash The Client The Client is a US-based all-flash enterprise storage company that enables broad deployment of flash in data centers. Founded in 2009, the company was named a silver winner in the Enterprise Product of the Year in Best in Biz Awards 2011, and the Wall Street Journal 2012 Technology Innovation Awards. The Challenge In January 2014, the Client hired Callbox for an appointment setting campaign targeting decision makers from Fortune 1000 companies in Singapore, Malaysia, and the Philippines. About a week before the event, the company realized that it was coming up short of its goal of 80 registrations. With only two days to plan and execute the campaign, the challenge for Callbox was to develop a quick and engaging approach in order to generate as many confirmed registrations as possible, while carefully considering the Client’s qualification requirements. The Callbox Solution The goal of the entire campaign was three-fold: The Results
What Content Curation can do for SEO and Lead Generation - Sales and Marketing Solutions There was a time when content curation was being frowned upon by the online marketing community. Back then, the concept of curating topics from existing articles was still deemed ‘unethical’ because it deprives authors from gaining traffic and even goes as far as infringing copyrighted material. But content curation has come a long way, and is now a legitimate form of SEO strategy under the lead generation umbrella. Not only is it legal, it is also beneficial. Curation is no longer the ‘copy-paste’ method of re-distributing content. To be qualified as acceptable, the curator can only do so much as to quote an excerpt from the original article, with corresponding links attributed to the source, so as to ‘give back’ traffic that is rightfully theirs. As a result, what used to be penalized by Google is now a being valued as a competent source of content, which is an important factor in determining search engine results page rankings. The benefits of Content Curation 1. 2. 3.
Software Company Transforms Marketing Activities after Using Callbox The Client The Client is a leading supplier of shipping software and IT solutions. Based in Singapore, it has more than 100 employees serving over 200 clients worldwide. Its IT solutions are being used by well-known customers around the world, mostly shipping companies, liner agents, short sea carriers, NVOCCs, terminals, and depots. The Objective The Client wanted to increase sales from new businesses and open new markets abroad. The Challenge Upon learning about Callbox in 2007, the Client was hesitant because outsourced telemarketing service was embryonic and unproven in Singapore at the time. The Callbox Solution The first campaign took off in February 2007 with one dedicated telemarketing agent. The Client expressed why it continued to use Callbox’s services after the first campaign:: The Results The Client was one of Callbox’s first accounts in the Asia-Pacific region, and it has continued to use its services since the first campaign in 2007.
Callbox Telemarketing Boosts Online Advertising The Client The Client is an evolving web advertising firm that provides creative, technical and search marketing services, comparable to that of world-renowned agencies, at an affordable price. Situated in Chicago, Illinois, the Client offers their customers a variety of interactive advertising avenues such as web design, Flash animation, off-the-shelf custom content management systems, and Search Engine Optimization. The Challenge The Client wanted to increase business leads through telemarketing their service offering as traffic to their website does not provide them a steady business flow. The Callbox Solution For this particular campaign, the Client sought Callbox’s help in researching companies and firms that are in need of and will benefit from their SEO service. Once determined to be a qualified sales lead, the prospect’s details were listed in Client’s personal PipelineCRM account. The Results The Callbox team successfully increased the Client’s customer share.
Search Marketing 2014: Comment Marketing rocks! Every New Year there will always be trends to watch for. Women will crave for a new haircut and men go loco for newly-released gadgets. Everyone loves fad, trendy, novelty but no matter how many adjectives you add into this sentence it just says one thing, we always love what’s new and we usually go along with where the crowd is. Even when it’s about Miley Cyrus ‘twerking’ dance move or her music video in her latest song ‘wrecking ball’, no matter how awkward they were, they’re still in. Same thing with the Search Marketing; some had applied trendy strategies that would make them look cool and best to fit the top of the SERP rankings and some had not followed and made their own track. With the consecutive release of Google algorithm updates, search engines were flooded with blogs telling tips and how to’s that would help recover the loss from the tragic changes that have marked an end of some website’s PR. Here are some tips on blog commenting that never lose the spotlight:
Taking social media to the next level – 5 ways to enhance the ways your delegates use these platforms We have entered an age where social media and events go hand-in-hand. At your event, most, if not all of your delegates will now be carrying some kind of device with them that will enable them to access social media. Whether that is a smartphone, a tablet or a laptop, many of these people will be using social media to talk about your event. Alone, tweets, status updates and check-ins aren’t enough. Utilising the correct technology at your event now is regarded as just as important as venue finding. As the event organiser you should be actively seeking ways in which you can use event engagement to your advantage. By developing an official #hashtag Incredibly simple but also incredibly effective, developing an official #hashtag will mean all mentions of your event are easy to find and are categorised together. A combination of words put together in one term with a # symbol at the start, social media users use hashtags to quickly and easily find specific content.
Quantifying Lead Generation Success for World-Class Data Solutions Provider The Client The Client is a global leader in data backup, data recovery, and archiving solutions. Based in Singapore, it provides expert advice and integrated solutions for reliable and cost-effective data storage management to customers worldwide. The Challenge The Client hired a lead generation provider but needed additional support for other marketing initiatives. Cold call to invite participants to its open house events in AustraliaProfile its database and generate market feedback to improve its sales lead generation campaign After searching and comparing several service providers found on the internet, the Client was impressed by Callbox’s track record in B2B lead generation and immediately penned a deal. The Callbox Solution Callbox set up an outbound telemarketing team to initiate a call-to-invite campaign to be followed by a lead generation/client profiling campaign. The campaign kicked off in October 2011 after email invitations were sent. The Results