B2B Lead Engagement: How to get more Website Response Most of the time, when B2B leads are in the market for purchasing products or acquiring services for their company, they would search for it on Google and end up visiting several websites in the process. If those prospects end up on your website, how confident are you that you have enough content, visual presentation, strategic lead capturing elements and site speed to keep them from moving on to the next? Your website’s overall impact should encourage lead engagement so visitors won’t end up in the trash bin. According to Howard Yeh, co-founder of ContactUs.com, a software-as-a-service platform providing advanced contact forms, live chat, lead capture and lead management solutions for businesses, you need to “get a potential customer excited about starting a sales dialogue with you”, and then “translate that excitement into action”. Here are some of his tips on how to optimize your website for lead engagement: 1. 2. Some websites don’t have effective paths for dialogue. 3. 4. 5. 6. 7.
The Diversity of The Salesman Popular Today in Business: All Popular Articles What makes a great salesperson? Certainly it’s not just the number of sales leads he can convert, can’t it? You might not realize it, but the salesman is an extremely diverse individual. According to Christine Crandell , “The best sales people are masters at relationships, creative problem solving, strategy , lead generation and a good dose of therapist.” Prior to initiating the sales process, the salesman assumes the role of a data analyst to create a reliable client profiling system. During lead generation , the salesman then takes the roles of a marketer and social butterfly. When a sufficient number of sales leads have been generated, the sales person then assumes the role of a quality analyst and qualifies the generated sales leads. For the appointment setting phase, the salesman taps into his powers of being great at forming relationships and sets appointments with the right decision makers in his target market.
Email Writing Tips to a Better Lead Generation Campaign Email marketing is already known within B2B circles as an effective means of getting high quality leads. But for some reason, companies struggle to realize the full potential of this platform in terms of getting prospects to engage or in other words, compel them to open an email and cultivate interest. We know for a fact though that content has a lot to do with these areas. Below, Really B2B’s Libby Morgan lists some very effective tips for creating highly effective and engaging emails for a better B2B lead generation campaign. Know your audience Make use of buyer persona research to really get to know your target audience. Focus on the subject line 33% of email recipients open email based on subject line alone – Adestra Subject lines are serious business. Make it personal Personalised emails improve clickthrough rates by 14% and conversion rates by 10% – Aberdeen Tailor the email to each individual and discuss the issues that specifically affect them. Keep it straightforward and to the point
The Stages of Content Marketing Maturity: How Young is your Strategy? One grave mistake marketers make in engaging themselves into content marketing is that they try to do everything all at once. While there’s definitely nothing wrong with keeping high hopes early on in the game, it also pays to understand the phases that make up the evolution of content as a lead generation tool. The Altimeter Group, a business research and advisory company, believes that there are 5 stages of content marketing maturity that each campaign has to go through to meet its maximum potential: Stand This is when you first venture into content marketing but only to “test the waters”. Marketers would put up a blog but would not post as frequent as regular bloggers; hence “standing” is without movement or progress. Stretch In this stage, a marketer would already consider employing a strategy towards producing and distributing content. Walk Jog This is where everything becomes serious. Run Altimeter characterizes this as the stage of “monetizable content”.
Merchant Services Let Callbox clear the way for more clients to come knocking at your door. Callbox’s merchant account lead generation services provide direct marketing services to seek out highly qualified prospects for credit card processing, online check verification, merchant transaction processing, and cash advance. We conduct extensive market research and business profiling to identify potential business match-ups to maximize your sales appointments. We market the following merchant services: Credit and Debit Card ProcessingCash AdvancePoint of Sale (POS) SystemElectronic Check ProcessingATM ServicesOnline Transaction/PaymentsWireless Terminals Dial 888.810.7464 to speak with a Callbox representative.
Get More B2B Leads Due To The Rise Of Facebook Nation There is a rise of another great nation that has been seen by many people for many years now. This nation is not only confined in one area of the world. As a matter of fact, this nation consists of people from many nations in all walks of life and guess who the president/founder is? Yes, it’s Mark Zuckerberg and this is Facebook nation. Just like any nation anywhere in the world, Facebook has lots of faces to show. Today, more and more entrepreneurs and companies from any industry that has been using this social media site for financial purposes and they are very happy with what they saw. When it comes to b2b lead generation, companies have the pleasure of using social media marketing to get and generate qualified leads.
Callbox Provides Maximum Marketing Support for Talent Management Solutions Leader - B2B Lead Generation Australia The Client The Client is a worldwide talent management leader with experience serving organizations of all sizes. The Client configures talent solutions for specific business needs to dramatically improve business performance. They provide on demand talent management solutions to assess, acquire, develop, and align workforce. The Client delivers a comprehensive suite of solutions for businesses of all sizes, matching all sources of talent – be they professional and hourly candidates, agency referrals, campus recruits, contingent workers, or existing employees to all positions, whether it is centralized, decentralized, or multinational. The Challenge The Client needed to invite prospects to its 2007 World conference. This global company needed a reliable partner to update and manage its lists and gather pertinent information such as names of decision makers, email addresses and phone numbers, company names, addresses and zip codes. The Callbox Solution The Results
Want to enhance your SEO? Google+ to the Rescue! Coming out of the shadows of Facebook and Twitter, Google+ seems to have promised itself a rare distinction as not just a social media site, but a tool for online marketing altogether. This is obviously because Google+ is the brainchild of the people who gave the gift of Google to the world, so that makes it a highly useful instrument in SEO, plus all the benefits of your run-of-the-mill social network, to establish a powerful lead generation machine. Imagine the power of gaining good ranks and maintaining a solid social presence at the same time. Google+ itself describes its service as connecting social, communication and people designed to build your website’s ability to rank higher on search. If you’re a business blogger using this site, you can associate your content to your own authorship, as provided by your Google+ profile. Optimize your profile. Social extensions. Post high-quality content – consistently. Stir up the buzz.
Exploring B2B Customer Dynamics the Effective Way through Automation With millions of businesses that need helping, how can a solutions provider such as yourself navigate through the complexities of your market? How will you be able to draw out those who might develop a strong affinity towards your product? And how can you develop demand generation strategies that can drive a large amount of B2B leads? The need to understand the B2B buyer is stronger than ever. A complex community Getting people to engage is much more complex than we think given that there is no correct marketing model to speak of anymore. As with every social structure, the business community is for the most part organic. Which leads us to the question: Can you do something to get around this problem? Don’t panic, it’s automatic Most businesses express reluctance in applying marketing automation over the fact that it diminishes the “human aspect” of lead generation and appointment setting. Humanizing the system
Call-to-Invite Telemarketing Yet, after all the preparations, there is always a potential for disaster – poor turnout. How do you get potential customers to show up and turn your tradeshow or seminar into an excellent lead generation and appointment setting opportunity? In our experience, it’s knowing what motivates people and building their excitement through effective call-to-invite campaign. We run call to invite campaign through telemarketing, targeting participants with precision, and call to follow-up to convert leads to customers. Phone invitation is more personal.Outbound calling is flexible; it allows you to rework your approach during a conversation whereas email gives you only one shot at a copy.Event telemarketing results are easy to measure. Our event telemarketing process is quite straightforward. Then without skipping a beat, we run another follow-up campaign to thank visitors on your behalf, receive feedback, and keep potential customers anxiously engaged as they move along the sales process.