Study: Which Content Marketing tasks are typically in-house or outsourced A team of online marketers usually have a lot on their plate, especially when campaigns are using multi-channel strategies that involve social media, blog content production, email and pure SEO. These tactics thrive on content, and because the demand for quality has been escalating in the past few years, there has also been a call for expert writers, graphic designers, and content distribution marketers that are competent enough to compete against thousands of other online marketers. However, you can’t rely on outsourcing for the entire content marketing operation, because would deprive you of managerial control and supervision. You need to do some of the things in-house to keep you in touch with the activities of the campaign. So which of the usual tasks are better off delegated to an outside firm? Here are some of the findings: B2B Content Marketing Insourcing and Outsourcing Which content marketing tactics are outsourced?
ROI of Social Media Marketing: Knowing What to Measure We see a lot of businesses that spend a considerable amount of time and resources on social media despite being unable to create a rule of ROI measurement. Are they taking a leap of faith? Being on Facebook, Twitter, LinkedIn and other social networks is an irresistible marketing opportunity, simply because, well, a lot of people spend time on those sites. That possibility is within reach, at least according to Angela Hausman, PhD is the founder of Hausman & Associates, a full-service digital agency operating at the intersection of marketing and social media. The Four-Factor Model A brand needs a single metric capable of evaluating the overall performance of their social media campaign. The model looks like this: ROI = amplification X sentiment X marketing intensity X close rate Let’s look at each factor and why they are included in the model: Amplification Amplification increases awareness of your brand. Sentiment Analysis Marketing Intensity Close Rate Using the Four-Factor Model
Planning on launching a product? Here’s how you make it ‘viral’ Product launches are vital in a business that strives to establish (or maintain) presence in its respective niche and beyond. It’s like the red carpet event prior to a prestigious awards show. It’s usually a hit-or-miss gig; there’s no in-between. Either you launch your product successfully with all the media hype (positive, preferably), or, the event stunk like a rotten piece of forest vegetable. As a marketer, you should not leave the fate of your product launch on the event itself, because by then you’d have little control of what’s going to happen. That’s where the ‘viral’ element is important. By making your launch shareable online, you create an initial group of audience which already has an increased probability of supporting your event. John Doherty, SEO and Content marketing specialist and veteran blogger, shares his tips on how to achieve ‘virality’ in launching a business product. From JohnFDoherty.com: Build Your Audience First Pre-seed the idea to friends and influencers
Instagram for insta-leads? Why not? The internet has fostered a global community within 25 years. And with the existence of social media platforms, this community has turned into a barter pit for ideas, personalities, interests, and moments. Photos have played a great part in the social vibrancy of the new media. And with the introduction of image-sharing app Instagram, businesses can use them to meet B2B marketing goals. Using Instagram for lead generation gets you far and perhaps ahead of the competition, and here’s how to make the most out of this nifty app. Product Promotion. PR Campaigns. Interact with other Companies. Show Off your Staff. #Brand. A picture is worth a thousand words. Source: How to Use Instagram As A Lead Generation Tool
Tips to Become a Cold Call Connoisseur In any endeavor, be it keeping touch with friends or collecting leads, nurturing social media platforms paves the way to achieving solid networks. B2B marketers see in these platforms as very effective lead generation tools, but are they reliable, or else, effective? An ambiguous question merits an ambiguous answer. But for now, we should turn our attention to good old-fashioned telemarketing. There are a variety of ways to approach telemarketing. Here are some tips on how to effectively conduct a cold call campaign that can effectively gain leads and translate them to closed sales: Keep your eye on the prize. Work around the limits. Integrate with social media. Hunt down problems. Draw a line. We can never assume that cold calls are dead or dying. Source: B2B Cold Calling Best Practices
Software Company Transforms Marketing Activities after Using Callbox The Client The Client is a leading supplier of shipping software and IT solutions. Based in Singapore, it has more than 100 employees serving over 200 clients worldwide. The Objective The Client wanted to increase sales from new businesses and open new markets abroad. The Challenge Upon learning about Callbox in 2007, the Client was hesitant because outsourced telemarketing service was embryonic and unproven in Singapore at the time. The Callbox Solution The first campaign took off in February 2007 with one dedicated telemarketing agent. The Client expressed why it continued to use Callbox’s services after the first campaign:: Callbox did an excellent job in generating interest in the Client’s target market.Callbox was able to bring in new clients despite working across different cultures and time zones.Callbox managed to keep regular communication with the Client.Callbox agents possessed the ability to grasp information fast. The Results
Why CEOs Should NOT be Involved in Social Media I recently read several articles about why CEOs should personally be involved in social media. And I’m here to tell you, I disagree. I am a strong believer that CEOs should support a company’s social media efforts. I also happen to be a strong believer that CEOs should support the company’s sales efforts and the company’s marketing efforts and the company’s manufacturing efforts and finance efforts, etc. Naturally, the critics will proclaim “but wait, the CEO should be the voice of the company”. The approach that makes the best sense is to capture the CEO’s material, content, and thoughts to create company content that can be repurposed across social media campaigns and channels. The CEO’s job is not to directly participate in social media. Tell me CEOs, do you think you should be spending time on social media?
How to Rule the World of Online Marketing – Beyoncé Style Jennifer Beever of NewIncite.com teaches us how to work our online marketing magic just like Beyoncé. When Beyoncé decided to surprise everyone by an abrupt album release on iTunes last December, she circumvented around standard methods for the music industry. As a result, it became the fastest-selling production in the history of the download site. It’s a classic illustration of creative marketing, in which she managed to keep the production process (which took almost a year and a half) a secret and then eventually catch the music world off guard with a surprise launch. According to LA Times, the move “is stunning, and virtually unheard of, especially considering how the hype machine — singles, performances, interviews etc. — that propels pop music up the charts is often treated as equally, if not more important, than the work itself.” Jennifer Beever of NewIncite.com teaches us how to work our online marketing magic just like Beyoncé: 1. 2. 3. 4.