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The Most Entertaining Guide to Landing Page Optimization You'll Ever Read

The Most Entertaining Guide to Landing Page Optimization You'll Ever Read
The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Landing pages rule. Blah. Homepages suck. All of those statements are true. If you want to be a non-lame marketer, it's really easy. Be warned, however, that I may descend into telling bad jokes in the absence of witty metaphor and charming anecdotal rhetoric. The experienced adult readers amongst you might remember that "Shit. But first. The start of the best part of your day begins now with this table of contents: First I'll give you the only rationale you'll ever need to explain why landing pages are to marketers, what Immodium is to an astronaut with diarrhea. Challenge laid down. Chapter 1: Why landing pages rule, and why you should never send campaign traffic to your homepage If I've got your attention thus far, it's probably because you can't bear to tear your eyes away from my enchanting prose. The only important word in that sentence is ATTENTION. Related:  SEO UpdateLanding page (page marketing)

Escape Google With These 12 Search Engine Alternatives As concerns over the de facto monopoly status of Google continue to grow, I'm reminded of the great philosopher Herman Cain and his infamous line "blame yourself". As long as "Google" is a generic phrase for Internet search, their dominant position is assured. That said, you can do something about it. There are plenty of Google alternatives and many of these players offer a better search experience, depending on your needs. Step 1: Bing If you're a digital marketer using advanced search operators, then use Bing for these queries. LinkFromDomain: There are any number of tools that can give you inbound link data. Feed: Finds RSS or Atom feeds pertaining to the term you specify. Contains: Returns search results that have links to the file types that you specify. Near: Useful for spotting patterns. Step 2: Blekko If you hate spam and love slashtags, then use Blekko. Step 3: Boardreader If you're looking for a simple way to search forums and boards, then Boardreader is for you. Step 4: BuzzSumo 11.

How to Create a Powerful Landing Page in Under an Hour The vast majority of business owners, service providers and organization managers are highly aware of the importance of having an online presence. Setting up a personalized website and running a Facebook page are now an integral part of any business’ marketing strategy. However, not many companies and organizations make full use of the various opportunities the web has to offer. Creating a website is a crucial step for establishing a great online presence, but you could be getting more traction with additional online opportunities. What Are Landing Pages Good For? Landing pages look just like any other website but they operate a bit differently. What does this actually mean? In terms of content, the landing page has one simple message to convey. The ultimate goal of a landing page is to make viewers click. How Do Landing Pages Actually Work? In order for the landing page to actually fulfill its purpose, you need to drive traffic into it. Creating a Landing Page with Wix

Better Product Pages: Turn Visitors Into Customers Advertisement The way you present your product or service is essential to its success — or at least it could be if you know how to do it right. On the Web, like anywhere else, the first impression you make on people is crucial. When selling a product, you want that first impression to be as positive and remarkable as possible. Once people visit your website, make sure to attract their attention. A smart product presentation does all of that. Attract Attention Before convincing anyone of the quality of your product, you need to make sure it gets noticed. Stand Out From the Crowd Countless companies and people freelance in the creative sectors, and all of them offer some kind of information about their services and prior work. 2(Image: Chris Bower43) Web designer Chris Bower43 has found a unique and appealing way to demonstrate his expertise. Surprise Your Visitors Another great way to attract attention is by surprising visitors. 5(Image: Nike76) People Love Humor 8(Image: Evian109) Quality

Five persuasive web design techniques to increase conversions People trust what they see far more than what they hear. The human brain processes visuals 50 times faster than text. It’s much easier to persuade someone into action through visual stimulus than by merely talking to them or providing a text document. The same goes for your ecommerce site. At Searchlove yesterday, Conversion XL’s public face and conversion optimisation expert Peep Laja delivered his ideas on what your site should be doing to attract consumers, drawing from the latest research on neuro web design. Before you hope to persuade an audience, you need to know what’s going on in their brain first. Malcolm Gladwell stated that Truly successful decision-making relies on a balance between deliberate and instinctive thinking. However with so many options bombarding the casual internet user, it’s important to appeal to their most instinctive level. Here are five tips to keep in mind for persuasive web design: One: Clarity above all The brain is a questioning organ. Two: Visual appeal

