background preloader

The Best and Worst Times to Post, Pin & Tweet [Infographic]

The Best and Worst Times to Post, Pin & Tweet [Infographic]
Social media is one of the best ways to amplify the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others. So … When’s the best time to post content to social media? Unfortunately, there's no perfect answer. That being said, there is ample data out there on optimal times to post on Facebook, Twitter, LinkedIn, Pinterest, and Instagram. Think of this data as a general guideline, and use it to help you find the optimal posting times for your business. Download the free social media content calendar template here to plan and organize the timing of all your social media posts. The Best Times to Post on Social Media Below you'll find the data and research on the best times to post to five popular social networks: Facebook, Twitter, LinkedIn, Pinterest, and Instagram. Which time zones do these refer to? 1) Best Times to Post on Facebook The best time to post on Facebook is 3:00 p.m. on Wednesday.

How to Squeeze More Juice Out of Your Twitter Ads With Smarter Targeting If you're running social media advertising campaigns, then you know that the key to long term results boils down to one word: optimization. If you want to get the most bang for your Twitter Ads buck, you've got to make sure that your campaign targeting is as optimized as it possibly can be. Twitter Ads give marketers a ton of performance metrics to help with optimization -- but it can be hard to parse through all the numbers and figure out what really matters. If you're looking to distill the good advice from the bad, this post is for you. For example, you could set up Twitter Ads to target people similar to followers of @HubSpot and/or target people who are interested in marketing in general. If you don't have Twitter Ads with 'Interests and Followers' targeting all set up already, you won't have much to optimize -- so click here to learn how to set them up before trying the tips below. Fortunately, there's an easy way to do just that right from the campaign performance screen.

Hashtags in Social Media Marketing Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. Only 24% of tweets include hashtags, but those that do receive twice the engagement of those without them. When used well, hashtags can be powerful tools that drive brand recognition, increase reach, build community, create buzz, and positively impact customer loyalty. What are hashtags? Hashtags are labels for content. Platforms that support hashtags Twitter If you use Twitter, you know that the use of hashtags there is prevalent. Facebook Facebook added hashtag support in June 2013, and their use hasn’t really caught on. Pinterest Pinterest uses the same hashtag approach as other platforms. Instagram Using hashtags on Instagram can help maximize your reach and create a network of influential brand followers. Google+ Don’t overuse hashtags Connect: Authored by: Pam Dyer

15 Twitter Facts and Figures for 2014 You Need to Know The social media network that was never meant to be a social network, Twitter, celebrated its eighth birthday in March, 2014. The now microblogging giant has come a long way since co-founder Jack Dorsey’s first tweet, “just setting up my twttr” back on March 21, 2006. It is now a household name, and the favorite network of celebrities and media outlets. Twitter has become the fastest way to break news. Twitter went public in November 2013. While Twitter has become an incredible brand, it must find a way to show profitability in the future. 15 Fast Twitter Facts Here are some Twitter facts and figures that are worth a look. 1. 2. 3. 4. 5. 184 million monthly active users using mobile 6. 7. 8. 9, Number of employees at Twitter has increased to 2000+ 10. 170 minutes – The average time per month spent by users on Twitter 11. 63% of brands have multiple Twitter accounts 12. 13. 14. 15. Twitter Infographic by DashBurst. What about you? What facts about Twitter surprised you? Want to start blogging?

Twitter : réaliser un reporting et repérer les influenceurs avec Tweet Binder Sur Internet, de nombreux outils permettent aux community managers de réaliser ses reportings. Certaines analyses sont récurrentes. On pense aux analyses mensuelles pour mesurer la portée de ses actions et l’évolution des performances dans le temps. Mais dans certains cas, une analyse plus ponctuelle s’impose, pour mesurer l’impact d’une campagne de publicité ou la visibilité d’un nouveau produit. Statistiques synthétiques, activité et source des tweets Pour analyser une campagne, il suffit d’indiquer un hashtag ou un terme à analyser. Tweet Binder indique également un top 10 des sources de vos tweets pour savoir d’où viennent les tweets envoyés par les internautes, ainsi qu’un top des langues utilisées. Mesurez l’engagement et repérez les influenceurs Tweet Binder propose plusieurs graphiques pour mieux cerner l’engagement de ceux qui ont contribué à la visibilité de votre campagne. Un dashboard complet des tweets publiés Accéder à l'outil : Tweet Binder

