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Optimal Workshop

Optimal Workshop

Keynote Visitor Insights is a feedback tool that lets you not only listen to your customers, but convert that conversation into business intelligence. Harnessing the voice of the customer provides critical insights that you use to stay ahead of competitors and find opportunity for innovation. Visitor Insights provides a way to measure customer satisfaction, and collect customer opinion on your site, without deflecting them from their intended tasks. Visitor Insights combines the best of customer satisfaction survey software with web analytics providing usable data from virtually any website. With a single feedback tool, Visitor Insights allows you to collect the behavioral and analytical customer satisfaction metrics that allows you to confidently improve the visitor experience on your site. Actionable Reporting – Delivered straight to you – In addition to a powerful, secure online portal, Visitor Insights delivers timely reports of key customer metrics that can be shared across your business.

A/B Testing Tool | Split Testing and Multivariate Testing Software - Visual Website Optimizer Treejack | Optimal Workshop Information Architecture Validation Software Take the guesswork out of information architecture with Treejack – the usability testing tool you can use to test your IA without visual distractions. Treejack helps you prove your site structure will work before you get into interface design. Tree testing is a usability technique for evaluating the findability of topics in a website. It’s also known as ‘reverse card sorting’ or ‘card-based classification’. Easy as 1,2,3 “It is so fast and easy to set up that it's really crazy not to use it.” – Jason Holmes, American Greetings Proving an Information Architecture 1. Your “tree” is the site structure, your information architecture. 2. We're here to find out if people can achieve what they came for on your website or intranet. 3. We give you a unique study link that you can email to your users and customers, tweet to the world, or give to a participant recruitment agent or consultant. All systems are Go “Oh yes. User Centered Information Design Sign up

Does Your Website Design Appeal To The Right People? So you have a website – and you know who you want your target group to be. Great. But how do you make sure you design your site for the right kind of people? How do you make sure to attract people that not only like your product – but that have the right age, lifestyle, or even money to buy it? Obviously, your product already does a lot of the work. People who don’t like it, or who don’t think it will fit their current life situation, probably won’t be the majority of your visitors. Grab their attention and influence their perception, Guide their attention and make sure they find what they are looking for,Allow them to appreciate your website and have fun, and Build a relationship with them. Yet, one question remains: How do you make sure your design appeals to the right people? Sinus Milieus: Bring your target group to life Distribution of Sinus Milieus in the US by their social status and basic values ‘High Social Status’ milieus Sinus Milieus in the US with high social status Old Guard.

Clue – A fun and easy way to test what people remember on your website. The Psychology Behind Information Dashboards With data-driven decisions gradually becoming the norm in every industry, the information dashboard has an important role. With its interactive and intuitive interface and its ability to visualize data in a single screen, it’s becoming a critical tool in the hands of the business user. Moreover, the information dashboard is also making its way into apps used by laypeople for managing day-to-day activities like budget tracking and fitness management. So what makes information dashboards so appealing to the human mind? What is it that the human mind seeks that is so nicely provided by information dashboards? Desire to Control We love to be in control. From an evolutionary standpoint, if we are in control of our environment we have a better chance of survival. An information dashboard gives you that control. This Marketo dashboard helps marketing teams collaborate on budgets and keep spending on target. Most information dashboards use a three-pronged strategy to establish a sense of control: