Alaska Airlines drives app engagement with Passbook integration, push messaging The Alaska Airlines mobile application for iOS users has been updated to enable users to add their boarding pass to Passbook, helping the airline improve customer experiences and increasing engagement. The airline has offered electronic boarding passes through its native apps for some time but this is the first time they will be supported by Apple Passbook. The updated app also now includes push messaging to alert users to gate and seat changes, time changes and other travel updates that can be served in real-time. “Passbook has really been growing in popularity and Alaska’s customers were asking for this functionality,” said Joe Beninato, general manager of digital wallet for Urban Airship, Portland. “Their new Passbook boarding passes go beyond the electronic boarding passes Alaska already had in its app to automatically pop-up on home screens as customers arrive at the airport, and also automatically update if something like a flight time or gate change occurs,” he said.
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