background preloader

A Question for B2B Lead Generation Marketers: Are you Competitive?

A Question for B2B Lead Generation Marketers: Are you Competitive?
There’s always room for competition in any business undertaking – even in industries monopolized by a business giant, there should be at least one sole competitor. But there’s a difference between being competitive and aggressively assaulting your competition. As lead generation marketers, how competitive are you? There have been a lot of stories that tell us how being too competitive could backfire in the long run. You wouldn’t want your campaigns to rely on dirty tactics and just focus on getting ahead rather than improving your own offers. So when is being overly competitive justified? When your competitor is famous.

SEO Agency | UK Digital Marketing Results | Metalfrog Search Engine Marketing Search engine optimisation (SEO) is the process of making it simple for Google and co to correctly index your site. It means your customers will be able to find you more easily, and that you’ll be higher up the page of search results when someone is looking for your type of business. Using an SEO agency such as Metalfrog can be a great way to achieve significant results without giving up huge amounts of time to do it. Why do you need it? The importance of SEO (as part of an overall digital marketing strategy) cannot be stressed enough. Basic SEO is not difficult to do. An agency which understands SEO in digital marketing When you choose us as your agency some of the areas we will look to get involved will include: Content: Search engines recognise well written, good quality content, so it needs to be interesting, informative, and relevant to your business. What about DIY? Inwardly forensic, outwardly simple

Consistency: Key To Effective B2B Lead Generation As a customized mobile applications provider, you need to provide quality products and services to your customers. This is the conclusion of your B2B lead generation campaign, one that may or may not bring you the profits you are looking for in the long run. Still, this is something you need to do in order to keep getting sales leads in the Asia-Pacific region. Yes, consistency is the key to effective marketing. Measurability – when you are consistent, you will be able to take accurate measurements, record the necessary data for your marketing campaign. As you can see, consistency is the name of the lead generation game.

SEO Training Courses | 1 to 1 Instruction | Metalfrog Many businesses depend on SEO (Search Engine Optimisation) to reach out to their customers online. If you have the time or the personnel available you might try to carry out SEO or Link Building in-house having first attended an SEO training course. You may carry out SEO training for your employees, to help them understand the various techniques required covering on-page and off-page aspects. It is likely that you will need to attend a training course to be able to pass the knowledge to your team. Online business owners realise the importance of SEO and are looking at internet marketing training courses to aid them. The main disadvantage is, of course, that you may have to go on a steep learning curve and you may find your employees becoming busy fools in their quest to achieve page 1 rankings – even once trained. Simply, with SEO and Link Building, everything you do is about your competitors and their strategies.

How to Set up an Effective Lead Generation Infrastructure Lead generation is without a doubt an important facet in a business’ drive to attain a good flow of revenue. The process serves as infrastructure that links other aspects like appointment setting and branding together. In fact, generating B2B leads positively influences the performance of other components and resources. Somehow, not many marketers seem to be doing even a fair job in producing sales prospects. And too often have they considered cashing in on analytics tools that have no guarantees whatsoever. Call this borderline desperate, but the bottomline is that there is always the imperative to find nifty ideas that could benefit your marketing efforts. In this respect, your B2B lead generation might need a total overhaul for it to allow a stream of high profile B2B leads. Landing page optimization. Your sales traffic depends heavily on how you set up your landing pages. Efficient lead management database. What do you do now that you have a list of potential B2B partners?

Ethical Link Building Services - Metalfrog Studios As part of a robust SEO strategy, link building services are an important and valuable component. Link building is also the most challenging element of SEO, but is the one that is most crucial to your success. Search engines look for high value link ‘juice’ to and from your site in order to judge the authority of your pages, which in turn boosts your ranking on the search results pages (SERPS). In a nutshell, SEO services will not work well for you without including link building in your strategy. In the early days of SEO at the end of the 90’s, we used to be able to submit a link to a webmaster (without paying for that link) and get acceptance within a week or so, and the link would be live on the site within a couple of weeks. Now, this is a lot longer, as credible sites which offered valuable link juice have become few and far between. If you want to try this for yourself, here are some pieces of advice concerning quality link building activity. Delivering effective links 1. 2. 3.

Bad Habits That Ruin Your B2B Lead Generation Campaign You know that a B2B lead generation campaign is dependent on the capable handling of your marketing team. You need to plan well, select the right people, target the right market, and choose the proper communication tools that can maximize your impact on potential sales leads. Still, there are some of us who are probably mystified with the poor showing of their marketing campaigns. Why is this so? If the planning and process is all right, where could you possibly go wrong? Have you ever thought of your own team? Working solo – now, being the lone wolf may be good for B2B appointment setting negotiations, since this mitigates the impact of failures, but having different contact points for a single prospect can provide you with added flexibility in case one marketer is unavailable. Sounds familiar to you?

Best Web Design In Norfolk | 01603 861830 | Metalfrog We are a rapidly growing Web Design firm in Norwich, Norfolk. Professionals in creating web sites that build business for our clients. We focus on the combination of pleasing both viewer and search engine, offering great website engagement and ranking success. If you are looking for web designers in Norfolk please give us a call and we will be happy to provide a free no-obligation assessment of your online marketing. If you’re looking for a Norfolk based web designer you’ve already found your perfect web design partner! We realise the importance of satisfied Norfolk based customers, so we offer advanced and unique contemporary web design at prices to suit every budget. Choose Metalfrog in Norfolk for professional, affordable web design Norfolk. Old web design to new in Norfolk If you already have a web site but feel it is time for a design revamp, we can re-design your existing web site to create your perfect online image. We’re in Norfolk, Come and Talk to Us About Your Web Site

Measuring the Most Important Social Media Metrics for Effective Lead Generation By the time you decide to delve more into digital marketing, you will be able to tweak your social media campaign for a more effective with your lead generation and appointment setting. Until then, you will have to identify the best solutions for engaging your target audience via platforms like Twitter and LinkedIn. Now, experienced marketers would suggest implementing a marketing automation software system. But regardless of the courses of action to take, it is still essential to gauge certain metrics, since social media relies heavily on numbers to determine its efficiency. The 2015 State of Marketing released by Salesforce presented on the most important social media metrics marketers should focus on this year. Social media traffic Audience engagement Audience growth rate Overall brand awareness Lead generation Visitor frequency Conversion rate Content quality and relevance Measuring sentiment Revenue directly attributed to social media Organic versus paid search Share of voice