IT Firm Uses Callbox to Divide and Conquer Market The Client The Client is a renowned IT consulting firm based in the US. It provides IT solutionsused by well-known commercial organizations and government institutions to improve operational efficiency and reduce telecom costs. The Challenge The Client hired a North American telemarketing firm to promoteits products.While the telemarketing companywas able to deliver good numbers,the Client recognized that much of its time was spent meeting and dealing with people who were not ready to engage or ultimately unqualified. To make best use of its in-house resources, the Client sawthe need to refine its appointment setting process by segmenting its market and creating definitive profiles of its potential customers. To identify more narrowly defined potentialcustomers and how to best reach them.To allocate more accurately its sales resourcesto meeting sales-qualified prospects. The Callbox Solution The Results
Where There Is Sales Lead Generation, Surely, There Will Be Huge Sales If there is one company that needs to be very successful with its business endeavors, it should not forget that one of the most important things that it should do is to have its own sales lead generation. As a matter of fact, sales lead generation is the lifeblood of every company in any industry and it will never survive if it doesn’t have any clear-cut and well-defined sales lead generation campaign. Yes, lead generation can really put any business on the right path to financial success, that is, if it is done properly according by the book. There is no shortcut in doing lead generation to generate marketing leads and sales leads and hopefully turn them into qualified leads. That’s why, even if there are some companies that have their own lead generation campaign, they still can’t get a clear view of the success ahead of them. But, the question is, what are the qualities of a reliable and effective lead generation company?
A B2B Telemarketing Mini-Module on Effective Coaching Popular Today in Business: All Popular Articles Good conversationalists and negotiators are born, not made. But being verbally prolific doesn’t guarantee success in telemarketing. A lot of other elements need to blend in to complement to the traits required for one to be a good telemarketer. For one, B2B lead generation is a multi-faceted endeavor. Now there could be many telemarketers who are by default good speakers, so the only improvement left to focus on is the development and support part. Examine their strong and weak points. Related Resources from B2C» Free Webcast: Using Data and Design to Create a Knockout Email Nurture Program Let them set their own goals. Always offer feedback, and make it constructive. Allow them to share input.Forcing agents into a system they’re not comfortable with can be counterproductive for the whole team. Strive for consistency. Always practice. This content originally appeared at Callbox Blog.
Facebook Hashtags: How Will It Help Lead Generation? | With social networking giant Facebook introducing the hashtag feature on its pages, social media marketers have been given another tool in their lead generation and appointment setting efforts. With the hashtag function, Facebook users can now consolidate all information available regarding the tagged topic. This could be very useful for businesses seeking more customers from the social network. Being able to monitor trends and discover content has always been Facebook’s major weakness, a frustrating situation for marketers in search of new sales leads. Similar in function to the hashtags you see on Twitter, Pinterest, Instagram, and Tumblr, Facebook’s hashtag feature can now add more contexts to their post, or link their post to a larger discussion already happening in the social media site. By clicking on the hashtag, users will be bought to a feed displaying what others are saying about that particular event or topic. This is an important innovation in terms of mining for B2B leads.
3 Common B2B Appointment Setting Objections (and how to conquer them) An average telemarketer would tell you how challenging it is to set appointments with B2B leads, especially when dealing with a difficult industry such as IT products, services and software. It’s almost impossible to come across a prospect that doesn’t have any objection, either real or made-up. Appointment setting companies encounter these objections everyday, as they carry out lead generation campaigns for their clients. How exactly are they able to overcome these hurdles in a consistent basis? First, let’s identify these common objections: #1: “We’re not interested.” #2: “We’re busy / Now’s not a good time / Just send us an email.” #3: “We’re already working with someone.” Sounds familiar? #1: “We’re not interested.” Most often than not, prospects say this because they don’t have a clear picture of what you’re supposed to offer to them. #2: “We’re busy / Now’s not a good time / Just send us an email.” This objection is a little tricky. #3: “We’re already working with someone.”
What Business Marketers Can Learn from the Legacy of George Washington If Washington were still alive today, it would have been his 225th birthday this February 22. That’s two and one-quarters centuries. America’s first ever commander-in-chief has etched a legacy in stone, not only manifested in crisp dollar bills but also in the pages of Revolutionary War history. His contributions will most likely be immortal, and the inspirational principles of morality and strength are things every leader ought to emulate. What can business marketers learn from one of the founding fathers of the United States? Act by example, motivate others. Washington was an initiator. Be consistent with your values. When marketers carry out activities to promote a brand or business to a target market, they bring with them the task of securing the dignity and reputation of the companies they represent. One of the many things that made Washington effective as a leader was his consistency inside and out. Let the people do most of the talking.
Sales Talk 101: Inserting the Value in B2B Telemarketing 1. Learn about your prospect’s challenges. Every qualified prospect has challenges you can solve, but you need to understand exactly what those challenges are. Once you’ve learned what your prospect’s challenges are, you need to understand how important a solution is to your prospect. 2. When you get prospects to articulate the revenues or profits they are losing due to their current business strategy, the massive value for you are selling becomes clear. 3. Hosting Services – Softship AG Event Telemarketing Services With Callbox’s Event Telemarketing, our marketing representatives employ an efficient outbound telemarketing strategy to make sure that your prospects get invited to your event, and can follow up on those prospects after the events as well. Call-To-Invite Most companies make use of emails as a convenient way of sending event invitations, but with the existence of email filters which treat these invites as spam, efficiency is compromised. Phone invitations, on the other hand, are better because of its more personal approach and it gives the customer a chance to ask questions and address concerns right away. Since phone invitation is straightforward, it is perfect for announcing events, updates and following up. Callbox can assist you when you want to invite your clients and prospects to your company events, conferences, forums, and meetings through telemarketing. Contact Us today to learn more about our Event Telemarketing Services.