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Cover Letters

Cover Letters
Advertisement Ah, the dreaded cover letter. Boring to write, difficult to get right, and you’re usually preoccupied by other things (such as the portfolio and resume, which are also really important). Unfortunately, your cover letter is a company’s first exposure to you, and it determines whether your application is trashed or fast-tracked to the company’s to-hire list. The status of the cover letter is changing in the Web industry. You may be interested in the following related posts: The Old Way: Copy, Paste… Personality-Free Anyone who has ever recruited for a job has received “that letter.” No Sirs or Madams! Addressing an actual person is so important. We trash generic inquiries (i.e. form letters) automatically. I want to click delete if I see “Dear Sir/Madam” or “To whom it may concern.” The worst thing someone could do is send over a generic copy-and-pasted email in which they’ve just changed your name or company name. Bcc Is Not Your Friend We’ve all done it. Really? Be Professional

Twitter in PPT Speakers and presenters at conferences are increasingly finding their audience live tweeting during their presentation. In most cases, the presenter has no clue about what the audience is saying on Twitter. This leads to a disconnect between the true thoughts of the audience in contrast with that of the presenter. Timo Elliott of SAP Web 2.0 has developed several free Powerpoint Twitter tools. Auto Tweet Notes From PowerPoint Presentations AutoTweet is a PowerPoint Add-in that automatically tweets Notes from your presentation. From the Manage drop-down, select PowerPoint Add-ins, and click Go”¦. Next, open the presentation in PowerPoint, and go to the Add-Ins tab on the ribbon. This tool auto tweets the Notes from each slide in your presentation. Here is how the tweet appeared on Twitter with the #hashtag specified in the dialog automatically added by the tool: Remember that each time you run a slideshow of this presentation, the tool will send out tweets on your Twitter account!

Eye tracking study reveals 12 website tactics Eye tracking studies have revealed valuable information about how people read and interact with websites. One study, Eyetrack III, published a summary of their eye tracking results for news sites. While this is just one eye tracking study focused on a particular type of site, I think there are instructive nuggets here for any informational website. In no particular order, here are 12 results I found particularly interesting. 1.Headlines draw eyes before pictures. But the participants in this study looked at headlines, especially in the upper left of the page, before they looked at photos when they landed on a page. 2. This means you should front-load your headlines with the most interesting and provocative words. 3. The implication is the same as before. 4. No nonsense. 5. Be careful with this one. 6. The point may be that anything at the top of a page will be seen immediately. 7. In online writing as in most ad writing, you have to forget normal paragraph development. 8. 9. 10. 11. 12.

21st Century Classroom Emphasize meaning over price = More paid sales If you are a performing musician that sells CDs at your shows, please consider this: Terry McBride of Nettwerk told this story at a recent conference: A band he was managing (Griffin House) was doing the usual thing of selling CDs for $15. They'd mention it once or twice from the stage, and sell about $300 per night on average. He asked them to try a completely different approach: Say to the audience, “It's really important to us that you have our CD. It changes the request from a commerical pitch to an emotional connection. Terry said that the band did this for a while, and soon they were selling about $1200 per night on average, even including those people who took it for free! But the important part came next: Because every person left each show with a CD, they were more likely to remember who they saw, tell friends about it, listen to it later, and become an even bigger fan afterwards. Want to try it? So far this is just rough word-of-mouth from Terry, but it seems like it'd work.

Chapter 11 Figure 11-1. Community of inquiry. In a work on teaching presence, Anderson, Rourke, Archer, and Garrison (2001) delineated three critical roles that a teacher performs in the process of creating an effective teaching presence. The first of these roles is the design and organization of the learning experience that takes place both before the establishment of the learning community and during its operation. Second, teaching involves devising and implementing activities to encourage discourse between and among students, between the teacher and the student, and between individual students and groups of students and content resources (Anderson, 2002). Third, the teaching role goes beyond that of moderating the learning experiences when the teacher adds subject matter expertise through a variety of forms of direct instruction. top Activities in this category of teaching presence include building curriculum materials. Getting the Mix Right Assessment Frameworks 1. 2. 3. 4. Table 11-1.

