How Tumblr is Changing Journalism

Earlier this week we looked at the remarkable growth of Tumblr, a blogging and curation service that now gets over 12 billion page views per month. Tumblr is mostly used as a consumer curation tool - it's an easy way for people to re-post articles, images and videos. But Tumblr can also be used to power a news website. That's exactly what ShortFormBlog does. Launched in January 2009 by Ernie Smith from Washington D.C., the site publishes about 30 news soundbites a day. ShortFormBlog is still a part-time project for Smith, who also works as a graphic designer at The Washington Post. The concept behind ShortFormBlog is very simple: to publish really short posts throughout the day. The site publishes over 200 posts per week, an average of about 30 per day (higher on weekdays). The audience reaction and feedback - mostly via Tumblr, but also other social media such as Twitter - is a key part of the site. The Tumblr community is especially important. How Tumblr is Being Used

http://readwrite.com/2011/09/13/how_tumblr_is_changing_journalism#awesm=~oCEEfMxfDuYbp7

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