Hashtags Are A Double-Edged Sword I’m just going to come out and say it: hashtags are not ownable. Period. I’ll say it again: you cannot own a hashtag. But guess what brands are constantly doing? They’ve come up with a hashtag to promote their business or product or ongoing campaign. Sound familiar? In the context of all this, a lot of people ask me, “Gary, how do I get my hashtag known? My answer is always the same. You need to understand that anybody, regardless of whether they have anything to do with your campaign or not, will be able to walk in and use that hashtag. It still happens today. However, hashtag culture is very important, especially to Instagram and Twitter. Flip the idea upside down. Instead of trying to own or establish a hashtag for a campaign, look at hashtags that are trending and very popular on the two main platforms already. The only reason I use the #AskGaryVee hashtag is to find the questions to answer. Ride the wave.
5 Tools to Boost Your Social Media Productivity « Social Media Examiner Are you overwhelmed with your social media responsibilities? Looking for ways to perform tasks more efficiently? Staying on top of social activities can be challenging, but there are tools that can save you time and make your job a little easier. In this article you’ll discover five social media tools to improve productivity. Discover 5 tools to boost your social media productivity. #1: Resize Social Images Photos trigger better social media engagement. This is where Social Media Image Maker comes in. Social Media Image Maker makes it easy to resize your images for fifteen different social platforms. Using Social Media Image Maker helps make the process of resizing and retouching your images much less labor-intensive. #2: Monitor Analytics in One Dashboard To make sure your social marketing efforts are paying off, you need to measure their impact and track ROI. Cyfe gives you a detailed look at your presence across various social networks. #3: Identify Influencers #5: Automate Scheduling
Facebook’s Plan To Take On Twitter’s Stream Twitter’s real-time stream made it the de facto place to discuss world events. But Facebook’s VP Of Media Partnerships believes his company has two big advantages in the battle to be the digital water cooler: audience size and real identity. It will need a lot more than that to wrestle public discussion away from Twitter, though. Several of these efforts come to fruition through new partnerships. Facebook’s goal with these partnerships is to convince people that Facebook is where they should be talking about current events. For any of that to work, though, Facebook has to beat Twitter. While I post more touchy-feely life updates on Facebook, Twitter is where I go to talk about big sports matches, TV shows and world news. That’s because Twitter’s unfiltered, real-time feed means that when I post something urgent about that last play, last scene or latest breaking news, I know it gets seen immediately while it’s still relevant.
How to Maximize Your LinkedIn Endorsements Are people endorsing you for the wrong skills on LinkedIn? Do you want to know how to fix that? It’s frustrating to be endorsed for skills that aren’t relevant to you or your networking goals. But hope is not lost! In this article I’ll show you three ways you can guide people into endorsing you for relevant skills. Why Manage LinkedIn Endorsements? LinkedIn endorsements are meant to provide credibility and networking opportunities. Has LinkedIn ever notified you that someone has endorsed you for skills and expertise that have absolutely nothing to do with your actual skills? Sometimes people are endorsing you so you’ll see the notification and they’ll be on your radar. Either way, if people are endorsing you for the wrong skills, then your real skills are being overlooked. #1: Set Your Skills and Endorsements If you want to control which skills are most prominent on your LinkedIn profile, set up the Skills & Endorsements section of your LinkedIn profile. #2: Manage Endorsements inShare922
The Future of Social Media: 60 Experts Share Their 2014 Predictions Social media has been undergoing some major changes this past year. Twitter filed for IPO, Facebook launched video ads, and Snapchat threatens to change the landscape as the next big thing in social media. As more companies begin to leverage social media for personalized, real-time marketing initiatives, it’s imperative to stay ahead of the curve and identify future trends in this space. We asked experts to share their predictions on the future of social media and the ways in which it will impact businesses. The Future of Social Media: How Will It Impact Marketing, Sales and Customer Service? 1. Social Media will continue to grow as a sales and customer service tool, although the impact on marketing may become less as established social networks make changes to encourage paid promotion. 2. I think everyone is finally admit that social media has to be a part of their marketing strategy but I think 2014 will bring a real focus on ROI. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17.
5 Reasons People Favourite Tweets on Twitter With approximately 500 million users and an average of 400 million tweets sent per day, Twitter is undoubtedly one of the most popular social media platforms. Increasingly so in recent years, brands have been embracing it for customer service, nurturing relationships with their customers, product feedback, promotion of their products and services, and generally boosting their online reputation. From a consumer perspective, it seems that many have also grown used to disclosing a lot of personal information on Twitter. Users retweet or reply to anything that particular resonates with them, that they find intriguing or that arouses interest in one way or another. That’s why we thought it might be fun to take a look something we think is not as well understood in terms of functionality: the ‘favourite’. What does it mean and how do people use it? Is it some way of saying “I kinda like your post, but not enough to retweet it or to reply to it”? 1) Bookmarking 2) Attracting new followers
Five things to know about Twitter's IPO Today Twitter’s initial public offering took place, barely 18 months after another social network, Facebook, made its IPO with disastrous results. Will Twitter hold up better than Facebook, which has since rebounded? Time will tell. Here are five things you should know about today’s IPO: 1. 2. The #SocialMedia Pyramid And Why It Matters? From the days of old, we learn that the pyramid has significant meaning to the historical development of our society and the advancement of humanity. In the natural world and in the [unnatural worlds of manufacture and development], many methodologies are based on the same principles of the pyramid. Mankinds latest achievement is social media and what a pyramid it has become. Now, you can build your own personal pyramid [in the virtual world].
watsamara : Peugeot Peru Online Crisis:... Insights Into the Hot Trend of Social Media Content Curation Online content curation is a hot trend as business owners and professionals realize that content is vital to add value to their customers and prospects. The trend was already evident in 2011 but 2012 saw an outright explosion of the phenomenon. Also important is delivering and sharing that content on your social media networks. Content curation is the art of selecting content that is appropriate and then organising and publishing it in a way that is relevant for the topic of choice. Journalism is shifting more and more from the quest for the perfect “scoop” to a more organized and reasoned activity of content curation. The technology of the web and the rise of the social media networks is providing sources of content that can provide curation in ways that were not previously possible. The content curation platform Scoop.it is an example how we can all become magazine editors and content curators without the overhead of hiring editors or journalists. What was the Inspiration for Scoop.it?
5 Ways to Turn Twitter into Your Most Powerful Social Media Tool What do you use as your daily Social Media dashboard every day? Most likely not Twitter.com I am guessing. Yet, in recent months, there were a great number of browser extensions released, specifically for Twitter.com. They help you create a much greater experience right inside Twitter.com. What I like best about this is that you are in charge regarding how many bells and whistles you are adding. So here are my top 5 finds you can use to make Twitter.com a truly powerful Social Media tool for you: Tool #1. Function: Find top users more easily There has been a lot of discussion around Klout in the last few months. When I only have a few minutes at hand every morning, being able to glance through my Twitter stream with everyone’s Klout score next to their Tweets is a great filter. Tool #2. Functions: Optimal timing, multiple accounts posting and old school retweets Another extension I am using every day is Buffer’s Chrome extension. Tool #3. Tool #4. Tool #5. How about You? More Reading:
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