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Who are your B2B Buyers and why do you need to know them well?

Who are your B2B Buyers and why do you need to know them well?
You’ve been doing business with a lot of people for quite some time now, but have you ever wondered who exactly these people are? Can you find a common link among those who have been making commitments to your business? Can you describe in detail what kind of people they are and how they go about in their decision-making and purchasing processes? If not, then your sales and marketing success may not last long. When talking about lead generation, continually understanding your target market – particularly those who are interested – is the key to maintaining a long, fruitful business. Here are some of the things you need to do in order to know (and keep knowing) your B2B buyers: First, know where to find them (or where they find you) Looking at your data for the last few years, surely there would be a pattern in terms of how you and your prospects “meet” for the first time. Describe your B2B buyers – and categorize them into personas Analysis of interactions Now it’s time to know them deeper.

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