10 Reasons Why Twitter Is Appealing to Companies Why would a business use Twitter? What’s so appealing about Twitter to companies? Rather than tell you what we think (we’re biased – this is a social media blog, after all), we’ve put together a collection of facts and figures to show you just what’s so special about Twitter. Once you’ve finished, you’ll know exactly why Twitter is appealing to companies. Ready for the ride? 1. When people follow your business on Twitter, the chances of them buying from you immediately increases. On the other side of the coin, 34% of marketers say they’ve generated leads from Twitter, and 50% of technology companies have acquired at least one customer through Twitter. 2. Almost a third (30%) of Twitter’s half-a-billion users follow a brand on the network. 3. Over the past two years, the number of Twitter users asking for product recommendations has increased 663%. 4. Seven in ten small businesses are already using Twitter. 5. Feel like you’re too old to learn? 6. Want to go where things are hot? 7. 8. 9.

A Scientific Guide to Hashtags: How Many, Which Ones, and Where This post originally published on April 8, 2014. We’ve updated it here with new info, screenshots, and a special episode of the Buffer podcast – The Science of Social Media. Have you ever found yourself explaining how to use hashtags to someone whose only connection with the word is as a telephone button? Internet language has evolved considerably over the past few years as social media has taken off. When they ask, I tell them that hashtags are a pound sign immediately followed by a keyword. Hashtags also have the potential to be truly valuable. Interested in listening to this post in the podcast format? How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS Research says you should be using hashtags If you’re looking for a completely cut-and-dry ruling on the topic of hashtags, then here it is: You should be using hashtags. The proliferation of hashtags is truly incredible. The widespread acceptance of hashtags should give you plenty of reason to consider using them. 1. 2. 3.

Etude : Les professionnels de la finance sur Twitter David Audran Responsable et Fondateur du blog Etude : Les professionnels de la finance sur Twitter Le monde de la finance peut sembler difficilement accessible, réservé aux initiés, rythmé par une actualité économique intense… Pourtant, c’est sur le réseau social le plus populaire du moment que des professionnels de la banque, de la finance et de l’assurance se retrouvent chaque jour pour échanger sur l’économie, les tendances des marchés, les réglementations ou l’innovation ! Alban Jarry, Directeur du programme Solvency 2 dans une grande mutuelle, vient de réaliser une étude qui liste 200 comptes de professionnels de la banque finance assurance sur Twitter en France. L’étude met en valeur des utilisateurs du site de microblogging par catégorie et par domaine d’expertise. Alban, quels sont les grands métiers de la banque finance assurance qui se distinguent sur Twitter? Comment les membres communiquent t’ils ensemble sur Twitter? Ils utilisent des hashtag dédiés sur certains mots clés.

Personal Branding 101: How to Use Hashtags to Become a Top Twitter Influencer | Hashtagified! This post by Katie Williams is an entry to our $4,000 Blogging Contest. Katie serves as the International Marketing Manager of eFaqt, an education-tech startup in Amsterdam. She uses Hashtagify to analyze trending hashtags, and evaluate the success of various marketing campaigns. In today’s hyper-connected world it’s not enough to be well-connected in “real life”; if you seek to truly stand out in your field, you must also carefully curate your online presence. In this post, I’ll show you a real world example of how you can mine hashtag data to tailor your tweets with the right hashtags, mention the right people, and set yourself up to become an influencer in your field. In the past, professionals from various sectors would convene at in-person conventions only a few times a year to discuss the latest findings and trends in public; now, those conversations are often open on Twitter 24/7. I work for a startup in the education space. Step 1: Define your niche: #education is too broad

6 Tips to Boost Your Twitter Conversations Are you struggling to build an engaging Twitter community? Do you want to lead relevant conversations, but aren’t sure where to begin? Standard auto-tweets aren’t going to cut it. Your top priority should be creating helpful, authentic interactions. In this article I’ll tell you six ways you can start Twitter conversations and keep your followers’ attention. #1: Make Your Twitter Profile Inviting When someone is looking for you or your brand on Twitter, the first thing they’ll do is search for you, and then they’ll check out your profile. SpareFoot is an example of a Twitter profile done right. New followers love to see the real you in your Twitter profile. Are your Twitter pictures and bio compelling enough to follow? If you’re not sure, give it a quick test. You can include elements that encourage an emotional connection with any audience. Pro Tip: Clear out all of the clutter! #2: Add Enticing Visual Content Ninety percent of information transferred through the brain is visual.

Related: