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What Will Social Media Marketing Be Like in 2014?

What Will Social Media Marketing Be Like in 2014?
Looking back in 2013, you would notice that most of the success stories in small or large scale businesses have a little bit of the ‘social media element’ in it. Although its marketing and sales capabilities have really never been officially stamped with approval or accuracy, nobody questions the power of social media in the business world. Viral videos on YouTube, stories on Facebook, contests on Instagram and polls on Twitter – these are the pillars of social media marketing in the past 3-5 years. But what’s in store for the coming 2014? Rick Mulready, an LA-based social media blogger, consultant, speaker and host of the Inside Social Media podcast, shared his bold predictions in his post in Entrepreneur.com. Here is how he foresees the coming year in social media: 1. 2. 3. 4. 5.

http://www.callbox.com.sg/social-marketing/what-will-social-media-marketing-be-like-in-2014/

Related:  Content Marketing, Event Marketing and Social Media Marketing

SEO and Social Media Marketing: A Winning Combo for SMBs? From a logical standpoint, it’s difficult to see SEO and social media marketing in the same boat. Search marketing is more inclined towards keywords and algorithm, while social is, well, social. But apparently, these two can be integrated to make the most out of content creation, distribution and discovery, particularly for small to midsized businesses (SMBs) that aspire to increase their online presence. According to an Ascend2 report: The most effective SEO tactics for top performers are creating original content (55% vs. 33%), updating website content (43% vs. 42%) and keyword management (42% vs. 29%).The most difficult SEO tactics for those with inferior strategies are external link building (40%), creating original content (40%), keyword management (35%) and social media integration (34%).The most useful metrics for tracking and analyzing SEO performance, across the board, are conversion rate, website visitor traffic and trends, engagement, and search rankings by keyword.

Building an Engaged Social Media Community to Boost Lead Generation Some business marketers opt to buy their audience instead of growing them from the ground up. While both methods have relatively similar results in terms of numbers, the latter is more inclined towards engagement – that is, growing a community that genuinely supports your brand image not because they have to but because they want to. It’s more rewarding to see people respond to and share your content, and in turn increasing your odds at generating high-quality leads. To achieve this, you should know where to get your “seeds” and plant them in the right places: Start with familiar people The good thing about today’s social media is that it gives you the functionality to search for people you know by connecting your address book or other social networking platforms.

Let Your Instincts Help In Generating Sales Leads In Singapore When it comes to generating sales leads in Singapore, we are often interested in the numbers, the statistics, of your business prospects. You want to be successful in your B2B lead generation campaign, so you need the facts clear, no doubts or misgivings. However, even the smartest or the most accurate data may not be a good measure for profits. Sometimes, the best business solutions come from what your instincts are telling you. Understanding the Digital Surge in SG I wrote an article for Singapore Business Review about understanding the digital surge in Singapore. For the past years, Singapore has not only grown in economy but has embraced technology for business and pleasure. Here is a part of my article.

The Triple A of Telemarketing, Article 2: Attention If you ask people to list down what they think are the qualities of a good telemarketer, they would probably include things like energetic, argumentative, persuasive, persistent, good talker, has a pleasant voice, warm and friendly, and professionally articulate. A few, if not none, would include traits like keen observer, empathetic, and a good listener. That’s because the standard persona of a telemarketer (or anyone involved in sales and marketing, for that matter) is someone who “controls” a conversation with a prospect. It is somewhat expected that the telemarketer would do all the convincing and selling, and then wait for a yes or a no, and that’s it. Prospects should not lie at the mercy of telemarketers – it should be the other way around.

An advice on domain registration this 2014 Last year, government and business websites in US were hacked. Singapore was not spared and so were other countries. Internet has grown, and now more businesses are investing in utilizing the internet for transactions and marketing. We should be on guard now more than ever especially when registering new domains. I read this article from Connie Hon on SBR and she states: The new Internet brings along new risks that Singapore businesses and consumers really need to be aware of and protect themselves against.

This 2014, Master the Art of Link Building with a 5-Step Strategy When it comes right down to it, link building works in the very essence of marketing itself; not only is link building an incredible way to acquire visibility of your website on authoritative, relevant websites, but it also adds cement in the foundation built upon the relationship that exists between businesses online. That makes link building an essential cog in the business marketing machine, and in the coming year, you as a marketer must go back to their roots and master the of going about building great links to your website. Consider this 5-step strategy proposed by Alison Groves of Raven Internet Marketing Tools: Step 1: Research What kind of websites do you want to discover? To make sure they’re high quality, look for sites that are:

The Power Of Social Media (To Destroy Your Lead Generation Campaign) This article comes right after the heels of this Mashable article on Taco Bell that has been circulating around the Internet since last Tuesday. I will skip the details, since it is too gross for me to write about it, but here is the undeniable fact: Taco Bell’s reputation is in the gutter – again. For a company that relies on social media to generate more sales from its customers, this is a problem that will not go away easily (but then again, Taco Bell sure had some history with that). It can be a real nightmare for a company’s lead generation campaign, and you ought to find some way to deal with it. Frankly speaking, social media can be a really powerful appointment setting tool.

Integrating Mobile with B2B Lead Generation: A Kick-start Mobile devices are being used increasingly at workplaces for research and information gathering, which includes purchases or hiring of services for business-related functions. Research shows that at least 78% of businesses allow their employees to bring their own devices and 68% of executives are comfortable enough to make purchases on their smartphones. This is the evolution of mobile. The Handy Checklist to a Successful Trade Show Appearance Trade shows basically provide B2B companies an opportunity to get closer to their audience. But the certainty to gain full advantage of these events is virtually nonexistent if you come unprepared. Luckily, contributors like Caterina Lui provide highly effective advice for making your brand visible to the people that need it. Here are her top five tips she listed in this Business 2 Community article:

Five Tips in Effective Appointment Setting Setting up an appointment may sound easy but once you get to be the person on the phone, talking to the customers might not sound like what you expected. However, there are tips to effectively set an appointment. A Call Always Work Out With a Plan The Qualities of Good B2B Lead Generation Hires For a software company, hiring the right people for the job is the crucial first step before you conduct a really good B2B lead generation campaign. You see, people are an important asset to any business. Hire the wrong people, assign the inappropriate person, and you will have bigger problems in your sales leads generation efforts. That is why you need to choose well. The only question here is this: how will you do it. Marketing, for one, requires skills or qualities in people that will make them successful in this kind of work.

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