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The Most Entertaining Guide to Landing Page Optimization You'll Ever Read

The Most Entertaining Guide to Landing Page Optimization You'll Ever Read
The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Landing pages rule. Blah. Homepages suck. Blah. Do some A/B testing. All of those statements are true. If you want to be a non-lame marketer, it's really easy. Be warned, however, that I may descend into telling bad jokes in the absence of witty metaphor and charming anecdotal rhetoric. The experienced adult readers amongst you might remember that "Shit. But first. The start of the best part of your day begins now with this table of contents: First I'll give you the only rationale you'll ever need to explain why landing pages are to marketers, what Immodium is to an astronaut with diarrhea. Challenge laid down. Chapter 1: Why landing pages rule, and why you should never send campaign traffic to your homepage If I've got your attention thus far, it's probably because you can't bear to tear your eyes away from my enchanting prose. Got your attention, right?

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Escape Google With These 12 Search Engine Alternatives As concerns over the de facto monopoly status of Google continue to grow, I'm reminded of the great philosopher Herman Cain and his infamous line "blame yourself". As long as "Google" is a generic phrase for Internet search, their dominant position is assured. That said, you can do something about it. There are plenty of Google alternatives and many of these players offer a better search experience, depending on your needs. Here are 12 alternatives to escape your reliance on Google for all things search. Better Product Pages: Turn Visitors Into Customers Advertisement The way you present your product or service is essential to its success — or at least it could be if you know how to do it right. On the Web, like anywhere else, the first impression you make on people is crucial. When selling a product, you want that first impression to be as positive and remarkable as possible. Once people visit your website, make sure to attract their attention. If you have managed to draw them in, you will need to introduce the product within a few seconds.

Eight Terminal Utilities Every OS X Command Line User Should Know · The OS X Terminal opens up a world of powerful UNIX utilities and scripts. If you’re migrating from Linux, you’ll find many familiar commands work the way you expect. But power users often aren’t aware that OS X comes with a number of its own text-based utilities not found on any other operating system. Learning about these Mac-only programs can make you more productive on the command line and help you bridge the gap between UNIX and your Mac. Update: Thanks to reader feedback, I’ve written about a few more commands in a follow-up post: (And eight hundred more). 1. open What Is Tag Management? On October 1st, Google announced Google Tag Manager, a free tool for managing marketing and tracking tags on your site. I've sensed a lot of confusion around its launch, so I'd like to discuss what tag management is and why it's so powerful. There are a number of companies that have been providing tag management software as a paid service for years (I'm sure they're wild about Google making it free).

How Ditching Traditional Link Building Got Us More Traffic Google and the Webspam team are on a frenzy to bash any kind of scalable link building tactics that emerged post-Penguin 2.0. Guest posting has been hit, and MyBlogGuest was publicly penalized. Tons of link networks have been deindexed, and the link building circles are in danger once again. One thing that many folks using “scalable” link tactics don’t realize is that this war is a war they cannot win in the long run. There are certainly plenty of tactics working today.

The little things I learned in the valley – May 2014 edition 5 May 2014 My yearly travel to the tech industry’s cradle teaches and helps me more than any other education. This year was no different. Here are the learnings: Podcasts - PharmaVOICE : PharmaVOICE Thought Leader: Heather Gartman, Managing Director, inVentiv Health Public Relations Group Washington, D.C. operations June 1, 2015 In this episode, Ms. Gartman discusses the findings from their recent research on Patient Advocacy Groups and their relationship with pharmaceutical companies. There is also a related white paper on this topic, now availablTe for download.

Troubleshooting Local Ranking Failures: A Beginner's Guide The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The fallout from lost Google local rankings can be drastic, from silent phones in the office to a loss of pride in a company's standing in the community. Don't panic: Be proactive and take the steps outlined in this guide to begin troubleshooting the cause of your ranking failure. This article is intended for both local business owners and new Local SEOs who will benefit from having a set of procedures to follow should local rankings go south.

How to be a sane programmer Business Insider published an article today called The Stress of Being a Computer Programmer is Literally Driving Many of them Crazy. It covers the typical culprits: Imposter Syndrome, long work hours, burnout, etc., and points out that while job stress has been traditionally laid at the feet of bad management, it is increasingly coming from within the programmer community itself, as a kind of culturally imposed litmus test for determining the dedication level of any particular programmer. In other words: if you aren’t slinging code in your spare time, you just aren’t going to cut it.

The Duct Tape Marketing Podcast Podcast: Play in new window | Download Marketing Podcast with Kate Kendall Running a thriving business, with or without employees has become so much easier today. You have at your fingertips, through the use of marketplaces and technology, access to the greatest talent available in the world. You can hire that talent virtually or rent that talent by the hour to get that very specific request filled.

8 Reasons Your Reconsideration Request Will Fail Removing a manual unnatural links penalty can be extremely difficult. If you've gone through the process then you're likely familiar with the mixture of excitement and fear that comes with seeing "All Messages (1)" in Google Webmaster Tools after filing for reconsideration. Will you see "Manual Spam Action Revoked"? The B2B Referral Sales System - The Magical Outbound Growth Engine Most Startups Never Use! Want more, higher quality customers with a lot less effort than it takes to do cold outbound sales or inbound marketing? Use this simple referral sales system to grow your business starting today. Every week I talk to startups who want to get more leads and are considering starting or expanding existing outbound sales efforts.

YouTube discontinues branding intros - Fullscreen Creators! It was only last year that YouTube debuted branding intros—a new feature that allowed you to tack on three-second intros at the beginning of your videos. Many creators have used these intros to brand their videos, remind their viewers to like and subscribe, and announce new projects they’re launching. However, YouTube has recently posted an alert saying that they’re discontinuing the branding intros feature at the end of March.

Sitemaps & SEO: An Introductory Guide Way back in the "good old days" of SEO, many "SEO firms" made a pretty good living "submitting your website to thousands of search engines." While that has never been a sound tactic/method of achieving SEO nirvana, today's SEO provides us with opportunities to ensure that we get our content – in all shapes, sizes, and forms – indexed in the search engines, to the best of our ability. When it comes to the crawling phase of SEO and bot visibility, we often first check what we hold from search engines via robots.txt and meta robots tag usage. But equally important is the content/URLs that we feed search engines. Long ago, the best practice was to create an HTML sitemap of at least all your higher-level pages and link this HTML sitemap from the footer of all site pages. This allowed search engines the ability to have a buffet of site URLs from any one page on your site.