10 Questions to Ask Yourself Before Starting with Social Media Marketing One of the things I get asked very often when a conversation hits the subject of social media is : “How can we do something that will create value through social media?” Over time I have come up with the following 10 questions you should ask yourself before entering the landscape of social media. 1. Be clear on your overall objective or else it’s impossible to say if social media even is the right place to put your efforts. 2. In general online is very transparent, be clear on your target group. 3. Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. 4. Its not for free to create value within social media, and often it’s advisable to make long term plans. 5. It’s not enough having a hunch or being a social media user yourself. 6. 7. All initiatives need a sustainable plan and often, social media initiatives fall in different parts of the organisation. 8. 9. 10.
How to Manage your Creativity to Guarantee Social Media Success. Whether it’s for clients or your own firm it’s never been more important to have [tag]link worthy[/tag] content on your site; however regularly producing content requires both creativity and organisation, two skills which don’t always go hand in hand. Avoid getting stumped boom boom – via flickr As we’ve been producing more content both for our blog and website as well as our clients, I’ve found it ever more important to capture inspiration when it comes and manage your [tag]creativity[/tag] effectively. I hope by learning how I’ve managed it help you channel your inner idea factory a little more efficiently. Have a way of capturing ideas – inspiration will always come at the most awkward on times. The great idea for a the perfect piece of [tag]linkbait[/tag] will come while queuing for your lunch and the ideal example for your [tag]white paper[/tag] will spring to mind while doing the washing up. Don’t Force It – as many professional writers will attest writers block is inevitable.
A social media smorgasbord: 40 common elements for community-focused websites Social media websites try to combine two things: people and content. When these two things work in harmony a website becomes a buzzing, viral experience, where users do the hard work and feel a bond to the brand / platform. In the past few days I have started planning and wireframing a new community-focused website, to try to develop and launch a useful platform. Creating such a platform should be reasonably straightforward in this day and age, since there are so many fabulous sites out there that are already doing this well. Indeed, I found it relatively straightforward to add the kind of tools and functionality I thought a social media site should offer to users. So what are the common elements used by social media websites? After a weekend of wireframing I thought I’d share some of the things that I have built into the new website. My site will blend a curated approach with bags of user-generated content, but it needs to be more than that. Are you ready to feast? A few quick points: 1. 5.
The Number One Mistake Rookies Make on Social Media More and more people are turning to social media to spread the word about their burgeoning businesses. Although that’s a great thing, there’s a rookie mistake I see businesses make over and over again that kills their credibility and stymies their growth. It may not seem that disastrous at first blush, but I guarantee you that this approach will hurt the ability of your business to build relationships and drive sales through social media. Want to know what it is? Overpromotion. Although this might seem counter-intuitive, sending out a steady stream of discounts, deals and offers does nothing but hurt you (unless you’re Groupon). Now, I’m not going to say you should never promote your business. Why? People don’t like to be sold to. Think about it. Although we buy from people and businesses every day, we want to do it on our terms. So, how do you become someone that people want to do business with? Here are a few suggestions on how to get started: Talk like a human being. It’s your turn
50 Killer Free Social Media Icon Sets Social media is an incredibly effective tool for sharing content, boosting popularity, improving search engine optimization , and getting found on the internet. Using actionable icons that integrate with the theme of your site , content, and online activities instead of bland generic ones will help encourage readers to share your content. Finding the perfect icon set can take time, so we have decided to do some of the leg work for you. Here is a collection of 50 free social media icon sets you can use to enhance your website . 1. '+' Icon Set 2. 3. 4. 3D Icon Set 5. 3D Statuette Icon Set 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50.
Three Keys That Make Social Marketing Easy Three Keys That Make Social Marketing Easy Bragging just a little, we’ve had some solid success with a series of six-month social marketing test programs implemented for a few clients. This typically involves setting up and managing a blog presence and Twitter feed, and wrangling the content development and accompanying social media amplification. Clients have expressed real satisfaction with the results, which we’ve been able to measure in terms of increased website traffic, lower bounce rate, greater time-on-site, a jump in Twitter followers, and several other metrics. In a couple of cases, the connection to increased sales opportunity was evident in as little as two months. But there’s a catch. 1. It’s better to put up a single, substantive post once a week than to just reverberate and reference other posts every day. 2. Think of this as a microcosm of the blog philosophy. 3. We’ll be the first to say you should outsource content development and the associated social marketing.
Make The Social Connection - Huge List of Social Media Marketing Tips For Etsy Sellers Connecting your Etsy shop with Facebook and Twitter is only one piece to the social media puzzle. Learn how to grow a targeted social network that will help your shop thrive. Make The Social Connection – Huge List of Social Media Marketing Tips For Etsy Sellers Etsy has made it easier for seller to connect with their fans and followers right from their shop. Now sellers have the option to add a Facebook like and Twitter follow button right under their banner. Setting these buttons up is simple. Connecting your Etsy shop with Facebook and Twitter is only one piece to the social media puzzle. 5 Tips On How to Get the Most Out of Twitter’s Social Network Building a Social Media Empire : Remember Rome Was Not Built in a Day The Importance of a Facebook Landing Page How to Spend Less Time Marketing Your Etsy Shop With HootSuite A Simple Way to Gain More Facebook Likes and Twitter Followers at Craft Fairs Crafting Your Twitter Page – Twitter Tips from Craft Buds Handmade Marketing Log Book 8 comments
9 Essential Social Media Tips for Beginners Plunging into social media for the first time can be a bit daunting for individuals or businesses. There is a learning curve when it comes to becoming more social online, and it can take a while to learn what works and what doesn’t. Here are a few of the best Do’s and Don’ts that can save you time and help grow your social media authority more quickly. 1. Start small You’ll want to start small and try a couple services out at a time. Once you find the right ones for you or your brand, then start to narrow your focus on those. Start small, and then grow to other social networks as your confidence grows. 2. Put a widget up on your site for your social networks. Facebook has a widget generator you can use, and the Tweetmeme badge is easy to add to your site as well. 3. Start testing which social media profiles have the most impact, then drop the rest. Oftentimes you’ll see sites littered with tons of widgets and buttons. 4. Sounds like common sense, right? 5. 6. 7. 8. 9.
7 Social Media Trends for Marketers: New Research | Are you wondering what the latest social media trends are for marketers? Want to make sure you don’t miss out on the next trend in social media? Fresh from the 2014 Social Media Marketing Industry Report (which surveyed 2,800+ marketers), this article will highlight some of the newest social media trends faced by marketers. Here’s what you need to know from the latest social media research. Latest Research Reveals Social Media Trends Not surprisingly, the use of visual content (infographics and memes) is set to increase over the next year—70% of marketers plan on increasing their use of these content forms. Speaking of infographics, here’s one that illustrates some key findings from the survey: Social media marketing trends for 2014. Let’s take a deeper look at some key findings from the survey. #1: The Written Word Rules Marketers were asked to select the most important form of content for their business. Key Considerations: As a content marketer, that should make you jump for joy. inShare1,105
How to Improve Social Sharing by 97% Are your articles getting shared hundreds or thousands of times across social media channels? Isn’t it annoying to see other people getting lots of shares when your content is better?! Social sharing is a great way of driving more traffic to your business. Your website visitors share out your content and you get more visitors, but you also get more links to your site because more people know about it. Before you know it, you’re on top of Google and getting ongoing traffic for that post. Nice, eh? So, you’ll be glad to hear that there are some tricks, tools and tactics for increasing social sharing. Will it improve by 97%? 1. I read a recent report where it stated that, on average, over 28% of traffic to websites is from a mobile device. Even if your mobile traffic is just 15 or 20% at the moment, you can expect this to grow significantly. But do your social sharing icons work on a mobile device? This is an area that a lot of businesses ignore. Ensure it’s easy to share on a mobile device
How To Write Your Social Media Plan In 8 Steps Maybe it’s because you’re in marketing. Maybe it’s because you’re from the younger generation assumed to be digital natives. Or maybe it’s because you’re already experimenting with social media and your success has been noticed. For whatever reason, The Powers That Be have chosen you to write your company’s social media plan. Or perhaps they haven’t asked, but you know social media is big and getting bigger, and so you want to write a plan to persuade your management to get involved. Where do you start? Here are some ideas on the main topics you need to cover in creating an impressive, yet realistic social media plan that garners executive buy-in and a clearer path to success. 1. Start your social media plan with some startling statistics and pithy quotes about the huge shift away from traditional publishing towards social media. If you wrote this plan two years ago, you would have leaned on the endorsement of old media with quotes like this: 2. 3. 4. 5. 6. 7. 8. Social Media plan done?
Targeting Niche Social Media Sites: 7 Practical Steps for Success Most social media users tend to focus on the largest, most popular sites, like Digg, StumbleUpon, Reddit, etc. If you are using social media to market your own content, these sites are appealing because of the huge traffic potential that they present. These sites have far more users than smaller, niche social media sites, and they seem to get all of the attention. Although niche sites may not be able to offer the same traffic potential (in terms of numbers) as the major players, they should not be ignored by marketers. The smaller number of users means that it will be easier for you to achieve success and popularity with your submissions. Here are some tips for promoting your content with niche social media sites: 1. The traffic for one site may not be that significant, but if you can use several effectively it may add up to something more substantial. 2. Some social media users are hesitant to submit their own content, as some audiences, especially Digg, frown on such practices. 3. 4.
The 5 Habits for Social-Media Success While social media can be entertaining, educational and a network haven, it takes a great deal of work, flexibility and consistency to be successful on social media. If you aren't careful, you can easily burn out. So how can you juggle growing your business without running out of steam? Carefully. Here are five ways to be engaging and productive on social media (without getting overly fatigued). 1. Related: The Ethics Coach on Handling Social Media Attacks When I travel, I take advantage of any alone time that I have by taking a stroll to explore on my own. 2. I use HootSuite to schedule my tweets and Twitter is the only platform that I automate. Related: Marketing Expert: The Best Tools for Understanding Your Social-Media Accounts One way I choose to interact is tweeting insightful quotes, as they seem to capture the most engagement. 3. You don't need to photograph and share everything you eat or drink. 4. 5. Use your gut instinct to align yourself with genuine harmonious crew.
26 Social Media Marketing Hidden Treasures You Never Knew Existed As more and more marketers have championed (or begrudgingly admitted) the importance of social media as part of a well-rounded marketing strategy , lots of cool tricks and tips have been published across the interwebs to help turn social media into a traffic- and lead-generating channel. But even with all that information, there is still some stuff that can't be gleaned without just taking the time to poke around in the social networks. But when you do take the time to investigate the nooks and crannies of popular social networks ... oh man, is there some cool stuff there for marketers! Things You Might Have Missed on Twitter 140 characters, replies, mentions, and retweets. Use Advanced Search There are many complaints about the regular Twitter search, but did you know Twitter actually has an advanced search tool ? Get More Visibility for Your Tweet Replies Create Twitter Lists Save Those Searches Things You Might Have Missed on Foursquare Create Foursquare Lists Ask a Question