B2B Lead Management Process: Why you need one Everyone who’s in the business of B2B lead generation knows how important it is to capture and nurture leads. The task does not conclude once the prospect agrees to disclose information, sign up for something or agrees to an appointment. Leads still need a working, effective management process. Do you have a standard process to manage your leads? What do you do with leads that aren’t quite ready to buy or commit? If you answered ‘no’ to any of the questions above, you’ve got a problem with a lead management process. Gather valuable dataValidate and rank leads according to probability of successEstablish processes to nurture pre-sale leadsIdentify sales- ready leads One may find it surprising that most marketing teams have no lead management program in place. Also, without a lead management system what would take care of the prospects, they will probably end up buying from your competition. The objective of a lead management process is threefold.
Does your Lead Generation Website have enough Credibility Lead generation is not a pushing game but more of a pulling game. You can’t go out there and force people to visit your blog and read your content. You’re going to have to find ways to attract them so that they themselves would voluntarily check you out and (hopefully) leave information that you can use to sell them things in the future. For that to happen, you’ve got to give them reason why they need to pick your site among thousands of possible other choices. BJ Fogg, a leading researcher on website credibility, says there are 4 types of credibility: Presumed credibility – General assumptions (e.g. Based on these, here are five questions to ask to gauge your website’s credibility, according to a post at Yola.com: 1. 2. Visitors will feel more comfortable dealing with your organization, if they know they can contact you easily by phone or email – even if they don’t at first. 3. 4. 5. See more at: Do Visitors See Your Website as Credible?
What Business Marketers Can Learn from the Legacy of George Washington What can business marketers learn from one of the founding fathers of the United States? If Washington were still alive today, it would have been his 225th birthday this February 22. That’s two and one-quarters centuries. America’s first ever commander-in-chief has etched a legacy in stone, not only manifested in crisp dollar bills but also in the pages of Revolutionary War history. His contributions will most likely be immortal, and the inspirational principles of morality and strength are things every leader ought to emulate. Act by example, motivate others. Washington was an initiator. Be consistent with your values. When marketers carry out activities to promote a brand or business to a target market, they bring with them the task of securing the dignity and reputation of the companies they represent. One of the many things that made Washington effective as a leader was his consistency inside and out. Let the people do most of the talking.
Capturing Advertisers for Upscale Direct Mailer The Client The Client is a $50 million direct mail company delivering upscale prospects to advertisers of high-end products and services. They link people in upscale owner-occupied homes with the products and services they desire. The Client produces and mails decks of eye-catching, full-color, glossy postcards to this highly desirable, yet difficult-to-target, demographic. Their decks reach approximately 11 million unique homes a year, an annual circulation of more than 44 million card pack impressions. Based in Tampa, Fla., the Client has 78 franchisees in 125 markets. The Challenge Despite its huge client base and nationwide coverage, the Client needed a partner to provide them with a steady flow of advertisers. The Callbox Solution An Appointment Setting Campaign was launched to capture advertisers that catered to affluent homeowners. Assessment and List Preparation Cold Calling and Appointment Setting The Results Satisfied Client Refers Callbox to Over 15 Franchises
What Will SMBs Focus on in 2014? Greater Online Presence We’ve all heard about the brouhaha about how mobile usage will take over desktop particularly starting in 2014. That’s why businesses have started giving more focus on making their strategies compatible to mobile devices. But that’s only for huge businesses. Small and medium-sized businesses apparently are rather behind their larger counterparts when it comes to going mobile. In 2014, SMBs say they plan to focus on establishing more of their online presence, whether through blogging, social media marketing or any other web-based campaigns. So why aren’t they joining the mobile revolution? j2 Global’s research, as reported by eMarketer.com, indicated that a common increase in online presence, including things as basic as setting up a website or online store, was the top priority for 2014 for nearly three in 10 SMB professionals surveyed. This goes to show that not all sectors of the business chain are able to go with the changing times.
Leads Generation Marketing Online Marketing Lead Generation and Appointment Setting So you have a website, what now? Your site is one among hundreds of millions out there – 644,275,754 active as of March 2012 according to Netcraft.com. I think it won’t be a stretch to say that you need to put in some more work to get that site noticed. You can drop all your other business functions for the next six months at least and focus on marketing your website or you can let us do it for you. More and more people are getting wired on the Internet today whether they’re on a Mac or PC, tablets or smartphones. Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left to know more how we can help you with your online marketing campaign needs.
