What’s your B2B Client Retention Strategy? For a business to maintain its flow of operations and income, there has to a solid foundation of clients that would stick with you on a long-term basis. Of course, that could only be achieved if your clients are continuously happy with your products and services. But how would you know exactly what they feel? Some clients are not used to giving blunt feedback, and some would just terminate a contract without giving any reasons. Actually, it’s always their prerogative to stay or leave. A good client retention strategy will keep your business alive. Consider these points in coming up with a client retention strategy: Source Determine Audience Segments. Start with broad categories such as customer, prospect, influencer, and channel/reseller. Segment and Clean Your Database Build a clean database made up of e-mail addresses with information about each subscriber that identifies his or her segment. Share Your Thoughts Customer service Poor customer service accounts for 70% of customer loss.
A Simple Guide to Market Company Events and Gimmicks Company events are important, all the more so because they serve to build your image, increase brand awareness, and help out in B2B lead generation. And like the oldest artifacts, they are as precious as they are fragile. Not giving enough attention to event marketing could only spell disaster to your business. Moreover, in spite of a dedicated organizing committee, company events face the prospect of poor guest turnouts if the marketing part of event planning is put along the margins. The problems are mainly centered on time and the availability of resources, which fortunately can be remedied by following these simple pointers. Use a variety of channels. The date of the event is fast approaching, and you are still looking for a proper venue. Know your attendees. Taking cues from Indiana Jones, bringing a knife to a gunfight is apparently a death wish. Tell them it will be a blast. Source:
Callbox the largest commercial cleaning prospector Los Angeles, CA – September 2008 – Establishing its place in the business process outsourcing industry, LA-based Callbox powers new sales for the world’s leading commercial cleaners. Callbox currently handles lead generation and appointment setting campaigns for 71 cleaning companies, including the top commercial cleaning franchises in the United States, such as Jan-Pro Cleaning Systems, ServiceMaster Clean, and Heits Building Services. Callbox’s team of highly skilled customer service representatives, guided by the individual requirements of each commercial cleaning service, generates interest in professional custodial services. Callbox representatives communicate with top level management and decision makers of various prospect industries and establishments, offering cleaning for commercial facilities of all sizes and types, including office complexes, commercial headquarters, financial institutions, industrial facilities, and medical enters.
B2B Lead Generation Company | Appointment Setting, Telemarketing Rom Agustin: Focus on the Possibilities This interview was conducted by Jonha Revesencio of HuffingtonPost.com as part of the #CareerAdvice series — featuring successful professionals who share their advice to people who would want to take their career to the next level. Read the original post here. On June 6, 2004, with nothing but a phone and a dream, Callbox opened in a dark corner of an internet cafe in La Paz, Iloilo — a thriving city in the Philippines — with one employee and no clients. Ten years later, with over 500 employees serving over 1,000 international clients from five offices, persistence, ingenuity, and hard work, have now put Callbox on par with the industry name brands, and put Iloilo on the map as a global business hub alternative to Manila and Cebu City. Wanting to learn the secrets behind the success of the company, I’ve caught up with Rom Agustin, CEO of the B2B multi-channel marketing firm. Can you tell us a bit about how you started your career?
Want to Expand your Email Database for Lead Gen... - Sales and Marketing Strategies - Quora A good piece of content or email copy is useless without a list of recipients to throw them at. Your email database is a crucial aspect of your B2B lead generation campaign. The thing is, it does not only need to be a big list; it also has to be a relevant list. There’s no point gathering hundreds or thousands of email addresses if only a handful of them would even consider taking a bite of your marketing offer. One needs to employ astrategy to effectively grow the email database. Consider these tips from Business.com - Acquire Knowledge, Business Products and Services: 1. Your customers and prospects spend a ton of time on your website. 2. Another simple, yet effective, way to build your list is to add a pop-up or lightbox for email sign-ups upon entrance to the website. 3. For small businesses, this is a very important tactic. 4. There should be an easy link on all your social profiles encouraging followers, fans, like-ers, and connections to keep in touch via your marketing emails.
3 Common B2B Appointment Setting Objections (and how to conquer them) An average telemarketer would tell you how challenging it is to set appointments with B2B leads, especially when dealing with a difficult industry such as IT products, services and software. It’s almost impossible to come across a prospect that doesn’t have any objection, either real or made-up. Appointment setting companies encounter these objections everyday, as they carry out lead generation campaigns for their clients. How exactly are they able to overcome these hurdles in a consistent basis? First, let’s identify these common objections: #1: “We’re not interested.” #2: “We’re busy / Now’s not a good time / Just send us an email.” #3: “We’re already working with someone.” Sounds familiar? #1: “We’re not interested.” Most often than not, prospects say this because they don’t have a clear picture of what you’re supposed to offer to them. #2: “We’re busy / Now’s not a good time / Just send us an email.” This objection is a little tricky. #3: “We’re already working with someone.”
3 Reasons why Readability and Lead Generation Go Together | Rom Agustin | Outside the Box In essence, lead generation is generally about enticing and goading, and the process doesn’t happen overnight. Indeed, there exists a plethora of complications that challenge B2B marketers, especially when they take their campaigns into the cyber world. It’s dog-eat-dog as companies are concocting up efficient ways in prospecting for qualified sales leads and procure high conversion rates crucial to corporate braggadocio. But while aggressiveness has the function of driving a company towards its goals, content is still king. Knowing that content is (always) king it is high-time for B2B marketers to step up their game online. The role of content is indispensable. Readability is really about procuring interest, and for a few good reasons that your campaign should leverage. Less boring. Let’s face it: quality content is also interesting content. Retains interest. Readable content can also mean scannable content. Saves on headaches. The least thing your audience wants is a headache. Like this:
The Ultimate List of Who’s Who in B2B Marketing this 2014 There’s a reason why influencers are called as they are. Not only do they influence people by means of dishing out valuable insights – in this case, marketing trends, techniques and just about anything that only experienced veterans can share – but they also influence fellow marketers by giving them a much-needed. albeit meager, share of the limelight. In the B2B Digital Marketing sphere, the top influencers every marketers should follow on social networking sites are as follows: Jay has consulted with more than 700 companies on digital marketing since 1994 including Caterpillar, Nike, and 30 of the Fortune 500. He was named one of America’s top social media consultants by Fast Company magazine and the Convince & Convert blog is ranked as the worlds #1 content marketing resource by the Content Marketing Institute. Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. Jon Miller (@jonmiller) – VP, Marketo