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A Question for B2B Lead Generation Marketers: Are you Competitive?

A Question for B2B Lead Generation Marketers: Are you Competitive?
There’s always room for competition in any business undertaking – even in industries monopolized by a business giant, there should be at least one sole competitor. But there’s a difference between being competitive and aggressively assaulting your competition. As lead generation marketers, how competitive are you? There have been a lot of stories that tell us how being too competitive could backfire in the long run. You wouldn’t want your campaigns to rely on dirty tactics and just focus on getting ahead rather than improving your own offers. There has to be a delicate balance between monitoring rivals and minding your own business – no pun intended. So when is being overly competitive justified? When your competitor is famous.

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