How To Exploit The Power Of Crowds - Social Business - Marketing - Crowd Factory CEO Sanjay Dholakia explains how to apply and measure social interactions across all marketing channels. Slideshow: 10 Crowdsourcing Success Stories (click image for larger view and for slideshow) Crowd Factory already has marquee customers like HBO, Microsoft, and Sony Music to point to in support of its social marketing platform. Previously the Chief Marketing Officer at Lithium Technologies, with a history as a consultant at Accenture and McKinsey & Co., Dholakia joined Crowd Factory a little more than a year ago, attracted by the potential of its technology to help marketers promote their companies more easily and track the results of promotions in social media. Dholakia spoke about that potential following an event last month where Crowd Factory was featured as one of the first participants in the Jive Apps Market, Jive's attempt to position its enterprise social software as a launching pad for other applications. -- Social campaign automation. 1 of 2 More Insights
London riots: results of our crowdsourcing experiment | News On Sunday, we began asking Guardian users what they'd seen in Tottenham on Saturday night, and why they thought the vigil held for Mark Duggan escalated into rioting and looting. This work has been used to complement and feed into work done by our reporters on the ground, but below we've shared a few of the more interesting responses received so far. We have made every effort to include only those responses which are consistent with details gathered from reporting, but it should be noted that due to the nature of our survey these cannot be taken as verified, and should be treated with caution. Names have not been included. A new survey reworked to include the events of last night will be live on the site shortly. One user who said he'd witnessed but not participated in Saturday's riots said the riots were caused by: Cultural divide, with anger towards the police. Fireworks were set off and thrown in to crowds of on-lookers on the outskirts of the riots The TSG tactics [are to blame].
The Dos And Don’ts Of Facebook Crowdsourcing Your brand’s Facebook page can be a great resource to garner ideas, creativity, and feedback from your fans — if it’s done correctly. Crowdsourcing encompasses the idea of outsourcing tasks to the community through an open call — in most cases, it describes a call for creative input to collaboratively reach a goal, and usually this happens via social media. This tactic can cut through the noise and build meaningful connections with your consumers or community. So how do businesses apply crowdsourcing to their Facebook strategy? What are the best practices of creating Facebook contests, polls, and surveys to engage fans? Do set boundaries. Don’t create irrelevant contests. Do use a seasonal spin. Don’t push your products or service. Do know where to draw the line with open engagement. Don’t stop trying if engagement and participation levels aren’t where you want them. Do offer an incentive for the winner.
Lessons in Curated Crowdsourcing: The YouTube Movie, Google News, and More In 2006, when Jeff Howe hailed “The Rise of Crowdsourcing,” the phenomenon was unfamiliar even to his Wired audience. Five years later, “crowdsourcing” is an overused buzzword and websites are swarming with free content. To restrain the masses, many of them are applying filters: it’s the rise of curated crowdsourcing. Released in theatres in July, the YouTube-National Geographic documentary Life in a Day is curated crowdsourcing on a grand scale: about 1,000 clips were chosen from 80,000 submissions from 192 countries to chronicle one day on Earth. YouTube is also packaging videos for the media: YouTube Trends “aggregate[es] the wisdom of top curators across the web” with posts like 4 at 4—the four hottest videos released at 4 a.m. and 4 p.m. and available by email—and CitizenTube, which focuses on news. And YouTube’s parent site, Google, isn’t missing out on the fun. Other companies are bringing curated crowdsourcing to services.
