What Happens When Guys Get on Pinterest <br/><a href=" News</a> | <a href=" ABC News Videos</a> Copy It may have risen to fame on the shoulders of mommy bloggers, brides and fashionistas, but a growing number of guys are staking -- or pinning, as it were -- their claim in the land of Pinterest. As of January 2014, Pinterest has more than 60 million monthly active desktop users globally, according to ComScore. Of those, 30 percent are men -- and some have taken to the sugar-and-spice-dominated platform with the same obsessiveness devoted to fantasy football leagues and "March Madness" brackets. "I find amazing things on a regular basis -- tutorials, recipes and masculine design ideas that I wouldn't have thought to look up on my own," Daniel Bear Hunley, a "pinfluencer" with roughly 1.6 million followers, who currently maintains 42 different boards. READ: Pinterest Expands to Travel Industry with 'Place Pins' Launch READ: Is Pinterest Revealing Your Secrets for You?
mashable Pinterest is adding new search features to help users better navigate the 30 billion pins on the site. The company just announced Guided Search, a new product that lets users filter their search by adding specific filters relevant to the original search term. For example, searching for "hairstyles" will now provide filters like "wedding," "round face," or "short hair." Users searching for "burgers" may see filters like "vegan" or "easy recipes." The filters can be added or removed without leaving the search results page, and appear on mobile as visual tiles below the search bar. The hope is that users will come across more relevant content, as well as discover new content they didn't even know they were looking for, says Pinterest CEO Ben Silbermann. Part of what made the expanded search necessary is the total number of pins on the platform. Guided Search isn't the only way the company is hoping to identify new content for its users. Have something to add to this story?
How to Make Your Facebook Marketing Work for B2B Do you target other businesses? Are you struggling to generate more Facebook engagement? Facebook marketing can work well for B2B companies, but you may have to rethink how you use your Facebook page. In this article you’ll discover four tips that can help you make Facebook work for your B2B company or client. #1: Understand Your Audience It’s important to recognize that your audience on Facebook may not be the same as your audience on LinkedIn. Knowing your audience—what resonates with them and what their expectations are—is always your first step to success. So how do you find out who your Facebook audience is? Facebook Insights tracks how your audience engages with your page. Facebook Insights offers a range of audience data. If you’re using Google Analytics, I recommend upgrading to Universal Analytics so you can use the affinity categories data. Inside Google Analytics click on Admin to upgrade to Universal Analytics. The best data of all, though, is the data you already have.
Want to Dominate Pinterest? Follow These 6 Tips Pinterest is the only social network your grandma understands; it’s also the one your mom jumped on before you did. A once-obscure image board platform with a mere 5,000 users, Pinterest has taken the social web by storm. In just three years, 70 million people—80 percent of whom are female—have pinned over 30 billion items. With these numbers, Pinterest has become the discovery platform that brands have always wished for. One brand that has found major success on the platform is Tiny Hands, a super-small business making big noise with its food jewelry. For those still trying to get a grasp on that perfect Pinterest strategy, Pak shares what works for her business on a platform that is just beginning to realize its earning potential. 1. While Facebook and Twitter offer brands a voice, Pinterest helps them craft the perfect image. “Pinterest serves as a visual display of your brand’s culture,” Pak says. This rings true even for brands with a large physical presence. 2. 3. 4. 5. 6. Related
mashable In what must count as one of the strangest protests ever seen on the streets of San Francisco's startup-filled SOMA district, Greenpeace activists surrounded Pinterest HQ Tuesday morning and ... gave employees free Blue Bottle coffee and cupcakes with the Pinterest logo on them. The cupcake offensive was part of a wider protest that encompassed dozens of the most widely-pinned artists on the popular social media service, all of whom simultaneously posted pictures asking Pinterest to "make our pins green." The problem, as Greenpeace sees it, is that Pinterest hosts its pins on Amazon Web Services — which was called out last month in Greenpeace's report on cloud computing, "Clicking Clean." Amazon has made no such commitment, and isn't transparent about where its energy comes from. But if Tuesday's protest is anything to go by, employees at those companies should be less concerned about picket lines than expanding waistlines. Image: Mashable, Chris Taylor
How to Create an Infographic That Boosts Social Shares and Leads Are you considering infographics for your marketing? Can you effectively communicate visually? Infographics are powerful ways to get attention. In this article, you’ll discover how to craft infographics that are widely shared. Why Infographics? Modern humans have been around for about 200,000 years and for almost all of that time (97%, to be precise), we’ve survived by reading just the visual imagery around us. We didn’t start using alphabets until about 5500 years ago. The fact is, our evolving brains continue to interpret images faster than text. Because of that, infographics, a hybrid of images and text, have become a great fit for social media marketing. Visual.ly shows why brands should use infographics. Examples of companies using infographics include Pepsi, Kraft, Pritikin, Coupon Chief, Marvel, and Venere.com. Infographics get noticed, invite engagement, are highly flexible and are popular on social networks. #1: Plan Your Story Around Your Objectives #2: Gather Your Data Conclusion
Why Business Should Take an Interest in Pinterest Pinterest has opened up mood-boarding to the digital masses. A tool that was once exclusive to creatives behind the scenes has gone mass-market on a platform that still doesn’t have an API. And the masses are thrilled! The traffic-load is huge and brands are salivating about how to get involved. While there isn’t an ad platform yet there’s still a way for your brand to be active as Pinterest matures – here are a few tips: 1. Pinterest is not just about sharing. If your brand is in any way a lifestyle brand, then you should be set. West Elm and Whole Foods have been early adopters who are doing well. Whole Foods Market Whole Foods is the world’s largest retailer of natural and organic foods, with stores throughout North America and the United Kingdom. West Elm West Elm designs clean simple products for modern living. 2. Ok so you are a lifestyle brand. Immediately populate your profile with original content. 3. Organize your boards in unique ways for your brand its consumers. 4. Food “Pinned” 5.
mashable Pinterest's ad program may be less than a week old, but the company certainly isn't having cashflow issues. Pinterest raised another large funding round — its third in about 15 months — this one worth $200 million with a $5 billion valuation, according to a company spokesperson. The round, which was first reported by Read Write, includes a handful of existing investors like SV Angel, Bessemer Venture Partners, Fidelity, Andreessen Horowitz, FirstMark Capital, and Valiant Capital Partners. Pinterest already raised two $200 million-plus rounds in 2013, including $225 million last October, a round that valued the company at $3.8 billion. In a statement given to Mashable, Pinterest CEO Ben Silbermann said: "Pinterest has a vision of solving discovery and helping everyone find things they'll love. This new investment gives us additional resources to realize our vision." Some of Pinterest's most popular sections — fashion, travel, and do it yourself — are popular verticals for retailers.
5 Instagram Tools to Better Manage Your Marketing Is your business using Instagram? Do you need better tools? Many marketers haven’t adopted Instagram because it doesn’t offer the right tools to help them use it effectively. Here are five Instagram tools to help you become more efficient with Instagram. Why Instagram? Instagram is a rapidly growing photo and video sharing platform with more than 150 million users and 16 billion photos shared. Google Trends show you the volume of searches for “Instagram.” Google Trends show a rapid growth in the search for “Instagram,” which is a good sign for the application’s popularity. Read on to find tools that will help you market yourself or your brand on this popular platform. #1: Improve Your Account Management with Statigr.am Statigr.am is a web-based management tool for Instagram. Features Viewer—Allows you to view your feed and the people you are connected to in different ways. How it Works To get started, just go to www.Statigr.am and log in using your Instagram username and password. Viewer Manage
How to Use Pinterest Analytics, 6 Metrics Worth Measuring Is your business using Pinterest to reach your audience with one-of-a-kind visuals? Are you measuring your Pinterest marketing effectively? It’s crucial that any business understands whether their time spent on a social network is generating results. Why Pinterest Analytics? Consistently measuring your activity on Pinterest can also help your business identify what types of content resonate best on this channel and with your specific audience. The number of followers your account has is important to note, but it’s certainly not the final indicator of a successful Pinterest strategy. Pinterest’s new analytics tool offers insights into how your website’s content is performing. To gain access to your Pinterest account’s analytics, verify your website and then from the Settings drop-down menu at the top right-hand corner, you’ll be able to check your stats by clicking Analytics. View stats about your Pinterest activity from any date range of your choosing. #1: Pins From Your Website Bonus Insights
6 Ways to Promote Your Business With Pinterest Places Do you use Pinterest to promote your business? Have you heard of Pinterest place pins? Whether you have a storefront, products or a travel aspect to your business, consider exploring the geographic elements of Pinterest In this article, you’ll learn six ways you can use Pinterest place pins boards to promote your business or products. Pinterest’s new Places boards have really taken off. How Place Pins Work Businesses now have two ways to associate their pins with a geographic location. Place pins use Foursquare‘s location API combined with Mapbox’s map technology. Brands can create a board to focus on places in a single city or country, or a board that focuses on similar places across the globe. This board from Outside Magazine shares places across the United States. This tool is a dream come true for companies in the travel industry. However, just about any company can think outside the box and come up with a creative way to use Pinterest place pins. How to Create a Pinterest Places Board