Why Content Marketing Fails [SlideShare]
The whole “if you build it, they will come” principle doesn't really apply to content marketing. If you've invested in a content marketing strategy just to see it fall flat -- or consulted businesses excited about content only to give up shortly thereafter -- you know what I mean. But you might not know why failure happens. It's not that content marketing itself is destined to fail you; it's just that there are some dangerous assumptions about what content marketing can do and how content marketing works that can end up sabotaging your success.
The Best Times to Post on Facebook, Twitter, LinkedIn & Other Social Media Sites
Social media is one of the best ways to amplify the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others. So … When’s the best time to post content to social media? Unfortunately, there's no perfect answer.
How to Use Twitter Tailored Audiences
Do you use Twitter to market your product or service? Do you want to focus your marketing to reach specific Twitter users with Twitter ads? Twitter tailored audiences let you target people based on previous engagement with your website or content. In this article you’ll discover how tailored audiences can put your Twitter ads in front of people who’ve already shown an interest in your business. Using Twitter Tailored Audiences In order for your company to take full advantage of tailored audiences, you need an Ad Partner account and a Twitter Ads account.
7 Secrets of Effective PPC: PPC Advertising Agency Secrets
– Using Pay-Per-Click (and a PPC advertising agency) can be a smart Inbound Marketing Strategy…but only if you’re smart about how you proceed. We often see enthusiastic untrained internet marketers make serious mistakes that a good PPC Advertising Agency would never make. However, you don’t have to be an Inbound Marketing Expert to know how to put together a solid PPC strategy. The 7 Secrets of Effective PPC 1-Keywords are the Key
5 Ways to Connect With Your Fans Using Visual Content
Do you give your customers the best information in the simplest way possible? Are you connecting with your fans through visual content? Pictures and video can inspire and amaze your audience in a way text just can’t. In this article you’ll find five ways you can use images and video to connect with and add value for your audience. Your Audience Craves Visual Content Our brains love images.
Link Building 101: How to Conduct a Backlink Analysis
Every day, individuals who are new to SEO need to learn the basics of link building and important concepts and strategies within a campaign. This link building 101 post will continue the education of new link builders, this time on the topic of how to perform a backlink analysis Being able to perform a thorough backlink analysis is a fundamental element to any link building campaign. What's more, running backlink analyses can help develop your fundamental knowledge of links, link building strategies, and link quality. What are the elements of a thorough backlinks analysis: Total number of linksNumber of unique domainsLinking domains vs total linksAnchor text usage and variance – branded, keyword rich, etc.Fresh/incoming linksPage performanceLink quality*
6 Tips to Improve Your Facebook Page
Do you want a highly effective Facebook page? Do you know which elements make up a good Facebook page? While there are an unlimited number of strategic factors that can contribute to the success of a Facebook page, many share common elements. In this article you’ll discover the six elements of successful Facebook pages and how you can improve your Facebook page. #1: Add a Clear Cover Photo When Facebook users land on your page, you want them to figure out who you are and what you do in about 3 seconds.
5 Great Online Tools for Creating Infographics
Professional infographic designers rely primarily on a core vector graphics software program to create their infographics designs. The main advantage is that all the icons, charts, images, illustrations, and data visualizations are treated as separate objects that can be easily moved, resized, overlapped, and rotated. No matter where you create the individual design elements, the final infographic design is usually put together in a vector graphics program.
2014 Social Media Marketing Industry Report
Do you wonder how your peers are using social media? Wondering if you should focus on Instagram or podcasting, or put more effort into blogging? In our sixth annual social media study, more than 2800 marketers reveal where they focus their social media activities, which social tactics are most effective and how content plays a role into their social media marketing. Watch this video overview:
