Why You Should Use Google Webmaster Tools « SEO and online marketing Posted by admin on Mar 8, 2012 in SEO | Comments Off Introduction Signing up for an account with Google Webmaster Tools is free and easy to use, plus you will be able to stay on top of issues and make changes when needed. You will also learn a great deal about what goes on behind the scenes of your website and how you can improve your ranking. Your first step is to verify your site which can be done in one of four ways: add a meta tag on the home page, upload an HTML file to your server, add a DNS TXT record or last, add the Google Analytics code. What’s Available From this point on, you now have access to tools that diagnose your website and let you know if there is malware or viruses on any of your pages. Linking You will be able to see any links from other sites going to your site and read statistics about where they click to, which page is popular by visits, and also what link an observer came from. Sitemaps SEO Marketing
45 Incredibly Useful Web Design Checklists and Questionnaires - Smashing Magazine Designing websites can be a long and complicated process. Dealing with clients, designing prototypes, coding, programming, and testing – there’s a lot to keep track of and a lot to make sure gets done. That’s where checklists can make your life a whole lot easier. With lists of points covering multiple areas from content to usability to accessibility to standards, you’re a lot less likely to overlook important parts of a site. Below are 45 checklists to make your design process easier and more organized. Also consider our previous article: 15 Essential Checks Before Launching Your Website1 lists some important things to check before you make your sites public. 1. These questionnaires and checklists are focused on making your relationships with your clients better. How to Extract the Facts with a Web Design Client Questionnaire2 This questionnaire from Freelance Switch is meant to send out to prospective clients to get a good idea of what they’re looking for from a website. 2. 3. 4. Dr.
Google Shows Startups How to Master SEO in 10 Minutes Worried about how to fill out your meta keywords tag so your startup ranks best in Google results? Don't bother, the company says. Google search ignores it. Google released on Tuesday a video that provides startups tips and suggestions about how to master search engine optimization in just 10 minutes. SEE ALSO: How a Google Search Travels Around the World [INFOGRAPHIC] "It's great to have a fancy site, but try not to focus so much on site fanciness that you don't actually have indexable and searchable text," Maile Ohye, developer advocate on Google's Webmaster Central Team, said in the video. For example, companies that sell athletic footwear should include terms that are likely to be typed into search, such as "running shoes." In addition, each page should include a unique topic, title and meta description for the snippet that appears below the link listed on the Google search results page, but meta keywords tags aren't needed.
Local Search Ranking Factors | Local SEO Best Practices for Ranking in Google Places Local Pack/Finder Ranking Factors Google My Business Signals (Proximity, categories, keyword in business title, etc.) 25.12%Link Signals (Inbound anchor text, linking domain authority, linking domain quantity, etc.) 16.53%Review Signals (Review quantity, review velocity, review diversity, etc.) 15.44%On-Page Signals (Presence of NAP, keywords in titles, domain authority, etc.) 13.82%Citation Signals (IYP/aggregator NAP consistency, citation volume, etc.) 10.82%Behavioral Signals (Click-through rate, mobile clicks to call, check-ins, etc.) 9.56%Personalization 5.88%Social Signals (Google engagement, Facebook engagement, Twitter engagement, etc.) 2.82% Localized Organic Ranking Factors Introduction Another year, and another Local Search Ranking Factors survey is here. My thoughts and summary of the survey results can be found here on the Moz Blog, and I would love to hear your thoughts and questions in the comments section here. Definitions GMB Listing Google My Business Listing. Local Pack I.
Using SEO to Generate Web Design Clients the Non-Spammy Way Most web designers aren’t very familiar with SEO (Search Engine Optimization), which is the process of ranking specific web pages as high up in the SERPs (Search Engine Result Positions) as possible. It’s understandable, web design and SEO are only loosely connected. The only time when SEO enters the mind of a web designer is usually when they’re writing the HTML and considering the relevant tags to use. It’s also understandable because most web designers work with local clients, or have other ways of finding clients. But it’s very possible to use SEO to find web design clients if you know what you’re doing. I know this because it’s how I’ve worked for over 1,500 design clients in the past 3 years. My Personal Story Over 4 years ago when the popular social site Digg.com started getting popular, I wanted to see if I could produce a design tutorial which could gain enough “diggs” to hit the front page. Now let’s fast forward 8 months later. SEO Basics On-site optimization 2. 3.
Free SEO Keyword Tools to Boost Quality TrafficReveNews CC Image courtesy of Danard Vincente on Flickr Many free SEO keyword tools can generate thorough keyword research. This research is the foundation on which search engine marketing and optimization campaigns are built. These keywords are the driving force behind increasing traffic. Whether your goals are to sell, educate or increase inbound leads, these targeted phrases will help you reach your goals. Identifying relevant keywords for your site can be overwhelming and time-consuming. Three Free SEO Keyword Tools to Boost Traffic Googleâ€™s AdWords Keyword Tool is usually one of the first free SEO keyword tools internet marketers use. Although AdWords provides irreplaceable Google-centric numerical insights, these insights don’t eliminate the need for other tools.Â The following free SEO keyword research tools will help you focus on quality keyword selection: WebpageFXâ€™s CrawlerFX, the Keyword List Generator by SEOBook and the Competitors Research tool by SEMRush. 1. 2. 3.