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19 Factors That Impact Compositional Balance

19 Factors That Impact Compositional Balance
Imagine a boulder leaning too far over the cliff’s edge. Seeing that boulder you think it should come crashing down the mountainside. It’s out of balance and you feel the tension of the impending crash. A similar feeling happens in your visitors when the composition of your design is visually out of balance. In a couple of previous posts I talked about visual balance and in each I briefly mentioned the idea of visual weight in order to achieve visual balance. There’s more to visual balance than I mentioned in those previous posts and I thought the topic deserving of its own post. Composition 8 by Kandinsky (above) is a study in visual weight, direction, and balance. What is Visual Balance? Visual balance (PDF) results from 2 major factors, visual weight and visual direction. Consider the image below of a small block and a large block on a lever. You likely see the larger block as being much heavier than the smaller block. Optical Center Objects and elements balance around a point. Summary

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