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6 Predictions for Digital Advertising in 2011

6 Predictions for Digital Advertising in 2011
Jesse Thomas is the CEO and Founder of JESS3, a Creative Interactive Agency. JESS3 designs products and experiences for brands like Google, Nike, Facebook, MySpace, C-SPAN, Microsoft and NASA. "Likes," views and followers were all the rage in 2010. Despite the social media community emphasizing engagement instead of reach, media agencies quickly learned that engagement doesn’t scale easily, making it difficult to sell. Enter Facebook, YouTube and Twitter. On the flip side, as consumers incorporate social media more into their daily lives, alternatives to the “big three” in the form of niche and location-based social networks have increased in appeal. Below are six predictions for digital advertising in 2011. 1. Location-based advertising will continue to grow in 2011 as Facebook expands the technology with its location platform, Places. 2. 3. 4. 5. Social media has empowered brands to break their own news instead of relying on advertising or PR to disseminate their message.

Top 10 Digital Advertising Innovations of 2010 As Mashable contributor Jesse Thomas recently noted, Silicon Valley is quickly becoming the new Madison Avenue. Looking back over the past year's advertising landscape, it's not the individual campaigns that stick in the mind as much as the use and pioneering of new technology. This year was a transitional year in which much-hyped mobile advertising began to be a serious player, Apple once again changed the business and brands began fostering real, two-way conversations with consumers. Here's a look at some of the top new technologies that redefined advertising in 2010. 1. Old Spice, a perennially troubled brand at Procter & Gamble, had watched Unilever's Axe steal its thunder for most of the past decade. 2. Marketers and mobile advertising firms had been trying for a while to foster the use of QR codes — logos that consumers could scan with their phones to access online content. 3. 4. iAds 5. 6. Not for nothing did Google offer to shell out upwards of $6 billion for Groupon. 7. 8. 9. 10.

Le Blog du Planneur Stratégique de l'Agence — Display in 2011: The Future Belongs to Google inShare31 Google is poised to extend its newfound dominance in display. Whatever direction online display media takes in 2011 and beyond, Google will be alright. After three years of intense R&D -- and even more intense M&A -- the company now owns large swaths of display media's plumbing. It's on pace to capture $2.5 billion in display ad revenue in 2010, making short work of CEO Eric Schmidt's 2009 pledge to turn display into Google's "next billion-dollar business." Agency groups ZenithOptimedia and GroupM both predict online ad spending will grow significantly next year, and researcher eMarketer projects display spending will expand from $8.9 billion this year to $15.9 billion in 2014 (though it will still trail search spending). Google Is the Platform "Google has rebuilt the infrastructure of a huge part of online advertising," said Adam Cahill, SVP and director of digital media at Hill Holiday. Few, if any, companies are investing as aggressively in display. Not the Only Company

5 Ways to Promote Your Social Media Efforts Offline The real world is often overlooked when small businesses try to raise awareness of their online efforts. But with a few clear exceptions, pe November 03, 2010 The real world is often overlooked when small businesses try to raise awareness of their online efforts. But with a few clear exceptions, people still do most of their living offline. Physical space can be as good of a place as any to advertise your website, social media accounts and blogs. There are a bevy of creative ways to get your online properties in people's offline views, and we've got the photographic evidence to prove it. If you've already dabbled in promoting your social media efforts offline, let us know which ways were successful in the comments below. 1. Jeweler Samuel Gordon ran this full-page magazine ad in a local publication. The folks at Martin Flyer linked to their website with a QR code on their ad in InStyle Magazine. 2. Social media-friendly business cards give others more options for connecting with you. 3.

Les futures tendances de l'e-pub - À la une - e-marketing.fr © Fotolia/Frank Axelsen Touché, mais pas coulé. De tous les médias, Internet est le seul dont les recettes publicitaires ont progressé en 2009. Multiplication des invendus Marianne Bellamy, (Groupe Hi-Media) : « 2010 sera l'année du déploiement des campagnes de ciblage comportemental. » Difficile pour autant d'oublier que les prix de l'e-pub ont fortement chuté en 2009. Une autre tendance de fond devrait se poursuivre en 2010 : il s'agit des modèles à la performance. D'autres acteurs, des régies notamment, font de la performance leur coeur de métier. Le ciblage comportemental : testé et approuvé Autre phénomène, du côté du display à la performance, le ciblage comportemental n'est définitivement plus un simple objet de curiosité. « 2010 sera l'année du déploiement des campagnes de ciblage comportemental, estime Marianne Bellamy, directrice marketing du groupe Hi-Media. Autre nouveauté : la bannière vidéo dynamique. Taxera, taxera pas ? Le renouveau du branding ? Tous vidéonautes

