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14 Powerful Tips for Marketing on Facebook

14 Powerful Tips for Marketing on Facebook
Posted on August 10, 2010 Filed Under Facebook, Internet Marketing, Social Media Marketing, Social Networking, Traffic Building, Uncategorized Finding a good place to showcase your products, services and websites for free in the online world is a dream for everyone – Facebook has made this a reality. With half a billion Facebook users and thousands of online communities to choose from, Facebook has brought potential customers much closer to you. It’s no big secret that Facebook can help you in online marketing. However, I know there are many of you who believe that just registering on Facebook is enough… it’s not. There is much more to marketing on Facebook than just creating a profile. 1. o Profile Picture: Always put your best foot forward, which means us e the most flattering picture as your profile picture. o Add Friends: After creating a profile, don’t wait for things to happen. o Wall: This is your main platform to interact with Facebook users. 2. 3. views. 4. ‘fan’. 5. 6. 7. 8. 9. Related:  Social Media Marketing

Web 2.0 World Wide Web sites that use technology beyond the static pages of earlier Web sites Web 2.0 (also known as participative (or participatory)[1] web and social web)[2] refers to websites that emphasize user-generated content, ease of use, participatory culture and interoperability (i.e., compatibility with other products, systems, and devices) for end users. The term was coined by Darcy DiNucci in 1999[3] and later popularized by Tim O'Reilly and Dale Dougherty at the first Web 2.0 Conference in 2004.[4][5][6] Although the term mimics the numbering of software versions, it does not denote a formal change in the nature of the World Wide Web,[7] but merely describes a general change that occurred during this period as interactive websites proliferated and came to overshadow the older, more static websites of the original Web.[8] History[edit] Web 1.0[edit] Some Web 2.0 capabilities were present in the days of Web 1.0, but were implemented differently. Characteristics[edit] Web 2.0[edit] Search

5 Compelling Reasons To Make Your Site Mobile Friendly Posted on April 13, 2010 Filed Under Advertising, SEO, Social Media Marketing, Social Networking, Traffic Building Maybe it is a matter of convenience, or in this age of zero patience, it could be a matter of instant gratification even, but the number of people turning to mobile devices to access the web has been steadily increasing. The increasing popularity of smartphones only underscores this emerging trend. Last year saw iPhone sales doubling while the worldwide sales of smartphones shot up by 24%, and by the end of 2011, they are expected to outsell PCs. If you don’t want to take my word for it, here are five compelling reasons to optimize and calibrate your site for mobile devices. 1. 2. 3. factor in the burgeoning smartphone market and one can easily envision mobile web usage reaching an unprecedented high in the next few years. 4. 5. – ‘the mobile junkies’ – they spend more time using their mobile devices than they do with their PCs. Pretty compelling, aren’t they? Comments

5 Money Making Opportunities on Facebook With the release of its new platform, Facebook’s recent endeavor in social media presents a unique opportunity for marketers, developers and businesses to tap into the social network’s young, active, and viral crowd. However, over the past few weeks there has been a rising concern among developers to uncover ways to monetize their Facebook applications. The curse of instant online success is that you can no longer sustain expensive servers to support hundreds and thousands (or even millions) of Facebook users. 1. 2. 3. 4. 5. Facebook has a huge active community. Due to the pace of innovation over the web, it is imperative that companies jump on opportunities like these as they turn up.

4 Ways Social Media is Changing Business Soren Gordhamer writes and consults on ways we can more creatively and effectively use the technologies of our age, including social media. He is the author of "Wisdom 2.0" (HarperOne, 2009). You can follow him on Twitter at @SorenG. Social media is helping to forge a new era in business transparency and engagement, creating both new challenges and opportunities. Gone are the days when companies could rely on carefully crafted press releases or flashy ad campaigns to communicate with their customers, often in an attempt to convince people that their products are the best in the field. Companies now face a clear choice: wall themselves in and become increasingly controlled and hidden, or use social media and other means to reveal their human side, welcome transparency, and forge new relationships with their customers. Below are the top four broad shifts that social media is causing in business. 1. 2. 3. 4. If I want to communicate with a company, I tend to look them up on Twitter first.

AniseSmith: Providing Total Marketing Solutions The 7 Biggest Fan Page Marketing Mistakes After working with many companies on Facebook marketing, teaching many students, and speaking with many audiences, I’ve discovered some common mistakes that hold companies back from getting results. If you want to get better Facebook fan page marketing results, check this list and find out whether you’re making any of these mistakes. Fan Page Mistake #1: Assuming People Go To Your Fan Page (Versus Seeing Your Posts In Their News Feed) Most people, if they ever go to a fan page, only go there once. Some highly interactive pages get more visitors, and you can bring fans back to the page or to specific tabs with posts or ads, but usually fans see your page’s posts via their news feed. One of the biggest surprises to me, in teaching Facebook marketing to many audiences, was that most business owners don’t understand how people use Facebook: This is also a good reason to look at Facebook Groups, because every time any Group member posts or comments, everyone gets a notification.