Pros, Cons of Crowdsourcing Like Threadless Threadless has, of course, built its burgeoning empire on what used to just be a buzzword: crowdsourcing. And as anyone who's been around any number of years on this earth knows, what has worked once for someone else isn't a guarantee of success if the same steps are taken again by someone else. After all, it's old news. But that doesn't mean crowdsourcing is over and done with, necessarily. In a recent BusinessWeek point-counterpoint, crowdsourcing's potential is broken down into pros and cons. The consensus seems to be that a conservative approach is best, and while some feel that Threadless' whole-hog embrace of crowdsourcing is yielding stagnating creativity in its shirts (which is a subjective stance to take, to be sure) there is wisdom in not just letting crowdsourcing run rampant. For example: In 2006, GM had a contest to let people mash-up Chevy Tahoe ads. Read the full debate over at BusinessWeek. Copyright NBC Owned Television Stations
4 Crowdsourcing Sites For Cheap Small Tasks You're here: AIM Home » Internet Marketing » 4 Crowdsourcing Sites For Cheap Small Tasks Crowdsourcing sites make you life as an Internet marker a lot easier. It means you can concentrate on your marketing efforts, while other small tasks are done for cheap by someone else. Crowdsourcing simply means having a large number of people perform one small task for you. In Internet marketing there are a few little known treasures that allow you to save hundreds of dollars a month in outsourcing costs. The members of these crowdsourcing sites make a little bit of money by completing simple tasks. On the other hand, if you’re into making some extra money, you can easily become a member and earn a little extra income working from your home. Below are listed 4 of the best crowdsourcing sites. I find that many seasoned internet marketers are not that familiar with sites like these. You should always aim to outsource more and more of your dailly tasks. Tweet has 6 responses
How to use crowdsourcing and an iPhone photo app to create a new music video If you ever had to think up of the ways to make a music video, using iPhone apps wouldn't be the first thing to come to mind. Yet a UK band have thought just that and have decided to do something different for their next music video. The Vaccines, a London-based indie rock band, have decided to create the video for their new single, ‘Wetsuits' by using crowdsourcing as their method. They're asking their fans to take photos of any music festivals they attend (or have attended) using Instagr.am and upload them to a special site to be used in their new music video. Fans can tag their selected photos using the hashtag #vaccinesvideo, where they would then be. It's believed that The Vaccines are the first band to use Instagr.am images to create a music video a lthough they are not the first to use photos to create a video , chances are others will follow suit if it's successful.
Asking the Crowd How to Make Something A dustpan called the Broom Groomer and the XC2V FLYPmode combat vehicle have something in common: both were created with the help of crowdsourcing, in which a community of people unite online to contribute anything from color recommendations to engineering designs. Crowdsourcing has been around for nearly five years, mostly as a way for Web-savvy marketing departments to solicit design ideas and build online buzz around a product. But it also has promise as a way to inject fresh ideas into traditional manufacturing, speed up production cycles, and cut costs. Case in point: the XC2V FLYPmode, the first crowdsourced military vehicle. Last fall, Local Motors, an Arizona-based automotive company specializing in crowdsourced vehicles, won a $639,000 contract from the Pentagon’s Defense Advanced Research Projects Agency (DARPA) to build a prototype of a high-speed supply vehicle for the military.
5 Tips for Crowdsourcing Your Next Marketing Campaign Those who came of age during the social media revolution may take it for granted that you, the consumer, are often called upon to be an active participant in your favorite brand’s marketing. But it wasn’t always this way. Until very recently, marketing was a one-way conversation. That’s how advertising always worked. Can you picture Don Draper saying, “Let’s just have consumers come up with the next campaign”? Of course, a lot has changed since 1965. Victors & Spoils employs 17 people full time, but has relationships with 6,500 people who are on call for advertising work of one kind or another. Those who carry out crowdsourcing campaigns, though, don’t draw a great distinction. 1. Whether you’re doing behind-the-scenes crowdsourcing or asking consumers to pick the next flavor of your soft drink, you need to be very specific about what you’re asking them to do. Setting clear guidelines in a brief will also help you avoid a disastrous situation in which consumers are trashing your brand.
Should Government Crowdsourcing Websites be Developed In-House? For the last few years, new e-government technologies have given citizens online platforms to express their opinions and ideas for government without having to attend public meetings. But how should these interactive websites be developed? Some city governments, for example, are outsourcing these opinion websites to third-party vendors, while other municipal governments have decided instead to develop and monitor their crowdsourcing sites internally. While there seems to be no right or wrong method, cities are finding that these differing approaches yield different benefits. Nearly a week ago, Kansas City, Mo., launched KCMOmentum through a third-party vendor. The city selected Omaha, Neb. Because the website was developed by the vendor, Kansas City officials didn’t have to come up with their own “terms of engagement.” “We didn’t have to go through that process of thinking through, ‘OK, will people engage in the site? Not every city looks to vendors to develop crowdsourcing sites.