Ogilvy Death of the Mouse 2.0
Ogilvy Frankfurt published “Mausetod 2.0″ (Death of the Mouse 2.0), a book designed for art directors, graphic designers, photographers and clients. Each page features an image designed to be a memory hook for an Adobe Photoshop or Indesign keyboard shortcut, making the mouse less necessary. The book is the second in a series dedicated to comfort, increased work efficiency and the complete extermination of the mouse. The book won a Gold award for Design and Imagery at the 2010 Epica Awards. Here’s fourteen samples from the book, each providing a clever (not always PC) play on word association. Credits
100 Greatest Free Fonts Collection for 2012
Today we'd like to delight you with an extensive list of The Best Free Fonts for 2012. We've made a collection in which you can find Sans Serif, Slab Serif, Rounded, Modern, Display , Art Deco, Geometric, Urban, Futuristic and even abstract style types. An important part of typography is selecting the right typeface for a project. This is one these things that you might want to keep handy for your next designs. Enjoy!
Co.Design
Clever T-Shirt Packaging for Foodies (5 pics)
Love this cute idea by Prompt Design, a Thailand-based agency. The t-shirts are packaged very cleverly - they're individually folded inside vacuum packs, paper bags, plastic wrappers or disposable cups, turning them into wonderful (and almost edible looking) works of art! Called Here!
Fonts
Buffalo Velo Serif Yorklyn Stencil Three fonts, three size ranges, $75 Spencerian 2 fonts, Drop Shadow, $75
Antrepo4.com / A2591
First Vimeo Awards winners announced
Last Minutes with Oden by Eliot Rausch, a film about a dog with cancer, took Best Video at the inaugural Vimeo Awards this week A diverse panel of judges-including MIA, David Lynch, Roman Coppola and Morgan Spurlock chose the winners from more than 6,500 entries submitted from around the world. Rausch's film chronicles owner Jason Wood's last minutes with Oden, as the latter loses his struggle with cancer. Rausch wins a grant of $25,000 to make a new, original film. Andy Bruntel's Scissor video for Liars won best music video.
50 Fantastically Clever Logos
I know everybody and their brother does logo roundups so you’re probably sick of them, but I don’t believe I’ve ever done one and there is a particularly impressive brand of logo design that I wanted to point out. Today we’ll look at 50 logos that are the result of going beyond the typical thought process and injecting a little wit and hidden symbolism into the design process. What Makes a Logo Clever?
New York City
Louis Vuitton City Guides 2011. L’invitation au voyage
Fort de sa réputation, Louis Vuitton avait créé la surprise en lançant en 1998 ses fameux City Guides. Les sept fascicules de cette première édition totalisaient quelque mille pages, et mettaient en lumière les grandes villes d’Europe. Pour l’édition 2010, dans la continuité de leur campagne Journeys, la marque de luxe nous invite une nouvelle fois au voyage en accompagnant le lancement de ces guides par une série de vidéos en stop-motion présentant plusieurs grandes villes du monde parmi lesquelles New York, Paris et Berlin. Réalisée par Romain Chassaing, chaque vidéo offre une visite guidée de la ville, d’un point de vue évidemment plus esthétique qu’éthno ou socio. Les City Guides 2011 seront lancés sous forme papier à partir du 15 octobre prochain. (source Ypsilon2)
Type Worship
Beer + taxidermy = packaging innovation
Scottish independent beermaker BrewDog has taken unconventional packaging to a whole new level for its 55% proof The End of History. As well as claiming it to be the most alcoholic beer in the world, BrewDog co-founder James Watt also believes it to be the most expensive. A nattily-attired bottle of the Belgian blond ale will set you back a princely £500. Suggested serving is in a whisky tumbler, as opposed to necking straight from the furry bottle 12 bespoke bottles have been produced. According to your preference you could opt for one of seven dead stoats, four grey squirrels or, for those wanting something a little less common, there's the single hare.
The Jedi Path book presentation box
Its silver vault doors sport an embossed image of two moons setting over the rounded edge of a nearby planet and two hands clutching a lightsabre... Press the button on the bottom and, in a wash of blue light and sound effects, the doors slowly open and the book within rises on a platform. Yes, folks it's the packaging for The Jedi Path, a limited edition book, created collaboratively by print production company Imago, publisher becker&mayer! and, of course, Lucasfilm. "The biggest challenge for us was that George Lucas (no relation to CR's Gavin) did not want the opening mechanism to be activated electronically," explains John Hine at Imago.
Inside the Sketchbooks of the World's Greatest Type Designers
by Maria Popova A voyeuristic look at the underbelly of the art-science of typography. From prolific design writer Steven Heller (previously) and collaborator Lita Talarico comes a fine new addition to both the 10 finest books on typography and our favorite peeks inside the notebooks of great creators: Typography Sketchbooks is like a visual window into the minds of the world’s most exciting type designers and, in turn, into the intricate art-science of typography itself — a medium both creative and practical that has to walk the tightrope between centuries-old tradition and bleeding-edge innovation with equal parts grace and agility in an era of changing reading habits and design expectations.
