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The Most Entertaining Guide to Landing Page Optimization You'll Ever Read

The Most Entertaining Guide to Landing Page Optimization You'll Ever Read
The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Landing pages rule. Blah. Homepages suck. All of those statements are true. If you want to be a non-lame marketer, it's really easy. Be warned, however, that I may descend into telling bad jokes in the absence of witty metaphor and charming anecdotal rhetoric. The experienced adult readers amongst you might remember that "Shit. But first. The start of the best part of your day begins now with this table of contents: First I'll give you the only rationale you'll ever need to explain why landing pages are to marketers, what Immodium is to an astronaut with diarrhea. Challenge laid down. Chapter 1: Why landing pages rule, and why you should never send campaign traffic to your homepage If I've got your attention thus far, it's probably because you can't bear to tear your eyes away from my enchanting prose. The only important word in that sentence is ATTENTION. Related:  SEO UpdateLanding page (page marketing)

Escape Google With These 12 Search Engine Alternatives As concerns over the de facto monopoly status of Google continue to grow, I'm reminded of the great philosopher Herman Cain and his infamous line "blame yourself". As long as "Google" is a generic phrase for Internet search, their dominant position is assured. That said, you can do something about it. There are plenty of Google alternatives and many of these players offer a better search experience, depending on your needs. Step 1: Bing If you're a digital marketer using advanced search operators, then use Bing for these queries. LinkFromDomain: There are any number of tools that can give you inbound link data. Feed: Finds RSS or Atom feeds pertaining to the term you specify. Contains: Returns search results that have links to the file types that you specify. Near: Useful for spotting patterns. Step 2: Blekko If you hate spam and love slashtags, then use Blekko. Step 3: Boardreader If you're looking for a simple way to search forums and boards, then Boardreader is for you. Step 4: BuzzSumo 11.

Shortcat - Keyboard productivity app for Mac OS X Better Product Pages: Turn Visitors Into Customers Advertisement The way you present your product or service is essential to its success — or at least it could be if you know how to do it right. On the Web, like anywhere else, the first impression you make on people is crucial. When selling a product, you want that first impression to be as positive and remarkable as possible. Once people visit your website, make sure to attract their attention. A smart product presentation does all of that. Attract Attention Before convincing anyone of the quality of your product, you need to make sure it gets noticed. Stand Out From the Crowd Countless companies and people freelance in the creative sectors, and all of them offer some kind of information about their services and prior work. 2(Image: Chris Bower43) Web designer Chris Bower43 has found a unique and appealing way to demonstrate his expertise. Surprise Your Visitors Another great way to attract attention is by surprising visitors. 5(Image: Nike76) People Love Humor 8(Image: Evian109) Quality

How Ditching Traditional Link Building Got Us More Traffic Google and the Webspam team are on a frenzy to bash any kind of scalable link building tactics that emerged post-Penguin 2.0. Guest posting has been hit, and MyBlogGuest was publicly penalized. Tons of link networks have been deindexed, and the link building circles are in danger once again. One thing that many folks using “scalable” link tactics don’t realize is that this war is a war they cannot win in the long run. What’s getting clearer as updates go, is that brands people love always win. I know because I used to be one of these sneaky guys before Penguin 1.0. So what do you do when you can’t beat them? This is how we started building authority sites and sites that people love and promote. Coming around to white hat You don’t believe the white hat fluff you read all around? Yep, that’s right; 8,000 hits/day, all organic in under a year in a competitive niche You’re doing it wrong But it’s not your fault. That’s right. Now that’s not to say the site does not have links. How we did it 1.

Eight Terminal Utilities Every OS X Command Line User Should Know · The OS X Terminal opens up a world of powerful UNIX utilities and scripts. If you’re migrating from Linux, you’ll find many familiar commands work the way you expect. But power users often aren’t aware that OS X comes with a number of its own text-based utilities not found on any other operating system. Learning about these Mac-only programs can make you more productive on the command line and help you bridge the gap between UNIX and your Mac. Update: Thanks to reader feedback, I’ve written about a few more commands in a follow-up post: (And eight hundred more). 1. open open opens files, directories and applications. $ open /Applications/ …will launch Safari as if you had double-clicked its icon in the Finder. If you point open at a file instead, it will try to load the file with its associated GUI application. open screenshot.png on an image will open that image in Preview. Running open on a directory will take you straight to that directory in a Finder window. $ ls ~ | pbcopy

Ce n’est pas la taille qui compte… Pourquoi un gros logo peut nuire à votre brand! Par Olivier Lambert, dans Design , publié le 2014-01-11 Je ne design pas toujours des sites web, mais quand je le fais, le client me demande toujours de grossir le logo. Ça peut paraître idiot, mais c’est vrai. Dans ce billet, j’explique pourquoi les gros logos représentent l’incarnation pure du mal, et j’élabore un peu sur les meilleurs de branding pour un site web. Si vous connaissez un designer, un entrepreneur ou un chargé de projet/compte, envoyez-lui cet article! Pourquoi mettre le logo plus gros? Tout d’abord, pourquoi est-ce que les gens veulent tous avoir un IMMENSE logo sur leur site web (pas juste sur leur site web mais littéralement partout)? Simplement parce que c’est important à leurs yeux. Bref, logique de demander de le mettre plus gros. Le problème avec les gros logos. Bigger aint always better. Voici 2 exemples de logo qui « pop »! Dois-je en dire plus? Mes exemples sont *un peu* farfelus, mais ils expriment clairement pourquoi ce n’est pas la taille qui compte. ;) Conclusion

Troubleshooting Local Ranking Failures: A Beginner's Guide The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The fallout from lost Google local rankings can be drastic, from silent phones in the office to a loss of pride in a company's standing in the community. Don't panic: Be proactive and take the steps outlined in this guide to begin troubleshooting the cause of your ranking failure. Check for mass issues The first thing to discover is whether the issue being experienced is part of a major change or bug in Google's system. Start by going to the Google and Your Business Forum. Other good places to check for news of mass issues are: Linda Buquet's Local Search Forum Mike Blumenthal's Blog 51 Blocks' Google Local Weather Report Moz Q&A Forum Rule out obvious violations One of the quickest ways to incur a penalty or ranking issues is to violate one of Google's clearly stated quality guidelines. Breaking even one of Google's rules can cost you your rankings. 1. 2.

