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16 social media guidelines used by real companies

16 social media guidelines used by real companies
In a post I wrote called the A-Z of social media for brands I decided that P stands for Policy. I'm not one for too many rules and regulations, but it is a good idea to define some clear guidelines to help staff (especially novices) to do the right thing. So let’s take a look at some real world social media policies and guidelines as used by companies. Don't pick fights, be the first to correct your own mistakes, and don't alter previous posts without indicating that you have done so. Try to add value. Speak in the first person. With conversations, participate online. With moderation, only police where we have to. Tone of voice. Always pause and think before posting. Perception is reality. It's a conversation. Be external. Post frequently. Be careful when sharing information about yourself or others. Separate opinions from facts, and make sure your audience can see the difference. Be engaged and be informed. Aim for quality, not quantity. Be real and use your best judgement.

Médias sociaux > Archivez votre présence sur les médias sociaux Avec la multiplication des plateformes sociales, il devient de plus en plus compliqué de gérer les conversations et les traces que vous laissez. Pire, si un service que vous utilisez ferme ses portes, vous perdez l’historique des interactions sociales qui étaient hébergées dessus. C’est là où intervient Silentale, une startup française (cocorico !) qui a reçu le prix du public lors de l’édition 2008 de LeWeb (Arg ! Mais comment ça se prononce ?). La première étape consiste donc à brancher sur le service vos différents comptes : Puis après quelques heures de travail, le service a rapatrié sur la plateforme vos différents messages et conversations : L’interface est agréable et surtout ça fonctionne bien ! Après les services d’agrégation, nous voici donc arrivée à l’étape suivante : l’archivage. Prochaine étape logique : l’interopérabilité. Laissez un commentaire

Expert Interview with Christoph Schmaltz on Social Business & Collaboration How has collaboration changed in the age of social media? Over the past years, people have come to depend on email as the main collaboration tool. They are conditioned to use it for everything – private communication, public discussions (think the infamous cc functionality), newsletters, notifications, and content collaboration. In the absence of adequate tools that could cater for most of the above in an effective way, we have fallen victim to our own email inbox. We hate it, but cannot live without it. Have you ever imagined creating Wikipedia using email and document attachments? Looking beyond the firewall, we are seeing new collaboration methods emerging. Should there be a solid ROI attached to every social business initiative or are some benefits (such as deeper engagement) just too ‘soft’ to measure? The ROI question has been fiercely debated since the start. However, all this talk will not convince decision-makers. Measure the right thing Benchmark Cost-drivers vs. cost benefits

Navteq présente l'état et les perspectives du secteur de la navi En 2009, le grand public a eu de plus en plus de choix en matière d’utilisation de la navigation et des informations de géolocalisation, mais cette analyse vise à quantifier l’utilisation réelle ainsi qu’à préciser certains souhaits des consommateurs. la société NAVTEQ compte environ 4 400 employés dans 195 agences et 44 pays. Pour l’ensemble du secteur, les conclusions sont les suivantes : L’utilisation de la navigation par le grand public a doublé ces dernières années, mais elle n’atteint qu’environ 50 %, même pour les marchés matures Dans le cadre de l’étude Tracking Study réalisée par NAVTEQ, 48 % des personnes consultées aux États-Unis ont utilisé la navigation, contre 22 % en 2006. 48 % connaissent ce service mais ne l’ont jamais utilisé. Au niveau mondial, les consommateurs utilisent plutôt des systèmes portables. Un réel intérêt pour un guidage du piéton Sources: NAVTEQ Annual Tracking Study, NAVTEQ Traffic Study, New Pedestrian Navigation Product Research

How Mobile Devices Have Redefined Media Consumption [Infographic Video] These days more people than ever are glued to their mobile devices. Last week at the IMA’s AppsMania event in Tel Aviv a presentation from mobile ad network InMobi showed just how big mobile is becoming. At AppsMania, InMobi presented statistics from their latest series of research reports on Mobile Media Consumption. Did you know that by 2015 there will be an estimated 7.1 billion mobile connected devices worldwide? InMobi’s research showed that people spend 2 hours a day on their mobile devices, which is more time than they spend on most other mediums, including TV. 25 percent of people use mobile devices during their commute; 39 percent use them while watching TV; and a whopping 67 percent even use mobile devices in bed. Check out the video and infographic below to find out more. Megan O’Neill is the resident web video enthusiast here at Social Times.

Les Applications Mobile en 2010 par Bertrand Dupuis Manager Serv 2010 at last ! 2010 l’an 1 des Service Mobiles ! Enfin le marché frémit. Les fameuses « applis » ! Applis : Gadgets ou tendance de fond ? Voici mon pronostic. Les premiers arrivés seront les premiers installés. Depuis la sortie du N900 de Nokia (sur base Linux Maemo), on peut prévoir une réelle pénétration des applis à base Linux sur 2011 – 2013 (pile poil pour l’arrivée de Free !). How to Harness the Marketing Power of the Meme by HubSpot on Apr 06, 2012 If you visit the “Humor” section of Pinterest or just browse Facebook for a while, you’re likely to stumble across fist-pumping babies, grammatically incorrect cats or a poorly-sketched angry stick figure. Believe it or not, there’s actually a great deal of marketing potential behind these silly viral memes. A “meme” is a categorization of a cultural trend or truth, a unit for communicating and collectively sharing cultural ideas through words, symbols and pictures. This may sound fluffy, but chances are, you’ve already experienced and participated in internet memes. Trending hashtags on Twitter (#followfriday, #SXSW, #winning), FAIL photos, S#*! How Companies Can Capitalize on Memes Like competitors or industry trends, social memes should be closely monitored for potential opportunities. 1. As with any marketing content, your company’s participation in a meme should offer value to your audience and communicate a message about your brand. 2. 3. 4.

Web Social Newspapers Aren't Getting Much Out of Google+ Even though social networks have begun to rival search in raw traffic-driving power, no one who wants to be visible online can ignore Google's influence. Google's new focus on Google+ social signals and fresh content means news organizations have to learn to understand those factors. How are they doing so far? Searchmetrics has released new data about the Google+ visibility of top U.S. newspapers that reveals stark differences in performance. Of the top U.S. newspapers, The New York Times has the most popular Google+ page by more than double. The Los Angeles Times had 21,294 encirclers, and The Washington Post had 19,674. Oddly, only The Washington Post is on Google+'s suggested news circle, and it's a distant fourth on the list. 360,000 of anything is a lot. The New York Times, with over 360,000 followers, receives an average of 26,665 +1s per week. Notably, there is no +1 button in the sharing option on NYTimes.com. But anyone can share an article to Google+ and accumulate +1s.

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