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Cover Letters

Cover Letters
Advertisement Ah, the dreaded cover letter. Boring to write, difficult to get right, and you’re usually preoccupied by other things (such as the portfolio and resume, which are also really important). Unfortunately, your cover letter is a company’s first exposure to you, and it determines whether your application is trashed or fast-tracked to the company’s to-hire list. The status of the cover letter is changing in the Web industry. You may be interested in the following related posts: The Old Way: Copy, Paste… Personality-Free Anyone who has ever recruited for a job has received “that letter.” No Sirs or Madams! Addressing an actual person is so important. We trash generic inquiries (i.e. form letters) automatically. I want to click delete if I see “Dear Sir/Madam” or “To whom it may concern.” The worst thing someone could do is send over a generic copy-and-pasted email in which they’ve just changed your name or company name. Bcc Is Not Your Friend We’ve all done it. Really? Be Professional Related:  CV and applications

Twitter in PPT Speakers and presenters at conferences are increasingly finding their audience live tweeting during their presentation. In most cases, the presenter has no clue about what the audience is saying on Twitter. This leads to a disconnect between the true thoughts of the audience in contrast with that of the presenter. Timo Elliott of SAP Web 2.0 has developed several free Powerpoint Twitter tools. Auto Tweet Notes From PowerPoint Presentations AutoTweet is a PowerPoint Add-in that automatically tweets Notes from your presentation. From the Manage drop-down, select PowerPoint Add-ins, and click Go”¦. Next, open the presentation in PowerPoint, and go to the Add-Ins tab on the ribbon. This tool auto tweets the Notes from each slide in your presentation. Here is how the tweet appeared on Twitter with the #hashtag specified in the dialog automatically added by the tool: Remember that each time you run a slideshow of this presentation, the tool will send out tweets on your Twitter account!

Eye tracking study reveals 12 website tactics Eye tracking studies have revealed valuable information about how people read and interact with websites. One study, Eyetrack III, published a summary of their eye tracking results for news sites. While this is just one eye tracking study focused on a particular type of site, I think there are instructive nuggets here for any informational website. In no particular order, here are 12 results I found particularly interesting. 1.Headlines draw eyes before pictures. But the participants in this study looked at headlines, especially in the upper left of the page, before they looked at photos when they landed on a page. 2. This means you should front-load your headlines with the most interesting and provocative words. 3. The implication is the same as before. 4. No nonsense. 5. Be careful with this one. 6. The point may be that anything at the top of a page will be seen immediately. 7. In online writing as in most ad writing, you have to forget normal paragraph development. 8. 9. 10. 11. 12.

How to stand out with your covering letter Your covering letter links your CV to the specific requirements of the job and the company. But rather than repeating information from your CV, grab the attention of the hiring manager by highlighting and expanding on relevant personality traits, strengths and experience. Make it personal Say why you want the job and/or why you're keen to work for the organisation. Perhaps you're a perfect match for the role, or you're impressed by the company's reputation for great products, services or innovation. If you sound genuinely enthusiastic, you stand a much better chance of wowing the hiring manager. Rather than a formulaic "I am applying for the vacancy as advertised in ..." get straight to the why with "As a sales manager with 10 years' experience, I'd love to be considered for the position of ... because ..." and explain your interest. In a recent Q&A, Scott Davidson underlines the importance of research before you start writing. Focus on the specifics of the role Keep it brief

Required Skills Technical Technical or specialised skills required for an engineering career include the study of maths and science. As with most careers these days, students need to start planning now to ensure they take the right kind of subjects which will enable them to take up engineering later at university. Following is an outline of why maths and science subjects are important. Maths Students will need to take lots of maths subjects at school if they are interested in pursuing engineering at a tertiary level such as algebra, geometry and trigonometry – they may sound or be difficult but they will open the doors to many exciting opportunities for students who take these subjects. Algebra -vital for developing problem-solving skills. Geometry – the study of the properties of and relationships between points, lines, angles, and surfaces. Trigonometry -the study of triangles and trigonometric functions like sine, cosine, and tangent. Science Biology – is the study of living organisms. Other sciences

21st Century Classroom Emphasize meaning over price = More paid sales If you are a performing musician that sells CDs at your shows, please consider this: Terry McBride of Nettwerk told this story at a recent conference: A band he was managing (Griffin House) was doing the usual thing of selling CDs for $15. They'd mention it once or twice from the stage, and sell about $300 per night on average. He asked them to try a completely different approach: Say to the audience, “It's really important to us that you have our CD. It changes the request from a commerical pitch to an emotional connection. Terry said that the band did this for a while, and soon they were selling about $1200 per night on average, even including those people who took it for free! But the important part came next: Because every person left each show with a CD, they were more likely to remember who they saw, tell friends about it, listen to it later, and become an even bigger fan afterwards. Want to try it? So far this is just rough word-of-mouth from Terry, but it seems like it'd work.

here’s an example of a great cover letter A reader recently sent me one of the best cover letters I’ve ever seen, and she nicely agreed to allow me to reprint it here in case it inspires anyone else. Note: Don’t steal this letter or even parts of it. The reason this letter works is because it’s so customized to the writer’s situation and the job she’s applying for. The idea here is inspiration, not copying! Here’s some background from the writer before we get to the letter itself: I’ve been out of work (but doing freelancing) for the last several years since my company closed. Got a call a couple of days later, and it was the guy from the ad who said, “You should know that you get the award for best cover letter ever.” There’s your background. Dear ___, As soon as I saw your posting for a ____, I knew it was the perfect position for me – and that I was the perfect solution for you. As you will see from the attached resume, I’ve worn a lot of different hats. While writing is my passion, project management is my bread and butter.

Chapter 11 Figure 11-1. Community of inquiry. In a work on teaching presence, Anderson, Rourke, Archer, and Garrison (2001) delineated three critical roles that a teacher performs in the process of creating an effective teaching presence. The first of these roles is the design and organization of the learning experience that takes place both before the establishment of the learning community and during its operation. Second, teaching involves devising and implementing activities to encourage discourse between and among students, between the teacher and the student, and between individual students and groups of students and content resources (Anderson, 2002). Third, the teaching role goes beyond that of moderating the learning experiences when the teacher adds subject matter expertise through a variety of forms of direct instruction. top Activities in this category of teaching presence include building curriculum materials. Getting the Mix Right Assessment Frameworks 1. 2. 3. 4. Table 11-1.

Negotiation Tactics Disciplines > Negotiation > Negotiation Tactics In negotiation, there are many tactics that you may meet or use. They can be fair, foul or something in between, depending on the competitive or collaborative style of the people involved and the seriousness of the outcomes. All I've Got: Limit apparent availability. Sequential requests, Resistance to change, Defensive body language, Questioning, Fallacies

Why Your Job Cover Letter Sucks (and what you can do to fix it) For the next few months I will be posting the “best of the best” Professor is in blog posts on the job market, for the benefit of all those girding their loins for the 2013-2014 market. Today’s post was originally published in 2011. I’ve now read about two thousand more job letters than I mention here. All the advice still applies. In my 15 years as a faculty member I served on approximately 11 search committees. Estimating that each search brought in an average of 200 applications (a conservative estimate for a field like Anthropology, a generous estimate for a much smaller field like East Asian Languages and Literatures), that means I have read approximately 2200 job applications. That means I’ve read 2200 job cover letters. I’ve also read the cover letters of my own students, and a passel of Ph.D. students who came to me for advice, as well as a large number of clients since opening The Professor is In (as of July 2012 let’s say 600). What’s up with that? Here’s what’s up with that. 1.

12 Mind-Blowing Statistics Every Marketer Should Know It's no secret that the marketing landscape has changed dramatically over the past few years as social and mobile technologies have gone from early-adopter novelties to mainstream essentials. Still, there are plenty of traditional marketing stalwarts out there who aren't buying all of the social media hype or can't convince their boss or marketing team to experiment in the brave new world of inbound marketing . So we've rounded up a dozen powerful stats that are sure to be eye-openers, if not total mind-changers. 1. 78% of Internet users conduct product research online. That means your website stands a good chance of being a prospect's "first impression." That also means your new business card isn't a business card—it's Google. 2. 3. 78% of business people use their mobile device to check email. 4. 40% of US smartphone owners compare prices on their mobile device while in-store, shopping for an item. 5. 200 Million Americans have registered on the FTC's "Do Not Call" list. 10. 11.