Top 3 Obstacles to Effective Multi-channel Marketing in the IT Industry That integrated marketing is currently the best approach to IT lead generation is beyond question. However, there are certain factors that could keep you from effectively implementing an integrated or multi-channel marketing approach into your IT lead generation platform. According to the 2013 Quarterly Digital Intelligence Briefing conducted by Econsultancy and Adobe last November 2013, the top 3 main obstacles to effective integrated marketing are: Organizational StructureCompany CultureDisparate Data Resources The results are not surprising. Another factor which makes it difficult to effectively implement a multi-channel B2B lead generation campaign is company culture. Lastly, differing results, opinions, and feedback about the effectiveness of combining various tools gives marketers another reason to doubt their decision to shift to multi-channel marketing.
Merchant Services Callbox’s merchant account lead generation services provide direct marketing services to seek out highly qualified prospects for credit card processing, online check verification, merchant transaction processing, and cash advance. We conduct extensive market research and business profiling to identify potential business match-ups to maximize your sales appointments. We market the following merchant services: Credit and Debit Card ProcessingCash AdvancePoint of Sale (POS) SystemElectronic Check ProcessingATM ServicesOnline Transaction/PaymentsWireless Terminals Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left. You can also set a phone appointment with us through this very short form (we promise, it’s short, 2 minutes, tops) and we’ll call you.
Marketing Appointment Setting | Just another WordPress site B2B Lead Management Process: Why you need one Everyone who’s in the business of B2B lead generation knows how important it is to capture and nurture leads. The task does not conclude once the prospect agrees to disclose information, sign up for something or agrees to an appointment. Leads still need a working, effective management process. Do you have a standard process to manage your leads? What do you do with leads that aren’t quite ready to buy or commit? If you answered ‘no’ to any of the questions above, you’ve got a problem with a lead management process. Gather valuable dataValidate and rank leads according to probability of successEstablish processes to nurture pre-sale leadsIdentify sales- ready leads One may find it surprising that most marketing teams have no lead management program in place. Also, without a lead management system what would take care of the prospects, they will probably end up buying from your competition. The objective of a lead management process is threefold.
Leads Generation Marketing What Content Curation can do for SEO and Lead Generation - Sales and Marketing Solutions There was a time when content curation was being frowned upon by the online marketing community. Back then, the concept of curating topics from existing articles was still deemed ‘unethical’ because it deprives authors from gaining traffic and even goes as far as infringing copyrighted material. But content curation has come a long way, and is now a legitimate form of SEO strategy under the lead generation umbrella. Not only is it legal, it is also beneficial. Curation is no longer the ‘copy-paste’ method of re-distributing content. To be qualified as acceptable, the curator can only do so much as to quote an excerpt from the original article, with corresponding links attributed to the source, so as to ‘give back’ traffic that is rightfully theirs. As a result, what used to be penalized by Google is now a being valued as a competent source of content, which is an important factor in determining search engine results page rankings. The benefits of Content Curation 1. 2. 3.
Search Marketing 2014: Comment Marketing rocks! Every New Year there will always be trends to watch for. Women will crave for a new haircut and men go loco for newly-released gadgets. Everyone loves fad, trendy, novelty but no matter how many adjectives you add into this sentence it just says one thing, we always love what’s new and we usually go along with where the crowd is. Even when it’s about Miley Cyrus ‘twerking’ dance move or her music video in her latest song ‘wrecking ball’, no matter how awkward they were, they’re still in. Same thing with the Search Marketing; some had applied trendy strategies that would make them look cool and best to fit the top of the SERP rankings and some had not followed and made their own track. With the consecutive release of Google algorithm updates, search engines were flooded with blogs telling tips and how to’s that would help recover the loss from the tragic changes that have marked an end of some website’s PR. Here are some tips on blog commenting that never lose the spotlight:
The stuff your Dad taught you – and how they became pure Marketing wisdom Our fathers are most often the subtle versions of our mothers, yet with the same noble intentions. They tend to be more lax with their rules, and they’re the ones who always remind us to keep our cool in times of struggle. They don’t speak a lot – but when they do, their words stick to our hearts like glue, so that wherever we go and whatever we go through, we’d always remember ‘that thing’ Dad taught us. But apparently, there are more to these words than just ‘fatherly’ advice. Even when talking about the ins and outs of marketing, Dad’s words may just be an excellent source of business acumen: Don’t take yourself too seriously – Again, this is always the ultimate pillar of ‘Dad’s teachings’. Be open to change – Fathers are more accepting of going out of one’s comfort zones. Always take your best shot – Fathers may not be the best cheerleaders but their message is always for us to give our best in whatever we undertake. Some businesses strike gold, while others stink. Happy Father’s Day!
Services | Marketing Appointment Setting Our Services Lead Generation and Appointment Setting To ensure smooth and seamless transition of your campaign, we bring together a team of marketing professionals with years of combined experience in both local and international markets. We have skin in the game, so we bring every ounce of talent and hard work to the table and couple that with industry best practices and cutting edge technology for best results. Fill up your pipeline with qualified sales leads.Get quality face time with qualified decision makers.Focus your sales team’s effort on core tasks such as meeting prospects.Reduce cost on marketing.Increase your conversion rate.Boost your competitive edge. High quality appointments and better conversion rates occur only with effective lead generation and lead nurturing campaigns. We understand that sales time is precious, so we make sure that each business appointment we set is a qualified selling opportunity.
About | Marketing Appointment Setting Marketingappointmentsetting.com is a trusted provider of outsourced appointment setting services with over 9 years’ experience under its belt. With expertise spanning local and global markets, our services are being used by a broad customer base ranging from small startups to large multinational companies. What We Do Our core mission is to provide sales organizations with fast, reliable, and convenient way of generating new business to enable long-term sustainable growth. How We Do It We make appointment setting simple. Why choose us? 9 years’ experience in B2B appointment settingHigh-end technology and state-of-the-art infrastructureStrategic production and delivery locations around the worldHighly skilled workforce24/7 operationMulti-channel marketing approachCustomized appointment setting packages as per clients’ requirements
Quantifying Lead Generation Success for World-Class Data Solutions Provider The Client The Client is a global leader in data backup, data recovery, and archiving solutions. Based in Singapore, it provides expert advice and integrated solutions for reliable and cost-effective data storage management to customers worldwide. The Challenge The Client hired a lead generation provider but needed additional support for other marketing initiatives. Cold call to invite participants to its open house events in AustraliaProfile its database and generate market feedback to improve its sales lead generation campaign After searching and comparing several service providers found on the internet, the Client was impressed by Callbox’s track record in B2B lead generation and immediately penned a deal. The Callbox Solution Callbox set up an outbound telemarketing team to initiate a call-to-invite campaign to be followed by a lead generation/client profiling campaign. The campaign kicked off in October 2011 after email invitations were sent. The Results