Top 3 Obstacles to Effective Multi-channel Marketing in the IT Industry That integrated marketing is currently the best approach to IT lead generation is beyond question. However, there are certain factors that could keep you from effectively implementing an integrated or multi-channel marketing approach into your IT lead generation platform. According to the 2013 Quarterly Digital Intelligence Briefing conducted by Econsultancy and Adobe last November 2013, the top 3 main obstacles to effective integrated marketing are: Organizational StructureCompany CultureDisparate Data Resources The results are not surprising. Another factor which makes it difficult to effectively implement a multi-channel B2B lead generation campaign is company culture. Lastly, differing results, opinions, and feedback about the effectiveness of combining various tools gives marketers another reason to doubt their decision to shift to multi-channel marketing.
Mind Blowing Predictions in Technology and Innovation It is so easy to get overwhelmed with technology these days. Smartphones, HD TVs, hybrid cars, and whatnot – these are just a few of the countless innovations not even science fiction could have predicted 20 years ago. Suddenly, you could carry around a thousand CDs worth of music in your pocket. New software applications come and go faster than many of us can even notice. Just recently Microsoft announced that it will abandon Windows XP for good. Technology evolves at an amazing speed – probably as fast as the human mind is able to conceive new ideas in pursuit of convenience. Steve Jobs, the brain behind the Apple brand which shook the world with its first iPod, once said: “The ones who are crazy enough to think that they can change the world, are the ones who do.” So, let’s raise our bottles to some of the craziest minds of our time with these exciting, and sometimes scary, technology predictions from the past few years, like this compilation from Ted.com
B2B Appointment Setting: How to Make Your Sales Meetings Bear Fruits Okay, so you’ve been getting a lot of B2B appointments lately. That’s great. The question is: are you able to get something out of them? In B2B, telemarketing, the number of appointments set does not equate to success unless they are being converted to closed deals. Kevin Higgins, CEO of Fusion Learning, a training organization, shares 6 secrets in holding a successful sales meeting: 1. From week to week you’ll find my team doing trivia games, telling funny stories, sharing sales highlights of the week, or discussing their focus for the month ahead. 2. Keep it simply simple with four steps: Make sure the pace of the meeting is fast, create the right atmosphere by ensuring it is fun, add value by helping the team better execute on a key sales skill that will help them close business and have shared ownership, meaning you have the members share content on a regular basis. 3. 4. Think about sorting the rewards into different categories. 5. 6.
Quantifying Lead Generation Success for World-Class Data Solutions Provider The Client The Client is a global leader in data backup, data recovery, and archiving solutions. Based in Singapore, it provides expert advice and integrated solutions for reliable and cost-effective data storage management to customers worldwide. The Challenge The Client hired a lead generation provider but needed additional support for other marketing initiatives. Cold call to invite participants to its open house events in AustraliaProfile its database and generate market feedback to improve its sales lead generation campaign After searching and comparing several service providers found on the internet, the Client was impressed by Callbox’s track record in B2B lead generation and immediately penned a deal. The Callbox Solution Callbox set up an outbound telemarketing team to initiate a call-to-invite campaign to be followed by a lead generation/client profiling campaign. The campaign kicked off in October 2011 after email invitations were sent. The Results
Content To complete your array of online lead generation tools, Callbox provides content writing services customized to powerfully project your best selling points and bring in qualified sales leads to your pipeline. We create smart, compelling content for blogs, brochures, and other marketing materials so you don’t have to cram when you’re running out of time or ideas to do it yourself. We understand that writing for an audience is no piece of cake. You have to have a great way with words, sharp focus, and the ability to think like your customers. Contact us if you need quality content for the following: BrochuresPowerPoint PresentationsSEO CopywritingPress ReleasesBlog Posts Dial 03.2772.7370 to speak with a Callbox representative or fill out that form on the left.
Blog Marketing Appointment Setting | Just another WordPress site At one point in most of people’s childhoods, a debate or two were sparked as to which superhero is better, Superman or Batman (except maybe the millennials, who grew up not knowing what comic books are and only knew superheroes via 3D movies). No definite answer exists, of course, because both arguments can become valid depending on how you look at it. It turns out, that mini-debate was a prelude to the adult world. It sorts of defines your character in life based on who you choose. Find out: Super-blogger, up, up and away Superman is the total embodiment of a superhero – super strength, x-ray and heat vision, and of course, the ability to fly. Do you blog that way? If you write your pieces of content like Superman does his superhero stuff, you’re probably maintaining a glossy, publicized blog image. The Dark Knight of blogosphere On the other hand, Batman fans are indulged in reflection and understanding of self and their surroundings. A Batman-type blogger is substance-driven.
IT Lead Generation for IT Security Solutions Provider ITSalesLeads.Com (ITSL) offers high quality pre-qualified sales leads for IT security solution providers to ensure continuity in their sales. Our lead generation and appointment setting solutions allow you to enjoy a steady flow of leads from targeted prospects including corporate end-users, website administrators, and security solution resellers. We identify prospective customers from both public and private organizations such as government agencies, corporations, hospitals, military, financial institutions, and private businesses. We carefully qualify each prospect using your preferred qualification criteria. We collect essential contact details including company information and decision maker contact details (name, designation, contact number, etc.) so you have all the tools you need to reach the right contact when you follow up for the sale. Call or email us today to learn more. Lead GenerationAppointment Setting Read More >> Lead Nurturing Read More >> Market Lists forMarketing
Education and Training Truth is we don’t like getting schooled by the competition. We’re guessing you don’t either. With rapidly changing employment trends in many countries, more and more students are seeking additional education and professional training to ensure competitive advantage. Callbox uses customized campaigns to segment and penetrate target markets for education and training services. We contact and qualify each prospect before we deliver them to you as warm education and training leads complete with necessary contact information: Full nameAddress (street, city, province/state, zip code, e-mail, etc.)SchoolCourse/Training of interestExpected Date of Enrollment Our direct marketing services are customized to best fit the different marketing requirements of various institutions under the Education and Training industry including: Dial 888.810.7464 to speak with a Callbox representative.
Merchant Services Callbox’s merchant account lead generation services provide direct marketing services to seek out highly qualified prospects for credit card processing, online check verification, merchant transaction processing, and cash advance. We conduct extensive market research and business profiling to identify potential business match-ups to maximize your sales appointments. We market the following merchant services: Credit and Debit Card ProcessingCash AdvancePoint of Sale (POS) SystemElectronic Check ProcessingATM ServicesOnline Transaction/PaymentsWireless Terminals Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left.