Information Technology’s Role in Modern B2B Marketing | IT Leads Generation IT sales leadsJanuary 5th, 2014 Interacting with leads and closing them successfully is the trademark of an effective marketing campaign. But what is the role of technology in this scenario? Here are some ways technology help businesses in closing leads more effectively: In lead generation Brought about by years and years of experimenting and studying, new technologies are transforming how businesses manage the sales funnel. …deliver more leads into the sales funnel – Because many leads are easily identified, a lot of them would be passed on to the next levels of the process. In the entire marketing process in general IT enhances efficiency in operations. Thankfully, technology has evolved adequately to make marketing tasks easier for businesses. Tags: business strategy, IT sales leads, IT Telemarketing Leave a Reply
Let Your Instincts Help In Generating Sales Leads In Singapore | When it comes to generating sales leads in Singapore, we are often interested in the numbers, the statistics, of your business prospects. You want to be successful in your B2B lead generation campaign, so you need the facts clear, no doubts or misgivings. However, even the smartest or the most accurate data may not be a good measure for profits. Sometimes, the best business solutions come from what your instincts are telling you. Heed your interests – your instincts are hard-wired to what interests you. As marketers in Singapore, you should also count on your instincts to tell you what to do.
Leads Generation Marketing An advice on domain registration this 2014 | Last year, government and business websites in US were hacked. Singapore was not spared and so were other countries. Internet has grown, and now more businesses are investing in utilizing the internet for transactions and marketing. We should be on guard now more than ever especially when registering new domains. I read this article from Connie Hon on SBR and she states: The new Internet brings along new risks that Singapore businesses and consumers really need to be aware of and protect themselves against. Threat is present the moment that we register our domains. - See more at:
Call-to-Invite Telemarketing Yet, after all the preparations, there is always a potential for disaster – poor turnout. How do you get potential customers to show up and turn your tradeshow or seminar into an excellent lead generation and appointment setting opportunity? In our experience, it’s knowing what motivates people and building their excitement through effective call-to-invite campaign. We run call to invite campaign through telemarketing, targeting participants with precision, and call to follow-up to convert leads to customers. These are the reasons why outbound telemarketing is hands down the best tool for marketing your events: Phone invitation is more personal.Outbound calling is flexible; it allows you to rework your approach during a conversation whereas email gives you only one shot at a copy.Event telemarketing results are easy to measure. Our event telemarketing process is quite straightforward. Talk to us and learn how to achieve that record turnout on your next event.”
Integrating Mobile with B2B Lead Generation: A Kick-start | Mobile devices are being used increasingly at workplaces for research and information gathering, which includes purchases or hiring of services for business-related functions. Research shows that at least 78% of businesses allow their employees to bring their own devices and 68% of executives are comfortable enough to make purchases on their smartphones. This is the evolution of mobile. It means that mobile usage is starting to be an integral part of the business-buying system; hence it should also be one of the priorities in B2B lead generation. SMS still works – SMS campaigns are extremely cost-effective and low- maintenance so they can be used for a variety of mobile marketing approaches. The Callbox Multi-Channel Marketing Approach | Our strength does not reside in any single tool we use, but rather, in our multi-channel sales lead generation platform leveraging a unique combination of call center, email, online, mobile, social media and other services. Using these tools separately, the results we got were in the "OK" range. But since we know, and you know, that you can do much better than just OK, we decided do things quite differently from our competitors, and the results were much better. To us, there is no better example of a "whole greater than the sum of its parts". Here's what you can do using Callbox's integrated marketing strategy: Reach out to prospects with the right message at the right time. Proof of the strength of our approach is our growth over the years and that of our clients who keep coming back for our services.
Understanding the Digital Surge in SG | I wrote an article for Singapore Business Review about understanding the digital surge in Singapore. For the past years, Singapore has not only grown in economy but has embraced technology for business and pleasure. Here is a part of my article. A relatively small concrete jungle like Singapore is bound to be closely escorted with technological rise, and that’s for a couple of reasons, one of them is public behavior. Read the whole post here: Top 3 Obstacles to Effective Multi-channel Marketing in the IT Industry | IT Sales Leads Marketing That integrated marketing is currently the best approach to IT lead generation is beyond question. However, there are certain factors that could keep you from effectively implementing an integrated or multi-channel marketing approach into your IT lead generation platform. According to the 2013 Quarterly Digital Intelligence Briefing conducted by Econsultancy and Adobe last November 2013, the top 3 main obstacles to effective integrated marketing are: Organizational StructureCompany CultureDisparate Data Resources The results are not surprising. Another factor which makes it difficult to effectively implement a multi-channel B2B lead generation campaign is company culture. Lastly, differing results, opinions, and feedback about the effectiveness of combining various tools gives marketers another reason to doubt their decision to shift to multi-channel marketing.
This 2014, Master the Art of Link Building with a 5-Step Strategy | When it comes right down to it, link building works in the very essence of marketing itself; not only is link building an incredible way to acquire visibility of your website on authoritative, relevant websites, but it also adds cement in the foundation built upon the relationship that exists between businesses online. That makes link building an essential cog in the business marketing machine, and in the coming year, you as a marketer must go back to their roots and master the of going about building great links to your website. Consider this 5-step strategy proposed by Alison Groves of Raven Internet Marketing Tools: Step 1: Research What kind of websites do you want to discover? To make sure they’re high quality, look for sites that are: Highly authoritativeSeen as trustworthySites you want to be associated withPopular with competitors Step 2: Outreach Use your research to cultivate a list of high quality websites with whom to start building relationships. Step 3: Organize Step 4: Follow up
In B2B Lead Generation, it’s the Offer that Makes or Breaks Although it’s been repeatedly depicted in movies and novels, you really can’t trick people into buying things they don’t want or need. You can’t hypnotize them and make an army of loyal customers. The best you can do is motivate them, persuade them or stimulate them. And how do you do that? “I’m gonna make him an offer he can’t refuse.” – Don Vito Corleone, The Godfather Why is that line so famous? In essence, that’s what lead generation is all about. It’s a delicate process, and it involves understanding the people that you’re selling to. Is your product or service what they WANT? A lot of businesses have something that customers can benefit from, or things that would help them reach their goals. However, if customers don’t WANT these products, everything else won’t matter anyway. What are the offers that prospects bite? Now if the awesomeness of your product doesn’t seem to be enough to convert a prospect to a customer, you have to come up with an offer.
The Basic Telemarketing Equation: Qualified Calling List = Qualified Prospects | The ‘profiting’ part of the lead generation and appointment setting scenario only starts when you and a prospect close the deal. But until that point, these ‘prospects’ are mere targets. You basically don’t know 100% what the outcome will be. In essence, that’s what you call a leap of faith. But you need to rely on chance – you can improve your probability of a sale if you start polishing from the beginning of the process. And where do you start? You start with the calling list. The list is the raw ingredient. The point is, plenty of time and effort could be saved if a list is already optimized to include only those which are relevant and qualified. How do you optimize a calling list? It would certainly involve an elaborate and time-consuming process to sanitize a list, especially if it’s a huge one involving several industries. The functionality to categorize prospect information based on history and relevance is very important in any pipeline infrastructure.