How Ditching Traditional Link Building Got Us More Traffic Google and the Webspam team are on a frenzy to bash any kind of scalable link building tactics that emerged post-Penguin 2.0. Guest posting has been hit, and MyBlogGuest was publicly penalized. Tons of link networks have been deindexed, and the link building circles are in danger once again. One thing that many folks using “scalable” link tactics don’t realize is that this war is a war they cannot win in the long run. What’s getting clearer as updates go, is that brands people love always win. I know because I used to be one of these sneaky guys before Penguin 1.0. So what do you do when you can’t beat them? This is how we started building authority sites and sites that people love and promote. Coming around to white hat You don’t believe the white hat fluff you read all around? Yep, that’s right; 8,000 hits/day, all organic in under a year in a competitive niche You’re doing it wrong But it’s not your fault. That’s right. Now that’s not to say the site does not have links. How we did it 1.

How Many Landing Pages Do I Need on My Website? Do you have a landing page on your website? Of course you do.Landing pages increase conversions, generating leads and sales for your business.But do you need more landing pages?Studies have shown that business websites with 10-15 landing pages tend to increase conversions by 55% over business websites with less than 10 landing pages. And those with more than 40 landing pages increase conversions by over 500%.Do you have the right number for your website?

Ce n’est pas la taille qui compte… Pourquoi un gros logo peut nuire à votre brand! Par Olivier Lambert, dans Design , publié le 2014-01-11 Je ne design pas toujours des sites web, mais quand je le fais, le client me demande toujours de grossir le logo. Ça peut paraître idiot, mais c’est vrai. Dans ce billet, j’explique pourquoi les gros logos représentent l’incarnation pure du mal, et j’élabore un peu sur les meilleurs de branding pour un site web. Si vous connaissez un designer, un entrepreneur ou un chargé de projet/compte, envoyez-lui cet article! Pourquoi mettre le logo plus gros? Tout d’abord, pourquoi est-ce que les gens veulent tous avoir un IMMENSE logo sur leur site web (pas juste sur leur site web mais littéralement partout)? Simplement parce que c’est important à leurs yeux. Bref, logique de demander de le mettre plus gros. Le problème avec les gros logos. Bigger aint always better. Voici 2 exemples de logo qui « pop »! Dois-je en dire plus? Mes exemples sont *un peu* farfelus, mais ils expriment clairement pourquoi ce n’est pas la taille qui compte. ;) Conclusion

Booking.com: the most persuasive selling page in the world? In my last article, I asked whether Booking.com is the most persuasive website in the world. Now I want to provide more insights on how it is delivering content on a crucial page in the browsing journey: the hotel detail page. If you’d like to read more about the persuasive techniques used on the search results page, take a look at my article titled Booking.com improving conversion with best practice persuasive design. Big, bold, inviting image Visit any one of the hotel detail pages on Booking.com and straight away you are hit with a big, bold image of the hotel. I need to hold my hands up and say that I don’t know how well each hotel is being portrayed as there are far too many to look at and, based on a presentation I had the pleasure of witnessing at the annual company conference back in 2010, there will be some absolutely shockers hidden in the depth of the website. But I digress. Tips Test out the impact on conversion of different types of images on your key landing page.

Troubleshooting Local Ranking Failures: A Beginner's Guide The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The fallout from lost Google local rankings can be drastic, from silent phones in the office to a loss of pride in a company's standing in the community. Don't panic: Be proactive and take the steps outlined in this guide to begin troubleshooting the cause of your ranking failure. Check for mass issues The first thing to discover is whether the issue being experienced is part of a major change or bug in Google's system. Start by going to the Google and Your Business Forum. Other good places to check for news of mass issues are: Linda Buquet's Local Search Forum Mike Blumenthal's Blog 51 Blocks' Google Local Weather Report Moz Q&A Forum Rule out obvious violations One of the quickest ways to incur a penalty or ranking issues is to violate one of Google's clearly stated quality guidelines. Breaking even one of Google's rules can cost you your rankings. 1. 2.

Should I have two websites or one for SEO reasons? I met a criminal defense attorney while camping at San Elijo State Beach who asked me whether or not it is better to have a few smaller websites rather than one for search engine optimization reasons. I am often asked this question so I thought I would blog about it. The general premise to be that the more websites you have the more success you might have in the search engines. In other words, you might be found in either more places or take two (or more) spots in the top 10 results of a particular keyword. My knee-jerk reaction is that it is better to have one website and promote the heck out of it instead. From a purely technical/logistical/cost perspective the reason I say to have one website is because I find most customers have enough trouble simply building and maintaining their website and two or more becomes a heap more trouble. The primary goal of an search engine (especially Google) is to hands-down have the best search results for a given query.

4 trucs faciles pour créer une page d'accueil ridiculement efficace! Par Olivier Lambert, dans Marketing , publié le 2013-06-08 Les designers web ne savent pas nécessairement faire de bons sites web. Ils font de beaux sites web. C’est leur boulot après tout — le design. Mais c’est quoi au juste du « design »? Steves Jobs nous a donné une belle définition quand il a dit « le design n’est pas seulement de quoi ça a l’air et comment ça « feel », le design c’est comment ça FONCTIONNE ». Les designers font souvent l’erreur de mettre le design en travers du design. Qu’est-ce qu’un « bon » site web? Un bon site web, c’est un site qui convertit efficacement les visiteurs, tout en respectant la culture et l’identité de l’entreprise. Un bon site web sert à quelque chose. Un bon site web possède des métriques de succès qui ont du sens. Alors, vous voulez savoir comment faire un BON site? Comment faire un bon titre. Le titre est la composante la plus importante de la page la plus importante d’un site web. L’approche de Dane Maxwell. Be clear not clever. À retenir?

Is Booking.com the most persuasive website in the world? One of the most important areas to invest time into is developing the persuasive layer of your online experience and deliver more reasons for your visitors to do what you want them to do. In fact, I see persuasion as being one of the next big battlegrounds online. As more websites are upping their game around the fundamentals of good user experience and usability principles they’re looking for the next area of growth and to gain competitive advantage. One brand I’ve paid particular attention to since 2009 has been Booking.com. I previously wrote a piece back in October 2011 about the wide range of persuasive techniques used on its search results page. Since then Booking.com has continually evolved and refined its online experience, adding in new features, functionality and in particular using even more persuasive techniques. Homepage Social proof demonstrating most recent bookings Tip Clarity of what you are here to do Clarity of the proposition under the primary search title Search results

8 Reasons Your Reconsideration Request Will Fail Removing a manual unnatural links penalty can be extremely difficult. If you've gone through the process then you're likely familiar with the mixture of excitement and fear that comes with seeing "All Messages (1)" in Google Webmaster Tools after filing for reconsideration. Will you see "Manual Spam Action Revoked"? Or will it be the dreaded, "Links to your site violate Google's quality guidelines"? Getting the latter message means that your reconsideration request has not been successful and that more work needs to be done in order to lift your penalty. Unfortunately, Google doesn't give much direction when it comes to understanding why a reconsideration request was denied. One thing I do on a regular basis is review the reconsideration requests for businesses that haven't been able to lift their penalty. 1. This is, by far, the most common reason for a reconsideration to fail. Site owners in forums often proclaim things like, "I removed 3,000 links and Google still failed me!" 2. 3.

Take the #CCPhotoADay Instagram Challenge! Visual content is one of the easiest and most effective ways to connect with your audience online. Whether you’re showing off a new product or taking people behind-the-scenes of your business, images can help you connect with your audience and show them what makes your business unique. Best of all, sharing photos and videos has never been easier. If you’re on Instagram, hopefully you’ve already seen how effective it can be in showcasing your business and connecting with customers. To help you get started, we created our 30 day Instagram challenge! How it works: We brainstormed a list of 30 ideas for a month’s worth of inspiration. Make sure to use include the hashtag #CCPhotoADay in your caption as well — you can search this hashtag to see what other businesses that are taking the challenge are up to. After completing the challenge, you’ll have a great bank of content and valuable insight into what content your fans and followers are most interested in. Looking for inspiration?

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