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6 Social Media Success Metrics You Need to Track

6 Social Media Success Metrics You Need to Track
People who say social media isn’t measurable aren’t looking very hard. The truth is there are dozens of viable metrics you can use to gauge the success of your social media efforts. The challenge isn’t measurability; it’s knowing which measures are meaningful. Here are the 6 undervalued social media success metrics you should be tracking: #1: Daily Story Feedback Instead of just counting the number of Facebook “likes” you accrue, which signifies nothing more than digital bumper-stickering, track how often your fans click “like” and comment on the status updates you post. The more fans who click “like” and comment, the more likely your future updates will be seen in their news feed, dramatically increasing your actual Facebook audience. If you’re an administrator of a Facebook fan page, you can find the Daily Story Feedback chart at (look in the Interactions category). #2: Look at Klout #3: PostRank PostRank Analytics solves this problem. #4: Share of Voice

Giveaway: Win a Holiday MashPack With 19 Tech Prizes & Kobo eReader This year, Mashable has been getting into the holiday spirit by talking about the most gift-worthy gadgets available and inviting readers to get together at Mashable Holiday Meetups. But what spreads holiday cheer more than the gift of giving? That’s why we’re giving away a MashPack filled with social media and tech prizes every weekday through Friday, December 17. A different grand prize will be added each day, getting bigger and better as we get further into the holiday season. Today's grand prize is a Kobo Wireless eReader, complete with eBooks chosen by Mashable staff. Happy holidays from Mashable! How To Win Today's MashPack Tweeting for today's MashPack will end Wednesday, December 15 at 12 p.m. Kobo Wireless eReader & Mashable-Picked eBooks Today's grand prize is a Kobo Wireless eReader. Phosphor E-Ink Watch Phosphor's new World Time Curved E-Ink digital is on the cutting edge of time telling devices. Sony MHS-TS10 Bloggie Touch HD Camera Aperion Audio: Audio Link iPom Skullcandy Earbuds

5 Compelling Reasons To Make Your Site Mobile Friendly Posted on April 13, 2010 Filed Under Advertising, SEO, Social Media Marketing, Social Networking, Traffic Building Maybe it is a matter of convenience, or in this age of zero patience, it could be a matter of instant gratification even, but the number of people turning to mobile devices to access the web has been steadily increasing. The increasing popularity of smartphones only underscores this emerging trend. If you don’t want to take my word for it, here are five compelling reasons to optimize and calibrate your site for mobile devices. 1. 2. 3. factor in the burgeoning smartphone market and one can easily envision mobile web usage reaching an unprecedented high in the next few years. 4. 5. – ‘the mobile junkies’ – they spend more time using their mobile devices than they do with their PCs. Pretty compelling, aren’t they? Comments

14 Powerful Tips for Marketing on Facebook Posted on August 10, 2010 Filed Under Facebook, Internet Marketing, Social Media Marketing, Social Networking, Traffic Building, Uncategorized Finding a good place to showcase your products, services and websites for free in the online world is a dream for everyone – Facebook has made this a reality. With half a billion Facebook users and thousands of online communities to choose from, Facebook has brought potential customers much closer to you. It’s no big secret that Facebook can help you in online marketing. There is much more to marketing on Facebook than just creating a profile. 1. o Profile Picture: Always put your best foot forward, which means us e the most flattering picture as your profile picture. o Add Friends: After creating a profile, don’t wait for things to happen. o Wall: This is your main platform to interact with Facebook users. o Photo Albums and Videos: Photos and videos are a great way to show case the latest collection of your product. 2. 3. views. 4. ‘fan’. 5. 6. 7.

Social media is 24/7 Are your posts? Companies almost invariably fire out their Facebook status updates during the workday. However, research from ExactTarget and CoTweet found that 65% of Facebook users do not log-in during the workday, but rather at night and on weekends. So what does this mean for marketers ? It means that you had better develop a media schedule around your posts that revolves around customers not you. Like it or not brands are media today. When a consumer wants answers and goes to Twitter or Facebook to ask a question they usually expect the answer pretty quickly. When setting the strategy for social media interaction for brands it’s essential that marketers also set realistic expectations on who is going to answer questions/concerns but, more importantly when.

Aries - Graphic Design & Internet Marketing Tips Main Page - Social Patterns A New Age for Social Media Marketing | Brian Solis inShare7 In 2010, Social Media will rapidly escalate from novelty or perceived necessity to an integrated and strategic business communications, service, and information community and ecosystem. Our experiences and education will foster growth and propel us through each stage of the Social Media Marketing evolution. As MarketingSherpa observes, “2010 is the year where social media marketers gain the experience required to advance from novice to competent practitioner capable of achieving social marketing objectives and proving ROI.” It’s a powerful prediction and it’s one that I also believe. To document the evolution in maturation of new media marketing, MarketingSherpa published its 2010 Social Media Marketing Benchmark Report. This is why I believe that business success stories shared to date were wonderful to read, but they didn’t necessarily serve as a framework for my work. Research – Monitor target audiences about brands and competition I believe to the contrary however.

Social Networking and Product Development 23 Jul, 2009By: Tom Shoemaker Web 2.0 technologies bring advantages, disadvantages, and applicability to the product engineering processes. Are Web 2.0 tools appropriate for use in product-development settings? Raise your hand if you say "Yes." How about "No way"? Lastly, is there anyone who believes "It depends"? The Upside Companies can realize tremendous gains by incorporating social computing technologies — an initiative that product-development software company PTC has termed . A key value of social product development is that it allows engineers, project managers, and other product-development professionals to reach out to a broader network to gain knowledge and form new interest groups or communities. Each of the three communities that participate in social product development can be defined by its activities. A project manager at an industrial original equipment manufacturer (OEM) sets up a web portal to act as a secure project collaboration hub for an outsourced design task.

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