The science behind fonts (and how they make you feel)
I’ve noticed how seemingly small things like font and the spacing between letters can impact how I feel when reading online. The right font choice along with the absence of sidebars and popups makes everything feel easier and better to read. Websites like Medium, Signal vs. Noise, and Zen Habits are like yoga studios for content. Their presentation of content puts me at peace while reading, allowing me to fully focus on the stories without distraction. Just look at the difference between Medium and Cracked: Exhibit A) Medium.com Exhibit B) Cracked.com When you compare the two, it’s obvious which one makes you feel like crud. The Cracked layout is painful to look at. After experimenting with how we display content on the ooomf blog, I discovered there’s an element of science behind why we feel this way toward certain typefaces and layouts. How we read When we read, our eyes follow a natural pattern called a Scan Path. We break sentences up into scans (saccades) and pauses (fixations). 1. 2. 3.
Related: Emotions in storytelling
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