Negotiation Tactics Disciplines > Negotiation > Negotiation Tactics In negotiation, there are many tactics that you may meet or use. They can be fair, foul or something in between, depending on the competitive or collaborative style of the people involved and the seriousness of the outcomes. All I've Got: Limit apparent availability. Sequential requests, Resistance to change, Defensive body language, Questioning, Fallacies

12 Mind-Blowing Statistics Every Marketer Should Know It's no secret that the marketing landscape has changed dramatically over the past few years as social and mobile technologies have gone from early-adopter novelties to mainstream essentials. Still, there are plenty of traditional marketing stalwarts out there who aren't buying all of the social media hype or can't convince their boss or marketing team to experiment in the brave new world of inbound marketing . So we've rounded up a dozen powerful stats that are sure to be eye-openers, if not total mind-changers. 1. 78% of Internet users conduct product research online. That means your website stands a good chance of being a prospect's "first impression." That also means your new business card isn't a business card—it's Google. 2. 3. 78% of business people use their mobile device to check email. 4. 40% of US smartphone owners compare prices on their mobile device while in-store, shopping for an item. 5. 200 Million Americans have registered on the FTC's "Do Not Call" list. 10. 11.

109 Ways to Make Your Business Irresistible to the Media Thanks for visiting! Claim your free e-course: "5 Things You Can Do Today To Increase Your Visibility" find media-sexy angles for your bizcreate your own media list and save hundreds of dollarspitch your story to journalists, bloggers and other influencersalways be ready for media exposurewrite your own press release with our paint-by-numbers template Elena Verlee The Passionate Publicist 50 Awesome Posts on Email Marketing Learn the ins and outs of email marketing, including building your email list, crafting the best email content, email newsletter design, and more in this list of 50 awesome posts on email marketing from 2011. Yup, there’s 50 of them, and they’re all awesome. Bloggers, small or large businesses, and Internet marketers can all learn something from this entire collection… Getting Started with Email Marketing Hit the Internet Running: 9 Email Marketing Tips to Get You Going – It’s time to understand email marketing better and this post brings you a few basic email marketing tips that are the culmination of hours of research. Email Marketing: How to Get Started in 1 Day – Email marketing seem too confusing to set up? Email Marketing Tools & Services Email Marketing Services Reviewed – Selecting an email marketing service can be daunting. Building an Email List Email Content Strategies Ethical Email Marketing Email Templates & Design General Tips for Email Marketing Email Marketing Case Studies

5 ways to make your content more shareable If you're disappointed people aren't sharing your content, you're not alone. You spend hours crafting content you think readers will love and then—crickets. There's good reason to want to fix that. Shareaholic's data—based on 200,000 websites that reach 300 million people each month—show that 32 percent of the traffic sent to our publisher websites last month was referral traffic. This is evidence of a change in content consumption behavior. It's now less about email and RSS subscriptions and more about people finding your content through social media. Even then, it's not all about the magic solution of social timing. While there isn't a strict recipe for content people love to share, there are some ways to identify what will work for your audience: 1. Before you try a new content marketing strategy, analyze what content worked best for you in the past so you can replicate success. You don't have to completely forget about your most successful posts once you write them. 2. 3. 4. 5.

What to Look for in a Marketing Automation Vendor Did you find answers to the 13 questions ahead of marketing automation? If you decided that marketing automation is for you, then you would want to evaluate vendors. The market is ripe with numerous products that offer varied features at different price points. In this post I give you a comprehensive checklist you can use to choose your marketing automation vendor. Visitor Identification Does the platform identify your website’s enterprise visitors? Email Marketing Can you create, import and segment lists? Campaign Management Can you run multi-channel marketing campaigns? Lead Nurturing Can you set up time-based and behavior-based drip campaigns? Lead Management Does it have lead capture capability? Reports Does it have a dashboard to give you an overview of all activities? CRM Integration Does the platform allow for bi-directional integration with your CRM system? Pricing Marketing automation products are mostly priced on a SaaS basis. After Sales How much customization is possible?