4 Myths About Apple Design, From An Ex-Apple Designer
Apple is synonymous with upper echelon design, but very little is known about the company's design process. Most of Apple's own employees aren't allowed inside Apple's fabled design studios. So we're left piecing together interviews, or outright speculating about how Apple does it and what it's really like to be a designer at the company. Enter Mark Kawano. In an interview with Co.Design, Kawano spoke frankly about his time at Apple—and especially wanted to address all the myths the industry has about the company and about its people. Myth #1 Apple Has The Best Designers "I think the biggest misconception is this belief that the reason Apple products turn out to be designed better, and have a better user experience, or are sexier, or whatever . . . is that they have the best design team in the world, or the best process in the world," Kawano says. "It's actually the engineering culture, and the way the organization is structured to appreciate and support design. Myth #2 Myth #3 Myth #4 1.
• Innovation myths
• Veille Sociale/Scientifique