The Most Entertaining Guide to Landing Page Optimization You'll Ever Read
The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Landing pages rule. Blah. Homepages suck. Blah. Do some A/B testing. All of those statements are true. If you want to be a non-lame marketer, it's really easy. Be warned, however, that I may descend into telling bad jokes in the absence of witty metaphor and charming anecdotal rhetoric. The experienced adult readers amongst you might remember that "Shit. But first. The start of the best part of your day begins now with this table of contents: First I'll give you the only rationale you'll ever need to explain why landing pages are to marketers, what Immodium is to an astronaut with diarrhea. Challenge laid down. Chapter 1: Why landing pages rule, and why you should never send campaign traffic to your homepage If I've got your attention thus far, it's probably because you can't bear to tear your eyes away from my enchanting prose. Got your attention, right?
Related: SEO Update
• Landing page (page marketing)