SOUR / MIRROR Check-in - Check-IN Audace - Yahoo va enflammer un quartier Yahoo va enflammer un quartier Publié le 08 janvier 2011 Qui aura le privilège d’organiser sa «bloc party» dans son quartier? Pour le savoir, certains habitants s’affrontent au travers… d’abribus. Les joutes ont déjà commencé, verdict le 28 janvier… Imaginez 20 abribus interactifs dans Paris offrant différents types de jeu dans lesquels on doit cumuler des points pour au final faire gagner à son quartier une énorme fiesta. Bon, pour l’instant on se contente d’imaginer cette idée à Paris car cette campagne interactive se déroule actuellement à San Francisco. L’opération commencée le 20 novembre se terminera le 28 janvier. Pour Yahoo, cette opération va plus loin que le simple jeu concours. Le géant Internet marque aussi des points en initiant un concept mélangeant divertissement, bonne humeur et surtout solidarité entre consommateurs d’un même lieu qui ne se connaissent pas. On imagine aisément ce type de concept à Paris, ça ferait un peu oublier la grisaille ambiante… Gaël Clouzard

5 New Ways to Market Your Brand on Facebook With 500 million members and growing, Facebook offers brands and marketers direct contact to the largest pool of online users on the web. After all, social media is fast becoming more popular than e-mail on mobile devices and more convenient for news consumption than the daily paper. In recent weeks and months, Facebook has introduced and improved a number of on-site tools that sage brands and businesses can use to better market themselves. Even the simplest of tools such as "Likes" and photos could serve as a catalyst for a viral network effect. Of course, there's also opportunity to be had with more calculated efforts around Place Pages, Questions and the New Groups. New as these conveniences may be, they're still rich with opportunity. 1. Facebook Photos are likely a much overlooked brand utility. Especially of note is the ability to upload hi-res photos up to 2048 pixels wide or high. 2. Here's a few that come to mind: 3. 4. 5.

11 tendances digitales pour 2011 selon Millward Brown En 2011, les marques seront plus que jamais obligées d’étendre leur présence sur internet ; elle se partagera entre les sites web ouverts à tous et les sites à univers clos (nécessitant une identification) puisque la navigation web traditionnelle tend de plus en plus vers une lecture de pages directement sur Facebook (les fan pages) ou via des applications téléchargées. Découvrons les 11 tendances digitales identifiées par Millward Brown et son réseau interne d’experts Futures Group. Les usages d’Internet se fragmentent Ces applications et fan pages seront plus investis par les Marques car elles permettent aux professionnels du marketing de simplifier et de gérer les interactions avec les consommateurs. Benoît Tranzer, Directeur général de Millward Brown France, commente : « Pour les Marques, il est à présent devenu essentiel de « qualifier » leur présence sur le net, bien au-delà de la question de la puissance. Le shopping en ligne évolue Explosion de la publicité on line

Le Publigeekaire : Blog publicitaire et geek The Future Of Display Advertising (It's Bigger Than You Think) Banner advertising (or display advertising) has a bad rap with consumers, but it's a driving force in the advertising community. For every person that claims to hate display advertising and for the millions of ad-blocking software downloads that happen annually, there's still a major and brisk business being done in the selling and placement of banner ads. Online advertising networks continue to grow, and many of the more premium sites (be they brand name portals or highly trafficked niche sites) command decent CPMs that are making brands happy and publishers wealthy. Will we move away from display advertising to another/better form of online advertising? It's not only the golden question when it comes to advertising, but something that both brands and publishers continue to grapple with. "The online display market could quickly become a $200 billion ad business -- if it gets its act together... With the opportunity comes the hurdles. Better technology. By Mitch Joel

Social Networking for Business | BNET Last Updated Sep 15, 2008 1:05 PM EDT Social networking may sound fluffy, but it can translate into real benefits for you and your company. William Baker, a professor of marketing at San Diego State University, surveyed 1,600 executives and found that firms that rely heavily on external social networks scored 24 percent higher on a measure of radical innovation than companies that don't. Online networks can help you hire the right people, market your product — or even find a manufacturer. Here are four professionals who used social networks to change the game. Finding Unexpected Collaborators Tools: within3.com, a social network for scientific practitioners Tactic: Saverio Gentile, a visiting fellow in the neurobiology laboratory at the National Institute of Environmental Health Sciences, had been using within3.com, a social network for doctors, to discuss medical journal articles. Building a Global Business From Scratch LinkedIn, Facebook, Flickr Tactic: Finding Talent in the Trenches Tools:

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