Integrated marketing communications Integrated Marketing Communication (IMC) is the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional methods to reinforce each other. History[edit] The first definition for integrated marketing communication came from the American Association of Advertising Agencies (also 4A's) in 1989, defining IMC as "an approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other. "[1] The 4A's definition of IMC recognizes the strategic roles of various communication disciplines (advertising, public relations, sales promotions, etc.) to provide clarity, consistency, and increased impact when combined within a comprehensive communications plan. Basically, it is the application of consistent brand messaging across both traditional and non-traditional marketing channels. Organizational culture Four P's Promotion

How To Quickly Customize Your Facebook Page To Attract More Fans Facebook Fan Pages are gaining popularity due to their high adoption rates among Facebook’s 300+ million users. Currently more than 10 million users become fans of Pages each day. However, the basic fan page layout is quite cookie cutter, so adding some simple modifications can really make a Fan Page standout and land those valuable fans. The average Facebook Page would look like the following: The main features are the different tabs (called ‘boxes’) that make up the overall look of the page. What all of these items are lacking – is the ability to modify a page so that the visual appearance could match that of your website, promotional material or landing page. The application Static FBML will allow you to create a new tab on your Facebook Page that can be completely customized to mimic your web presence by displaying HTML and FBML so that you can render a truly customized section for your fans. First, you must have an active Facebook Page that you have admin access to.

What is Organic SEO? What is organic SEO and how is it different from any other SEO, if that exists? And how does content writing help you in this regard? When I first heard of organic SEO I thought it must be some exotic and cryptic way of optimizing web pages. Then I did some research and was pleasantly surprised to discover that without even knowing what is organic SEO I was practicing it while creating content for not just my own website, but also for my clients. Organic SEO means getting good rankings for your targeted search terms on various search engines without having to pay the search engines for the placements. Organic results are all those links and their descriptions Google ranks and lists according to its algorithm. Now that you know what is organic SEO, naturally you would like to know what are the benefits of improving the SEO of your website organically rather than going for paid listings that can be extremely fast and efficient, despite the cost. 0instagram

15 Tips For A Successful Facebook Ads Program If you’re a marketing or advertising professional, then lately you’ve probably been running ads on Facebook or have heard the phrase ‘paid social’ or ‘Facebook ads’. That’s because according to eMarketer, social media is the fastest growing digital media channel. As impressive as that is, it doesn’t tell the whole story. First, let’s consider some statistics: “More than half of 25 to 34-year-old social network users say they can’t live without their social media sites” – eMarketer 2011“9 out of 10 Internet users visited a social networking site each month in 2010″– comScore, February 2011“74% of consumers are influenced to buy AFTER soliciting feedback from social media ” – comScore, February 2011“67% of Twitter users who become followers of a brand are more likely to buy from that brand” – comScore, February 2011“60% of Facebook users who become fans of a brand recommend that brand to a friend ” – comScore, February 2011 1. Like Google, Facebook makes its money when a user clicks an ad.

To Understand Your Market, Harness The 7 Elements of Customer and Social Data Who has more information about US’s Gen Y? Facebook or the United States Government? Each time I ask this question on stage, most hands vote that Facebook has more information, although someone usually suggests the United States Governmant can obtain it if they need to. In fact, the amount of consumer data emerging in the social web only continues to hockey stick (see this graphic from Twitter) The following is a summary of a research project we did to understand how to harness new data types in their online experiences. The 7 Elements of Social Data We segmented data that has been tried and true for years on the top tier: demographics and product. Demographic Data This data types enables an effecient way to create context about consumers, yet broad survey-based research may not yield specific nuances and needs about specific individual taste as today’s consumers are given more choices and have more discrete needs. Want to learn more?

8 Different Facebook Landing Tabs Used By Businesses On Facebook Are you looking to turn more Facebook lurkers into fans of your page? There’s no better way to do this than with a custom Facebook landing tab. As interest in Facebook marketing increases, marketers are looking for new ways to improve their technique. If you’re a regular reader of Social Media Examiner and also visit our Facebook Page then you’ve already heard about creating custom tabs using Facebook’s Static FBML for engaging first-time Facebook visitors. Here are eight different ways businesses are using landing tabs on Facebook. #1: Ask Your Visitors to Like Your Page Your landing tab is a great place to ask first-time visitors to “Like” your page and grow your Facebook community, just as Apryl Parcher does here. Notice how Apryl Parcher asks new visitors to like her business page to grow her Facebook community. #2: Give Multiple Invitations for Engagement Have a look at all of the different ways Starwood Preferred Guest incites visitors to interact with them on their Facebook page.

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