Mining User Data in Excel with the FullContact APIRecognized and prominent brands (like Target) are turning to big data to mine user information to find the best ways to reach and retain their customer base. Why let the big guys have all the fun? If you have a list of your users’ email addresses you can access your users’ personally identifiable information and social profiles. All you need is the FullContact API, NetPeak Checker and some Excel skills. FullContact’s Person API is amazing – If you have someone’s email address, Twitter handle, Facebook ID or phone number, you can use FullContact’s Person API to fetch a ton of personal user data. If you feed the Person API an email address, it will give you info like: Last NameFirst NameLocationTwitter profile URLTwitter BioTwitter FollowersTwitter Users FollowedFacebook profile URLLinkedin Public Profile URLGoogle+ profile URLGoogle+ User IDGoogle+ UsernameKlout scoreYouTube user profile URLA whole lot more. FullContact is going to answer two big questions for us: Step 6) Don’t touch anything!