Generation Z Spending Habits 6 Toxic Behaviors That Push People Away: How To Recognize Them In Yourself and Change Them The Communications Market Report: United Kingdom | Ofcom Smartphones have overtaken laptops as the most popular device for getting online, Ofcom research has revealed, with record ownership and use transforming the way we communicate. Two thirds of people now own a smartphone, using it for nearly two hours every day to browse the internet, access social media, bank and shop online. Ofcom’s 2015 Communications Market Report finds that a third (33%) of internet users see their smartphone as the most important device for going online, compared to 30% who are still sticking with their laptop. The rise in smartphone surfing marks a clear shift since 2014, when just 22% turned to their phone first, and 40% preferred their laptop. Smartphones have become the hub of our daily lives and are now in the pockets of two thirds (66%) of UK adults, up from 39% in 2012. The surge is being driven by the increasing take-up of 4G mobile broadband, providing faster online access. Introduction and Key Points Download this section Download full document
Generation Z: A Look at the Technology and Media Habits of Today’s Teens A study on GenZ by Wikia finds that teen users are connected nearly all waking hours of the day and report being more “actively connected” now than even 3 months ago SAN FRANCISCO, CA. – March 18, 2013 – Wikia, the world’s leading collaborative media company and home to many of the Web’s largest pop culture communities, today released findings from a study conducted among its 13-18 year-old users in association with Ipsos MediaCT “GenZ: The Limitless Generation” exploring the complex behaviors of teens and technology. According to the online survey, Wikia found its GenZ users say they are more actively connected now than they were just three months ago, giving a glimpse into a constantly connected, complex demographic that is changing more quickly than any generation before them. The extensive online survey of more than 1,200 U.S. Highlighted trends revealed by the survey include: These GenZers report spending almost every waking hour online (some even while at church!) About the Study
Productivity Hacks From Startup Execs Britons spend more time on tech than asleep, study suggests 7 August 2014Last updated at 06:29 ET By Joe Miller Technology reporter One in 10 people who work during 'personal time' sends emails or texts in bed Britons spend more time using technology devices than they do sleeping, research suggests. Communications regulator Ofcom said UK adults spend an average of eight hours and 41 minutes a day on media devices, compared with the average night's sleep of eight hours and 21 minutes. Almost four hours a day are spent watching TV according to Ofcom's survey of 2,800 UK adults and children. TV and radio remain popular despite the growth of digital media, it found. One analyst said this proved that "it's still early in the digital revolution". The annual Ofcom study also analysed the media habits of those between 12 and 15 years of age. UK adults spend an average of eight hours and 41 minutes on media devices Only 8% said they used email, while just 3% said they communicated using a landline phone. Health concerns Continue reading the main story
Real Life But Better: How Augmented Reality Can Save Gen Z Our kids are fat. They’re super-connected, self-aware, highly-strategic, fat kids. One-third of American kids are overweight, according to the CDC. Another study predicts that a staggering 47% are predicted to be obese by adulthood. And while our instinct tells us to take away their phones and unplug their Xboxes, technology might actually be the cure. Augmented reality, in particular, has potential to mobilize (and exercise) those dubbed “the most sedentary generation in American history.” Meet Gen Z – kids born after the turn of the century. Yet for all this advancement, some of this generation’s biggest issues seem so basic (nutrition & fitness), and the solutions so simple (diet & exercise). The answer might be poetically simple: Don’t be boring. When it comes to health and fitness – areas where intervention is desperately needed – there’s a real failure to connect with kids, or to fit in with their lives. Move Gaming Outdoors Gen Z wants to go outside. Help Them Make Smart Decisions
How To Motivate Yourself: 3 Steps Backed By Science You make goals… but then you procrastinate. You write a to-do list… but then you don’t follow through. And this happens again and again and again. Seriously, what’s the problem? Why are we so good at thinking of what to do but so terrible at actually doing those things? The problem is you’re skipping an essential step. The Mistake Every Productivity System Makes Productivity systems rarely take emotions into account. We can’t ignore our emotions. And we can’t fight our feelings. Via The Antidote: Happiness for People Who Can’t Stand Positive Thinking: …when experimental subjects are told of an unhappy event, but then instructed to try not to feel sad about it, they end up feeling worse than people who are informed of the event, but given no instructions about how to feel. So what does the unavoidable power of feelings mean for motivation? In their book Switch, Chip and Dan Heath say that emotions are an essential part of executing any plan: Focus on emotions. 1) Get Positive It’s optimism.
Generation Z: Websites are boring - social media is everything - WGSN/INSIDER Being a teenager, I’m on my iPhone every second I can be and when on my phone, I spend most of my time on social media. My favourite apps are Snapchat and Instagram due to the fact I enjoy being able to view photos more than anything else. I rarely go on websites unless I’m on my laptop, which is very infrequent. In general, I prefer social media apps to sites for four different reasons… App-solutely: For Gen Z, mobile apps like Snapchat are the preferred content source 1. 2. 3. 4. DECODING GENERATION Z: Find out how your business needs to adapt to engage this customer with our in-depth report on WGSN.
The Life of Generation Z | Teen Life By: Brinda Barcelon Generation Z has been named the generation of technology, the generation of lost childhood, the generation of ambition while lacking hard work. There’s speculation about where generation Z begins, but some say the oldest members of Generation Z are this year’s high school seniors. Due to our early introduction of technology few people want to go outside, they’d rather tweet or play a video game. We can text, read, watch, talk and eat all at the same time, a talent that stuns adults. Mental health experts are even saying that all the technology is causing an “acquired attention deficit disorder.” Length is something that greatly frightens Gen Z. Generation Z’s short attention spans have made us harder to teach, so teachers turn to more technologically advanced forms of teaching. Be Sociable, Share!
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