How to Make Your Facebook Marketing Work for B2B Do you target other businesses? Are you struggling to generate more Facebook engagement? Facebook marketing can work well for B2B companies, but you may have to rethink how you use your Facebook page. In this article you’ll discover four tips that can help you make Facebook work for your B2B company or client. #1: Understand Your Audience It’s important to recognize that your audience on Facebook may not be the same as your audience on LinkedIn. Knowing your audience—what resonates with them and what their expectations are—is always your first step to success. So how do you find out who your Facebook audience is? Facebook Insights tracks how your audience engages with your page. Facebook Insights offers a range of audience data. If you’re using Google Analytics, I recommend upgrading to Universal Analytics so you can use the affinity categories data. Inside Google Analytics click on Admin to upgrade to Universal Analytics. The best data of all, though, is the data you already have.
Small Biz Social Friday: 6 Free Tools for Creating Awesome Pinterest Images Not a photoshop pro? No problem! In this week’s Pinterest-themed Small Biz Social Friday post, we share six awesome free tools that allow you to create eye-catching images for Pinterest (and your other social sites, too). Okay, here we go! PicMonkey PicMonkey is one of the most popular free online photo editors. TIP: When you save your image in PicMonkey, it’s best to select “Pierce” or “Sean” under the Quality option — this will ensure your image has good quality when you Pin it. iPiccy If you’re sharing lots of images that include people, iPiccy is a really cool all-in-one photo editing tool to use. Recite Recite gets two big thumbs up for ease and beauty. TIP: Another tool similar to Recite is Quote Cover. Pinwords Pinwords allows you to “instantly add beautiful text to your images.” TIP: Check out their Pinwords bookmarklet! Someecards It’s most likely you’ve seen Someecards before. Studio Design Studio Design is one of our favorite free mobile photo-editing apps. P.S. Share Comments
How to Create an Infographic That Boosts Social Shares and Leads Are you considering infographics for your marketing? Can you effectively communicate visually? Infographics are powerful ways to get attention. In this article, you’ll discover how to craft infographics that are widely shared. Why Infographics? Modern humans have been around for about 200,000 years and for almost all of that time (97%, to be precise), we’ve survived by reading just the visual imagery around us. We didn’t start using alphabets until about 5500 years ago. The fact is, our evolving brains continue to interpret images faster than text. Because of that, infographics, a hybrid of images and text, have become a great fit for social media marketing. Visual.ly shows why brands should use infographics. Examples of companies using infographics include Pepsi, Kraft, Pritikin, Coupon Chief, Marvel, and Venere.com. Infographics get noticed, invite engagement, are highly flexible and are popular on social networks. #1: Plan Your Story Around Your Objectives #2: Gather Your Data Conclusion
The Scientific Guide to Pinterest Marketing 1K Flares Filament.io 1K Flares × What should I be doing with Pinterest? We hear this question a lot on the Buffer blog. We’ve been fortunate to find some neat ways to improve social media marketing on Facebook, Twitter, LinkedIn, and more, but Pinterest? It’s kind of uncharted territory for a lot of us. (Just so you know, Buffer doesn’t integrate with Pinterest yet, but you can be sure we’ll be the first one on their doorstep when the API opens up for us to do so!) In our experience, there is a growing interest in Pinterest marketing, Pinterest research, Pinterest stats and tips. Ready to go? More adults use Pinterest than they do Twitter Do you have a Twitter marketing strategy? A Pew Research study compared social media usage in 2012 and 2013 to see how five of the top social networks have grown. More than one-fifth of U.S. adults use Pinterest—a greater number than Twitter or Instagram, and a 6 percent jump from a year ago. 4 Pinterest mindsets: The intersection of need and timeliness
5 Instagram Tools to Better Manage Your Marketing Is your business using Instagram? Do you need better tools? Many marketers haven’t adopted Instagram because it doesn’t offer the right tools to help them use it effectively. Here are five Instagram tools to help you become more efficient with Instagram. Why Instagram? Instagram is a rapidly growing photo and video sharing platform with more than 150 million users and 16 billion photos shared. Google Trends show you the volume of searches for “Instagram.” Google Trends show a rapid growth in the search for “Instagram,” which is a good sign for the application’s popularity. Read on to find tools that will help you market yourself or your brand on this popular platform. #1: Improve Your Account Management with Statigr.am Statigr.am is a web-based management tool for Instagram. Features Viewer—Allows you to view your feed and the people you are connected to in different ways. How it Works To get started, just go to www.Statigr.am and log in using your Instagram username and password. Viewer Manage
