Search Engine Land: Must Read News About Search Marketing & Search Engines SEO Competitor Analysis: Essential Tools to do your analysis 764 Flares Twitter 233 Facebook 69 Google+ 317 LinkedIn 53 inShare53 Buffer 92 764 Flares × Understanding your competition in search results is extremely important. In this article we outline how to perform SEO Competitor Analysis so you find out how to beat your competitor in getting your posts to appear higher in search results than your competitor. You’re not out to pick a fight with your competitor but you are out to beat them! 1. Opensite Explorer is a SEO tool provided by an SEO product company called Moz. One piece of information is the domain and page rank. The page rank for your home page is generally going to be higher than the rank for your domain because more websites will generally link to your home page than any other page. The following shows the rank of the home page and domain and the number of individual websites that link to the site. Perform an analysis on your competitors In the image above you can see: Domain Authority is 74 – This is a highly ranked domain. 2. 3. 4. 5.
3 types de logiciels de SEO bien utilesConseilsMarketing.fr Nous voici dans une nouvelle série de Walkcasts consacrés au référencement dans Google, avec la Partie 74 - Quelques logiciels de SEO bien utiles Il y a tout d’abord les logiciels d’automatisation des tâches, par exemple obtenir des listes de sites. Dans les précédents Walkcasts sur le SEO, nous rappelions qu’il était intéressant de trouver des blogs qui étaient en commentaires “do follow” et qu’on pouvait ainsi rechercher dans Google les sites liés à sa thématique. Il est cependant possible d’automatiser avec des outils comme ScrapeBox qui permettent d’obtenir automatiquement ces listes. Vous chercherez sur internet tous les sites dans votre thématique et qui ont comme mot clé « CommentLuv » ou des plugins WordPress qui font que généralement les commentaires sont en do follow. Attention : il ne faut pas utiliser ce logiciel pour SPAMMER les blogs, et une mauvaise utilisation peut rapidement nuire à votre référencement (et à votre réputation…). Vous avez par exemple :
Text Analysis Tools Definition: Text analysis software enables users to determine the frequency with which words or phrases are used, create concordances, view words in context, and otherwise study patterns in texts. Tools: Resources: caqdas Networking Project: "We provide practical support, training and information in the use of a range of software programs designed to assist qualitative data analysis." References: Evaluating the Quality of Electronic Texts, Lisa Spiro, director of the Digital Media Center at Fondren Library, Rice University. See Also:
Wibiya | The all new and improved wibiya bar experience Majestic SEO : Backlink Checker & Site Explorer Prediction: Anchor Text is Dying...And Will Be Replaced by Co-citation - Whiteboard Friday The classic ranking signals: links, authority, keywords, and anchor text - have long remained dominant in Google's search rankings. But in the past few years, we've seen the rise of citations for local rankings, and now, we may be seeing more co-occurence of terms and links in search queries, in text content, and in links becoming more of a factor. p.s. I did this WB Friday in a bit of a rush, and will try to write more about co-occurence/co-citation in a more detailed future post. "Howdy, SEOmoz fans, and welcome to a second beardless edition of Whiteboard Friday. I apologize.
The 9 “C”s of Awesome Storytelling | In the Limelight You want to tell stories to your digital audiences. No, really, I’m telling you that you want to. In fact, you have to. There’s just too much noise out there to continue broadcasting your message. You’ve got to get intimate with your audience. Digital enables you to form powerful one-on-one relationships with your audience, and the best way to do that is through stories. I recently gave a presentation at the Content2Conversion conference in New York in April that explored not only why this is important, but how to also make your own stories more impactful, meaningful, and ultimately, more engaging by adhering to 9 best practices. And here are the high-level points in that presentation (in case you’ve already watched and just want those 9 Cs again; I’ve even bolded them): Stories are importantStories are containers for ideas that are easier to communicate when they are framed as a story.