B2B Lead Generation Singapore: How to Maximize your Online Lead Generation Budget without Burning Out in Singapore Marketing budgets are expected to increase this year. The SMB Internet Marketing Survey shows that at least 37% of small and medium enterprises are going spend big for their online marketing campaigns, particularly lead generation, due to the increasing popularity of wearable devices, the introduction of new social media tools, and the various opportunities that app development has in store for businesses. Enterprises in the B2B arena should also allocate more resources to their online marketing efforts as well. But this is not to say that such a plan works perfectly, especially when one faces a business landscape fraught with risks and volatile buyer behaviors. One thing is for sure, there is no certainty that bigger budgets lead to bigger revenue. It all boils down to planning and tracking your progress. Create compelling copies Watch your numbers Observe your web metrics using Google Analytics, with special focus on unique visits and bounce rate. Track your progress
Promoting your SEO Content? Here are 4 Things to Consider If you’re an SEO marketer, you’re more than likely inclined to give your content an extra push. You probably don’t want to settle with using great content that can be used for natural link-building. If B2B lead generation is in your blood, you would want to broaden your horizons a bit more. To do that, you need to promote your content more effectively. Here are four simple tips: 1. As a B2B lead generation marketer, you would want to create content that is attention-grabbing and relevant, but you also want to come up with something that will interest as wide an audience as possible within your target market. 2. One of the easiest opportunities is getting people who are already visiting and engaged with your website to share your content. Via your blog.Via an existing page the SEO performance of which you want to improve.Via a new page created specifically for it. 3. 4. A business’s power to use influencers to reach its target market ties in with social media.
Get More B2B Leads Due To The Rise Of Facebook Nation There is a rise of another great nation that has been seen by many people for many years now. This nation is not only confined in one area of the world. As a matter of fact, this nation consists of people from many nations in all walks of life and guess who the president/founder is? Yes, it’s Mark Zuckerberg and this is Facebook nation. Today, more and more entrepreneurs and companies from any industry that has been using this social media site for financial purposes and they are very happy with what they saw. When it comes to b2b lead generation, companies have the pleasure of using social media marketing to get and generate qualified leads.
Event Telemarketing Services With Callbox’s Event Telemarketing, our marketing representatives employ an efficient outbound telemarketing strategy to make sure that your prospects get invited to your event, and can follow up on those prospects after the events as well. Call-To-Invite Most companies make use of emails as a convenient way of sending event invitations, but with the existence of email filters which treat these invites as spam, efficiency is compromised. Phone invitations, on the other hand, are better because of its more personal approach and it gives the customer a chance to ask questions and address concerns right away. Since phone invitation is straightforward, it is perfect for announcing events, updates and following up. Phone invites allow you to instantly communicate with multiple people and receive immediate responses. Callbox can assist you when you want to invite your clients and prospects to your company events, conferences, forums, and meetings through telemarketing.
Circle of Life: Business Marketing Lessons from The Lion KingB2B Lead Generation Company in Malaysia It’s been 20 years since this Disney animated classic hit the theaters in 1994, but The Lion King still feels as if it was only yesterday, especially whenever you hear Elton John sing. According to Wikipedia, The Lion King, with earnings of over US $987 million worldwide as of 2011, is the highest-grossing hand-drawn film in history, the highest-grossing 2D animated film in the United States and the 19th-highest-grossing feature film of all time. It’s the Hamlet of animated films, and its story offers timeless nuggets of gold, even in the world of – you guessed it – business lead generation and online marketing: Change is good but it may not be easy Simba had to transition from being a traumatized boy in exile to being a stranger in paradise. It’s often difficult to go out of your comfort zones, but change is necessary – and sometimes even imperative – for a business to evolve. “Remember who you are” Respect the wise In the business world, there are influencers and thought leaders.
Increase your Google Search Rankings: 5 Expert SEO Tips Online visibility is a powerful asset that a business could possess. It opens up endless possibilities for prospects to stumble upon a company that could solve their problems and provide their needs. Unfortunately, Google exists to make sure that every business would have a fair share of searchability and advertising reach. Lead generation through search engine optimization may sound like a techie’s dream job, but even small businesses with just enough resources can tap this channel to increase their sales opportunities. On that note, featured below is an excerpt from an article by Brandon Gaille, CEO of the internet marketing company ByReputation.com, which specializes in SEO, social media, reputation management, video production, and web design. From BrandonGaille.com: 5 SEO Tips 1. 2. 3. It is also good if SEO will always use keyword variations, but be careful, overused keywords are not attractive to use in a website. 4. 5.
The Stages of Content Marketing Maturity: How Young is your Strategy? One grave mistake marketers make in engaging themselves into content marketing is that they try to do everything all at once. While there’s definitely nothing wrong with keeping high hopes early on in the game, it also pays to understand the phases that make up the evolution of content as a lead generation tool. The Altimeter Group, a business research and advisory company, believes that there are 5 stages of content marketing maturity that each campaign has to go through to meet its maximum potential: Stand This is when you first venture into content marketing but only to “test the waters”. Stretch In this stage, a marketer would already consider employing a strategy towards producing and distributing content. Walk According to Altimeter, this is the stage at which a team “begins to take shape, strategy is more fully refined and tweaked, and the team begins to establish governance to scale and shape content processes.” Jog This is where everything becomes serious. Run
Social B2B Marketing Trends to Watch Out in the “-Ber” months It’s back to school for many kids. But specialists in the B2B marketing industry could also say that winter is coming. It would take a few more months, but winter is definitely coming. But aside from the snow and layered clothing, the so-called Ber months suggest festive times coming our way. Opportunities abound in the last months of the year. Build awareness. Sales stats. Targeted mailing. We might as well give off a sigh of relief knowing that the year is going to end.
Web Marketing 101: Using Design to Connect With Your Audience Marketers may not directly correlate excellent web design with conversion rates, but it doesn’t take a business analyst to conclude that when people find a website pleasant to use, the chances of acquiring a lead becomes greater. But more often than not, our definition of “good” web design is limited to aesthetics. We think that as long as a website is nice to look at, all is well. A fully-functioning website is a marketer’s avenue in connecting with its audience, because when their process of exchanging information is made pleasant, they would feel that your business cares for them. In a post at CopyBlogger.com, there are 3 ways in which web design can be used to connect with audiences: 1. Your website’s design creates a first impression with your users, and you want to make their interaction with your site as human-friendly as possible. Making your website human-centered means making it easy to use and not making people guess what they are supposed to do next. 2. 3.