Screenmailer for Mac - Screen Recording and Screencasting made easy 4 trucs faciles pour créer une page d'accueil ridiculement efficace! Par Olivier Lambert, dans Marketing , publié le 2013-06-08 Les designers web ne savent pas nécessairement faire de bons sites web. Ils font de beaux sites web. C’est leur boulot après tout — le design. Mais c’est quoi au juste du « design »? Steves Jobs nous a donné une belle définition quand il a dit « le design n’est pas seulement de quoi ça a l’air et comment ça « feel », le design c’est comment ça FONCTIONNE ». Les designers font souvent l’erreur de mettre le design en travers du design. Qu’est-ce qu’un « bon » site web? Un bon site web, c’est un site qui convertit efficacement les visiteurs, tout en respectant la culture et l’identité de l’entreprise. Un bon site web sert à quelque chose. Un bon site web possède des métriques de succès qui ont du sens. Alors, vous voulez savoir comment faire un BON site? Comment faire un bon titre. Le titre est la composante la plus importante de la page la plus importante d’un site web. L’approche de Dane Maxwell. Be clear not clever. À retenir?

8 Reasons Your Reconsideration Request Will Fail Removing a manual unnatural links penalty can be extremely difficult. If you've gone through the process then you're likely familiar with the mixture of excitement and fear that comes with seeing "All Messages (1)" in Google Webmaster Tools after filing for reconsideration. Will you see "Manual Spam Action Revoked"? Or will it be the dreaded, "Links to your site violate Google's quality guidelines"? Getting the latter message means that your reconsideration request has not been successful and that more work needs to be done in order to lift your penalty. Unfortunately, Google doesn't give much direction when it comes to understanding why a reconsideration request was denied. One thing I do on a regular basis is review the reconsideration requests for businesses that haven't been able to lift their penalty. 1. This is, by far, the most common reason for a reconsideration to fail. Site owners in forums often proclaim things like, "I removed 3,000 links and Google still failed me!" 2. 3.

The little things I learned in the valley – May 2014 edition | gigpeppers 5 May 2014 My yearly travel to the tech industry’s cradle teaches and helps me more than any other education. This year was no different. People are using Pinterest to search. Les 7 secrets des pages de vente efficaces Lorsque vous vendez des produits à partir d’internet, peu importe que votre business soit en ligne ou non, il est important d’apprendre comment créer des pages de vente fortement convaincantes qui attirent l’attention du lecteur et l’obligent presque à cliquer pour acheter. Voici quelques points à considérer absolument pour augmenter le potentiel de vos pages de vente : 1) Un titre principal convaincant et Une déclaration liminaire pour attirer l’attention Un titre puissant non seulement attirera l’attention du lecteur, mais attirera l’attention du bon lecteur si vous avez bien réfléchi à votre marché en amont. Vous voulez un titre qui soit une manière de sélectionner votre public cible donc n’hésitez pas à passer beaucoup de temps à sa conception. 2) Une histoire captivante pour vos pages de vente – On appelle cela « storytelling » et c’est très à la mode…même si cette technique existe depuis toujours. Pourquoi vous devez raconter une histoire dans vos pages de vente Un Page de Vente:

Sitemaps & SEO: An Introductory Guide Way back in the "good old days" of SEO, many "SEO firms" made a pretty good living "submitting your website to thousands of search engines." While that has never been a sound tactic/method of achieving SEO nirvana, today's SEO provides us with opportunities to ensure that we get our content – in all shapes, sizes, and forms – indexed in the search engines, to the best of our ability. When it comes to the crawling phase of SEO and bot visibility, we often first check what we hold from search engines via robots.txt and meta robots tag usage. But equally important is the content/URLs that we feed search engines. Long ago, the best practice was to create an HTML sitemap of at least all your higher-level pages and link this HTML sitemap from the footer of all site pages. Then along came XML sitemaps. Let's walk through the initial first steps of how to create sitemaps for varied content types. How to Build a Standard XML Sitemap Below is an anatomy of a standard XML sitemap URL entry. Conclusion

How to be a sane programmer | Business Insider published an article today called The Stress of Being a Computer Programmer is Literally Driving Many of them Crazy. It covers the typical culprits: Imposter Syndrome, long work hours, burnout, etc., and points out that while job stress has been traditionally laid at the feet of bad management, it is increasingly coming from within the programmer community itself, as a kind of culturally imposed litmus test for determining the dedication level of any particular programmer. In other words: if you aren’t slinging code in your spare time, you just aren’t going to cut it. Coupling this pressure with the speed at which new technologies, libraries, languages, platforms, frameworks, SDKs and text editors are released is like dousing a bonfire with jet fuel. But here’s the rub. Programming, like writing, painting, and music, is chiefly a creative endeavor not a technical one. The point is that investing in your own mind for its own sake will make you a better programmer.