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Une stratégie digitale est avant tout une stratégie éditoriale

Une stratégie digitale est avant tout une stratégie éditoriale

http://www.latribune.fr/blogs/strategie-marketing-en-1min30/20140610trib000834265/une-strategie-digitale-est-avant-tout-une-strategie-editoriale.html

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26 content ideas for social media You just came up a great Facebook post. You post it at an optimized time and wait. And wait. Why doesn't anyone like it? 26 Tips for Saving Time on Social Media There’s no doubt about it. Social media has transformed the way small businesses market to their target audiences and interact with customers. But the elephant in the room has always been the amount of time you must invest to do social media right. Fortunately, you can save time on social media, provided you plan well and work smart. Uncovering Algorithms: Looking Inside the Facebook News Feed How can the public learn the role of algorithms in their daily lives, evaluating the law and ethicality of systems like the Facebook NewsFeed, search engines, or airline booking systems? Today, the Berkman Center hosted a conversation about the idea of social science audits of algorithms. Presenting were: Christian Sandvig is a Research Professor and Associate Professor in Communication Studies and at the School of Information at the University of Michigan, where he specializes in research investigating the development of Internet infrastructure and public policy. His current research involves the study of information infrastructures that depend upon the algorithmic selection of content. Karrie Karahalios is an associate professor in computer science at the University of Illinois where she heads the Social Spaces Group.

The Complete Guide to Choosing a Content Calendar: Tools, Templates, Tips and More This article was first published on the Buffer Blog. Do you know what you’re posting, sharing, and blogging this Thursday? How about two Thursdays from now? Thursday of next month? Thursday of next year?

Why ‘Google My Business’ Helps, But Doesn’t Fix, Local for SMBs For several years now, Google’s local portal for small businesses has undergone a series of transformations that have confused business owners and frustrated local service providers. Brands like Google Maps, Google Places, Google+ Local, and Google Local Business Center have come, gone, and commingled. Some businesses have been forced to re-claim and re-verify listings via postcard or telephone PIN code multiple times as Google iterated through feature updates and modifications, or have seen reviews and other valuable content disappear or get overwritten. In sum, local has been an unfriendly corner of the Google universe — ironically so for a company that prides itself on simplicity and ease of use, and doubly ironic given that in the same timeframe Maps has grown in status as the gold standard for local search, innovating miles in front of the competition and pouring massive resources into ensuring accuracy and usability for the consumer.

The Best Social Media Platforms for Your Business It is commonly suggested that to increase your brand presence, you need to be active on all forms of social media. While that may be true, unless your company has a dedicated social media coordinator, finding the time to maintain every platform out there can be extremely time consuming. If your company is just starting out on the Web and need to pick a few social media networks to rule over, here is our guide to choosing the best platform(s) for your business, and how to make the most out of them. 1. 16 Tips To Boost Your Content Marketing Strategy on Social Media Having a clear content marketing strategy is important. But when your content gets shared on Social Media, the key is to adapt it to the specificities of each Social channel. Formatting hacks can help your posts gain visibility, the data proves it, and we’ve got the latest and greatest stats on how to format your posts perfectly!

Why constructive journalism can help engage the audience While the belief that 'if it bleeds it leads' – that bad news sells – is still very much out there, the idea of 'solutions' or 'constructive' journalism is built on the basis that people want more from the news they consume. Constructive reporting aims to produce stories that give the audience a more comprehensive look around the issue at hand, focusing on solutions for problems rather than just the problems themselves. Cathrine Gyldensted, a journalist who teaches at Denmark's School for Media and Journalism, has been planning to set up a national centre for constructive journalism in the belief that journalism urgently needs innovation, but on content rather than platforms. According to Gyldensted, more and more people who use news media say they do not want such a negative 24/7 news cycle.

SocialMedia Marketing Checklist for Business Are you wondering how to target the right audience on social media — every time? And how to create interesting content for them and engage with them. Then wonder no more! Search Algorithms with Google Director of Research Peter Norvig Google Artificial Intelligence in Search As you will see in the transcript below, this discussion focused on the use of artificial intelligence algorithms in search. Peter outlines for us the approach used by Google on a number of interesting search problems, and how they view search problems in general. This is fascinating reading for those of you who want to get a deeper understanding of how search is evolving and the technological approaches that are driving it.

Social Media Landscape 2014 - FredCavazza.net Si vous cherchez la version française de cet article, elle est ici : Panorama des médias sociaux 2014. Like every year for the past 6 years, May is the month I publish the latest edition of my Social Media Landscape, and as it is often the case, most of services listed in this landscape are the same as last year. This year’s changes are not to be found in new comers, but in new usages and the shift of users’ attention to mobile devices. Welcome to the Social Mobile Worldwide Web When I created this landscape back in 2008, social media was a category, a sub-part of the web. Things are different nowadays since social media are everywhere: nearly all websites are linked to social accounts, and social platforms are filled with content grabbed on traditional websites.

12 Essential Elements of a Social Media Marketing Strategy Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. If you don’t, it will be obvious to your fans and target market that you are disorganized.

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