How to Post Repinable Pins - Pinterest Marketing Cheat Sheet [Infographic] How to Post Repinable Pins – Pinterest Marketing Cheat Sheet [Infographic] There’s no denying that Pinterest is a great way to generate traffic. If you know how to use it. There’s a lot of information packed into that little graphic. The Pinterest Marketing Cheat Sheet General To-Do’s Appeal to many interestsUpdate boards and pins regularlyPin bucket-list content (inspirations and aspirations)Promote an idea, content or product Pin Timing The best time to pin on weekends is Saturday morningThe best day to pin on weekdays is ThursdayThe best time to pin is 2PM – 4PM EST and 8PM – 1AM ESTAlways be on the lookout for trends Pin Image Pin Beautiful, clear imagesMake sure that your images evoke emotion and give valueRelate images to trendsVertical (portrait or taller) images work better than landscape or square General Profile General Board Place your boards into a Pinterest CategoryStick with one niche per boardUse searchable keywords in board namesChoose a compelling image for your board cover
How to Create a Successful Business Blog Want to build a blog that benefits you and your business? Do you need help managing your blog? Whether you’re starting a new business blog or looking to revive an old one, there’s a lot to do. You may even feel overwhelmed by all that’s involved. In this article you’ll find numerous resources and practical advice to help you through each stage of the blogging process. Why Write a Business Blog? A business blog helps you cement your position as an expert by giving you a platform to provide exceptional content (news, tips, trends) for your clients, potential clients and partners. “A business blog is important because it is the optimal choice for your content marketing hub. Here are 10 things you can do, along with a variety of resources you can use, to create and promote a successful business blog. #1: Establish Blog Goals A business blog is a long-term commitment—an investment of time, energy and effort. Why am I starting a blog? Here are some excellent resources to guide you in goal-setting:
Pinterest Marketing Guide: How to Use Pinterest to Boost Your Brand The potential marketing advantages of Pinterest have been well documented recently, as the fledgling social sharing site boosts traffic and sales for niche retailers like Etsy. Pinterest is serious business. Regardless of your personal feelings for Pinterest (huge time waster or glorious godsend?), it’s impossible to deny the marketing opportunities ripe for the picking! Why Developing a Pinterest Marketing Plan is Worth Your Time Pinterest has shown remarkable marketing potential as some sites begin to receive more referral traffic from Pinterest than social media heavyweight Twitter. Some quick Pinterest marketing statistics and facts as we get started: Pinterest is dominated by women, with 90% of users being female21% of users have purchased something they found on a PinboardThe most popular categories are Home (17%), Arts & Crafts (12%), Style/Fashion (12%), and Food (10%) How Can Pinterest Work for Businesses? Pinterest can work wonders for businesses outside of retail as well.
5 Little-known YouTube Features for Marketers Are you using YouTube as part of your social media marketing strategy? Do you want to reach more viewers and optimize the quality of your videos? There are a whole host of lesser-known YouTube features that creators need to utilize to improve the quality of their content and expand their reach. In this article you’ll discover how to use these tools to increase watch time, attract subscribers and drive more traffic to your website. #1: YouTube Audio Library How many times have you watched a video online, only to exclaim afterwards that it was “the music that made it”? Music evokes a strong emotional response in an audience. It’s tough to find the right music for a video, especially if you’re on a budget. Choose background music via the YouTube Audio Library to improve your video’s impact. Access the YouTube Audio Library through the Creation Tools menu in the Video Manager section of your YouTube account. #2: YouTube Fan Finder Fan Finder ads will stay in the queue until approved. Success!
A Marketer's Guide To Pinterest: Pin It To Win It [Infographic] Pinterest has become an online phenomenon as a visually driven social network where users create virtual pinboards that they fill with images from around the web. People share images of things that pique their interest by “pinning” them on pinboards in an array of categories such as fashion, cooking, and crafts. Other Pinterest users pass them on by “repinning” them to their own pinboards. Spread the Word You can embed this graphic on your blog or website. Smaller Image (475 px width) Full Size (1000 px width) Like what you are reading? Follow MDG Advertising and always be in the know. To learn about utilizing the latest social networks to improve your brand’s exposure and reach, contact MDG Advertising today at 561-338-7797 or visit mdgadvertising.com. Learn more about the Value of Infographics. Check out MDG’s Social Media Infographics:The ROI of Social Media, How Social Media Changed the Ad Game, and The Social Campaign:The Growing Reach of Social Media’s Election Impact. Google+
LinkedIn Publishing Platform: What Marketers Need to Know Do you publish long-form content? Are you wondering if the new LinkedIn publishing platform can help your business? To learn about the LinkedIn publishing platform and why you may want to consider it, I interview Stephanie Sammons for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Stephanie Sammons, who is a LinkedIn marketing expert and CEO of Wired Advisor, a digital marketing platform that helps financial advisors create and publish content. Stephanie shares how marketers can make the most out of the LinkedIn publishing platform. You’ll discover what type of content works best, when to schedule posts and how you can use the platform to grow a following. Listen Now LinkedIn Publishing Platform