Lilja Feature_Iss 4 Lilja’s absence is felt even more this sea-son with the team’s surprising amountof injuries, which included defensemenJonathan Ericsson and Kronwall.“I think it would be easier for me if all theguys were healthy,” Lilja said, “becausethen I wouldn’t have to think, ‘OK, I woulddefinitely play. The team needs me.’ ”In the midst of a very frustrating situation,Lilja has maintained a positive attitude.“I’m sure it’s frustrating for him tonot be able to play,” Stuart said. “Beingaround the guys, he’s upbeat and he’snot bringing anyone else down or any-thing like that. Now QR Codes Can Generate Likes On Facebook Technology that brings together the real world and the virtual world of Facebook seems to be becoming the next big thing. Last week Facebook launched its location check-in service Places. Yesterday we wrote about a Coca-Cola festival in Israel where teenagers could ‘like’ attractions on Facebook by waving RFID bracelets. And today, we bring you news of real-world ‘liking’ via a QR code and a mobile phone. QR stands for ‘quick response’ and it’s a type of barcode with an encoded URL. Mobile marketing company Macanudos, based in Motril near Granada, Spain, has developed a system that will allow users to ‘like’ physical objects – from a press article or a poster announcing a performance to a restaurant – using a QR code. Gabriel Medina, head of Macanudos, said: “Our business idea is about looking for new concepts and applications that serve as a bridge between the physical and digital -known as the” internet of things ” – … using the phone in this process.”
Iron Man 2 Starring QR codes Check out the movie ad for Iron Man 2. Designed by Santa Monica based Warbasse Designs, who is in charge of the mobile strategy for Iron Man 2. The code links to a Mobile page featuring a synopsis, trailer, showtimes and photos. Click here for the official press release. The Three Rules of QR Codes Comment The Three Rules of QR Codes The three rules of QR Codes are not rocket science and are pretty much self evident. However this has not stopped some advertising agencies breaking the rules and handing their clients a poorly performing or dysfunctional campaign. This post is an extension of three previous posts in which using a mobile device friendly landing page, QR Code size and content were discussed. If you see any additional examples, good or bad, please share them in a comment below. 1st Rule: Mobilize the landing page Breaking the rule: Antony McGregor Dey, CEO Qmcodes, spotted this poster for Jacobs Creek wine and the opportunity to win tickets to the Australian open. Keeping the rule: In recent newspaper advertisements Fendi have also chosen to use a QR Code that decodes to their main site url Original post: Italian Fashion House Discovers QR Codes 2nd Rule: Keep the url short 3rd Rule: Make the content valuable Original post: Siemens QR Code Advertisement
Scan To Win a Tissot Swiss Watch in New York City Tissot Swiss Watches has launched a "Scan To Win" QR code campaign with their retail partner Diamonds and Dials in New York City, powered by TAPPINN. The store is located at the crowded intersection of 34th st. and Broadway in Herald Square across the street from Macy's. The QR code is located on a 3ft X 7Ft sign outside of the store and resolves to a mobile landing page entry form where people can enter their name, email and state to win a Tissot PRS 330.
QR Codes: Are You Ready For Paper-Based Hyperlinks? You’ve probably seen them in newspapers, magazines or other paper-based publications: two-dimensional bar codes, called quick response codes (QR codes). What are they? They have been described as paper-based hyperlinks, and this is a good description. You simply take a picture of a QR code with your smart phone, and you get redirected to a website using your cell phone’s browser. They can also be used digitally—you can append a QR code to a Tweet, or they can be displayed on a web page to transfer contact information directly to a cell phone, for example. QR technology provides cell phone users the ability to scan paper-based content using the cell phone’s camera to decode information on a menu, a magazine, a business card, a gift card, a coupon or a website. This unadorned code can be visually modified to a certain extent. In the case of the first code the image (heart) lays on top of a number of the QR code cells, thus obscuring some of the information. What can you do with QR codes?
Calvin Klein Jeans QR Code Billboard in New York City (Pics and Video) Calvin Klein Jeans have been know for edgy billboards but in a different way. Check out this giant Calvin Klein Jeans QR code billboard on the corner of Layafette and E. Houston in NYC! The code directs users to a sizzling hot 30 second video, Calvin Klein style. Why Google’s Slapping Decals on Small Businesses QR codes are those funky-looking barcodes that you’ll sometimes spot on print marketing materials or even pedicabs. While QR codes do offer you a unique way to use your mobile phone camera to capture/scan the code to retrieve a message, they haven’t been embraced by the mainstream population. But can Google change that? In an effort to beef up attention for their Place Pages project within Google Maps, which is in direct competition with Yelp, Google has started an online and offline program. Google is sending window decals to more than 100,000 U.S. businesses that they’ve identified as the most sought-after on Google and Google Maps. The decals also include prominent QR codes that you can scan with your mobile device to pull up the locale’s place page and get reviews — and possibly even coupons — for a particular establishment. Watch the video below to see the decals in action:
Lupe Fiasco QR Code With Video by Red Laser Lupe Fiasco is using QR Codes to promote sales of his new album on the mobile web. This was posted on his official site. The landing page could have used some sample audio clips IMO but another great QR code m-commerce example from the music industry in 2011. QR Stuff: Free Printable QR Code Generator, Creator And Encoder For T-Shirts, Labels & Stickers Colorful QR Codes Are Fresh There are lots of ways to give some color to QR codes without losing data storage! As long as the code contrast can still be detected by the reader, you can customize the color combination all day. These are lookin funky FRESH. I will be posting more to get some feedback.