Infographics Pipeline Login You are here: Home » Resources » Infographics Infographics Resources A Day in the Life of Charlie Callbox is Ranked No. 1 by TopTenReviews The Callbox Process – How Your Campaign Works What You Get B2B Content Marketing Trends Lessons and Insights Infographics_Planning to Outsource The Anatomy of a Top Notch B2B Telemarketer The Role of Content in B2B Lead Generation The Makings of a Comprehensive B2B Telemarketing Team 9 Ways to Make Your Business Website More Lead – Friendly More Reasons Why You Need To Outsource Your Lead Generation 10 Crucial B2B Lead Generation Opportunities on your Business Blog Outsourcing IT via Managed Services : 9 Key Benefits 6 Reasons Why Social Media Is Powerful Marketing Channel Comments are closed.
B2B Sales Advice: Revolutionize your Lead Generation Approach Are we at that point when too much importance is being given to marketing tools and technology while forgetting the value of having a meaningful, personal marketing approach? B2B lead generation has evolved from simple data-gathering tactics into an entirely multi-faceted strategy that involves a lot of tools and instruments. It’s become so complicated that it sometimes needs more than one team to execute it, hence, the need for outsourcing to lead generation services companies. Your lead generation approach, although integrated with automation, should remain grounded with the basic principles that make your marketing consistent and enduring: Prospects know more about your company than you know about them Now more than ever, prospects do their homework before making initial contact with a vendor. How about the marketing side? If you’re ditching content, prepare for a major drawback Be a thought leader before making relationships
Healthcare Lead Generation and Appointment Setting Callbox designs and implements a solid healthcare lead generation platform to produce warm sales leads for healthcare products and services. We deploy professional telemarketers with extensive experience in appointment setting and lead generation for the healthcare industry to segment profitable markets, generate warm healthcare leads, and set appointments with qualified targets. We market to the healthcare industry targeting managers, directors, and other decision makers in various healthcare institutions such as doctors’ offices, health clinics, dental clinics, nursing homes, veterinary clinics, hospitals, and medical centers. We customize and fine tune our lead generation and appointment setting strategies to match your goals, campaign preferences, and concurrent market trends. Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left.
Services | Marketing Appointment Setting Our Services Lead Generation and Appointment Setting To ensure smooth and seamless transition of your campaign, we bring together a team of marketing professionals with years of combined experience in both local and international markets. We have skin in the game, so we bring every ounce of talent and hard work to the table and couple that with industry best practices and cutting edge technology for best results. Fill up your pipeline with qualified sales leads.Get quality face time with qualified decision makers.Focus your sales team’s effort on core tasks such as meeting prospects.Reduce cost on marketing.Increase your conversion rate.Boost your competitive edge. High quality appointments and better conversion rates occur only with effective lead generation and lead nurturing campaigns. We understand that sales time is precious, so we make sure that each business appointment we set is a qualified selling opportunity.
The State of Digital B2B Marketing: Stats You Should Know If you have a marketing team that depends on all things digital – email, social media, paid/organic search – then you would want to know the current status of your chosen marketing channels. More and more marketers are gradually leaning towards ditching their traditional channels and betting more of their resources on digital marketing. But is that move really worth it? Based on the data from various surveys assembled by Conductor.com, these are the summarized findings in all the major digital marketing channels: SEO: 54% discover new sites this way; just behind email for qualified leads, 36%Email: 51% discover new sites this way; tops for qualified leads, 40%Social: 32% discover new sites this way; tied with paid search for qualified leads, 18%Paid Search/SEM: 18% discover new sites this way; tied with social for qualified leads, 18% On top of that, these are the other notable findings – from the same Conductor.com study – as presented in an infographic posted on MarketingLand.com:
Search Marketing 2014: Comment Marketing rocks! Every New Year there will always be trends to watch for. Women will crave for a new haircut and men go loco for newly-released gadgets. Everyone loves fad, trendy, novelty but no matter how many adjectives you add into this sentence it just says one thing, we always love what’s new and we usually go along with where the crowd is. Even when it’s about Miley Cyrus ‘twerking’ dance move or her music video in her latest song ‘wrecking ball’, no matter how awkward they were, they’re still in. Same thing with the Search Marketing; some had applied trendy strategies that would make them look cool and best to fit the top of the SERP rankings and some had not followed and made their own track. With the consecutive release of Google algorithm updates, search engines were flooded with blogs telling tips and how to’s that would help recover the loss from the tragic changes that have marked an end of some website’s PR. Here are some tips on blog commenting that never lose the spotlight: