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B2B Lead Generation Content Tip: Charm your Readers

B2B Lead Generation Content Tip: Charm your Readers
There’s something about blogs that could either keep us or drive us away. When that certain ‘x factor’ is missing, a reader would usually just start reading a few words then suddenly would skim over paragraphs very quickly until he decides to click on the back button just like that. What you need is to add a little ‘charm’ so your readers won't skedaddle away from your content: 1. Keep it fresh and simple For something to be fresh it doesn’t have to be 100% unheard of; in fact, that would be too ambitious, considering the multitude of business bloggers out there. 2. Obviously, you need to create content that’s relevant to your industry, or else your lead generation efforts would suffer. 3. When guest bloggers appear on your blog, they carry with them their followers and readers. 4. The problem with having too much to say is that readers would have a hard time grasping your message – assuming there is one. 5. In the B2B world, prospects don't loiter around business blogs just to gossip.

http://leadgenerationcallcentre.blogspot.com/2013/12/b2b-lead-generation-content-tip-charm.html

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