SEO and Social Media Marketing: A Winning Combo for SMBs? From a logical standpoint, it’s difficult to see SEO and social media marketing in the same boat. Search marketing is more inclined towards keywords and algorithm, while social is, well, social. But apparently, these two can be integrated to make the most out of content creation, distribution and discovery, particularly for small to midsized businesses (SMBs) that aspire to increase their online presence. According to an Ascend2 report: The most effective SEO tactics for top performers are creating original content (55% vs. 33%), updating website content (43% vs. 42%) and keyword management (42% vs. 29%).The most difficult SEO tactics for those with inferior strategies are external link building (40%), creating original content (40%), keyword management (35%) and social media integration (34%).The most useful metrics for tracking and analyzing SEO performance, across the board, are conversion rate, website visitor traffic and trends, engagement, and search rankings by keyword.
A Lesson From Warren Buffett For Telemarketing In Singapore Lead generation is serious business in Singapore. After all, how are you supposed to continue selling if you do not have any customers, right? For this to be successful, you need to hire the right people for the job of generating B2B leads. “Somebody once said that in looking for people to hire, you look for three qualities: integrity, intelligence, and energy. Yes, integrity means a lot. Buffett understood the value of integrity. Understanding the Digital Surge in SG I wrote an article for Singapore Business Review about understanding the digital surge in Singapore. For the past years, Singapore has not only grown in economy but has embraced technology for business and pleasure. Here is a part of my article. A relatively small concrete jungle like Singapore is bound to be closely escorted with technological rise, and that’s for a couple of reasons, one of them is public behavior. Read the whole post here:
3 Email Tips for the Struggling B2B Lead Generation Marketer Not all marketers are successful at using email for lead generation. While many books, articles, and blog posts have been written on how to effectively use this strategy to achieve marketing goals, little attention has been paid to the importance of being better at receiving and processing email. Here are some tips to help you process email more competently, save precious marketing time, and lower the office hassle: 1. The inherent instant gratification of clearing your inbox provides a brief feeling of accomplishment, but it’s really not productive. When you first open your inbox in the morning, star/flag emails that must be dealt with today, but make sure to focus on your top priorities first before diving into your inbox. Dedicate 30-minute blocks every two hours to staying on top of email. 2. When you do make it to your Inbox, it’s key to remember that not all emails are created equal. In reality, not all emails are created equal. 3.
This 2014, Master the Art of Link Building with a 5-Step Strategy When it comes right down to it, link building works in the very essence of marketing itself; not only is link building an incredible way to acquire visibility of your website on authoritative, relevant websites, but it also adds cement in the foundation built upon the relationship that exists between businesses online. That makes link building an essential cog in the business marketing machine, and in the coming year, you as a marketer must go back to their roots and master the of going about building great links to your website. Consider this 5-step strategy proposed by Alison Groves of Raven Internet Marketing Tools: Step 1: Research What kind of websites do you want to discover? To make sure they’re high quality, look for sites that are: Highly authoritativeSeen as trustworthySites you want to be associated withPopular with competitors Step 2: Outreach Use your research to cultivate a list of high quality websites with whom to start building relationships. Step 3: Organize Step 4: Follow up
How to deal with Indecisive B2B Prospects There are times when sales pitches and charm just won’t cut it. When prospects are not in that phase when they are actually ready to commit to a sale or a contract, it’s very hard (and sometimes inappropriate) to bring them where they don’t want to be – yet. Telemarketers would have to resort to more strategic ways to “ripen” the fruit of their labor and ultimately secure a business-favorable conclusion to each call. Find out what best practices are needed to deal with indecisive prospects in this insightful post from Enrepreneur.com: 1. Create a follow-up marketing budget. 2. 3. 4. Most importantly, don’t give up. 5. Read more at
The Handy Checklist to a Successful Trade Show Appearance Trade shows basically provide B2B companies an opportunity to get closer to their audience. But the certainty to gain full advantage of these events is virtually nonexistent if you come unprepared. Luckily, contributors like Caterina Lui provide highly effective advice for making your brand visible to the people that need it. Here are her top five tips she listed in this Business 2 Community article: Announce your trade show presence often and everywhere. You want as many people as possible to know your company is exhibiting at the trade show. Check out Callbox and Its Best Multi Channel Marketing Approach! Announce your trade show presence via press releases, social media, your company’s website and blog, email signatures, etc. And don’t forget to make it personal. Get creative with your trade show story. Aside from announcing that your company is exhibiting at the show, find a creative way to tell your audience what your company will be doing there. Have fun with your story!
What Business Marketers Can Learn from Disney’s ‘Frozen’ The highest grossing animated film of all time has all the reasons for its success, not only in the realm of cinema but also in the minds of Disney fans – both young and young at heart. The unprecedented popularity of the feature film, not to mention that epidemic theme song that has made the whole world sing once again, has in no time cemented its mark in the production company’s historical pages. It has become so well-liked that people can’t seem to – you guessed it – let it go. What made ‘Frozen’ accomplish such a feat, and what can marketers learn from it? Focus on what you do best In the past century up to this one, Disney has always been on the forefront of innovation and experimenting on new horizons, but they always end up succeeding in their traditional magic. As lead generation marketers, it’s important to determine – and stick to – the core values of the business. Gather all the right ingredients Everyone knows that there’s no standard formula for lead generation success.
3 Steps to Enhance your Corporate Event’s Impact A good deal of B2B companies considers corporate events like trade shows and conferences to be the best avenues for acquiring quality business leads. Then again, only a handful could manage to provide participants with experiences lasting up until a sales appointment is set. More important than just holding an event is creating an impactful event. It is clear enough that managers have their own ways to this, but can these strategies achieve valuable long-term relationships? How about better revenue? These are questions you would need to answer when it comes down to marketing your corporate events. Here are some steps to consider in your event marketing as seen on an article posted in the Tradeshow News Network website. Differentiate your event In your marketing content, always make it a point to highlight the key factors that distinguish your event from others in the same vertical. Capture accurate demographics data Engage participants the year round
Generating Sales Leads: Why Questions need to be Open-Ended One of the most basic tasks of professional telemarketers is to uncover information from prospective clients that may lead into business opportunities- in short, sales leads. But along with that task of lead generation is to also maintain an atmosphere of openness and trust, which deviates from the usual, transactional and heartless survey-esque style of telemarketing. Leading them into a cyclone of inquiries and not letting them talk much may have them lose attention and eventually lose interest with the call. The opening spiels and introductions are usually harmless. What could be detrimental to the success of the telemarketing call are the questions that follow. Asking wrong (or too many) questions may force clients to end the conversation. So the goal is clear: Earn their trust. And how do surveys usually sound? Business-to-business (B2B) Outbound Telemarketing and Lead Generation require skills in questioning and extracting information.
The Big Three of Online Lead Conversion Conversion is the ultimate goal of B2B lead generation through the use of content. Whether you’re using websites, blogs, landing pages, social media profiles or email, success can only be measured by the number of prospects who are eventually converted into paying customers. Unlike telemarketing or appointment setting campaigns, online marketing takes more time and strategy in order to produce results. Also, it’s much more complex on account of several factors that contribute to a campaign’s success or failure. There are certainly a lot of different ways to achieve that, but when talking specifically of content as a tool for conversion, everything boils down to 3 aspects: Grabbing attention through headlines and images Let’s face it: people online don’t go straight into reading the text of an article. When people browse through hundreds of content online, the only ‘filtering’ tool they have is that very brief moment when they read the headline and see a picture that mostly describes it.
Telemarketing: Singapore’s Solution to Gaining Competitive Edge | Marketing in the Asia Pacific Telemarketing may well be considered as the definitive solution which Singapore got in gaining business edge. Why do you think so? Though some people will not agree with this and refute this statement, there’s actually a mighty good and sensible reason behind this. Though it’s true that Singapore has one of the most prosperous economies in the global scene, it’s also known that this Asian city-state is a multi-industrial one, with no other market controlling the business arena. And this causes problems or difficulties for in-house professional telemarketers who are in dire need for quality lead generation and appointment setting results. Generating leads is one of the prominent (and the most vital) elements of marketing, as this paves the way for an efficient appointment setting with your prospect.