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Wired 12.10: The Long Tail

Wired 12.10: The Long Tail
Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream. By Chris AndersonPage 1 of 5 next » Chris is expanding this article into a book, due out in May 2006. Follow his continuing coverage of the subject on The Long Tail blog. Story Tools Story Images Click thumbnails for full-size image: In 1988, a British mountain climber named Joe Simpson wrote a book called Touching the Void, a harrowing account of near death in the Peruvian Andes. Random House rushed out a new edition to keep up with demand. What happened? Particularly notable is that when Krakauer's book hit shelves, Simpson's was nearly out of print. This is not just a virtue of online booksellers; it is an example of an entirely new economic model for the media and entertainment industries, one that is just beginning to show its power. The first is the need to find local audiences.

Classic movies remade in WarioWare D.I.Y. WarioWare DIY is a pretty cool and incredibly simple toy for making your own microgames that last around five seconds. But what if you used that power and skill for making any old level to re-imagine classic movie moments? It might look a little something like this... The Usual Suspects Above: One of the biggest surprises in cinema. Titanic Above: Near, far, wherever you are… Above: Going down, going down, going down! Pulp Fiction Above: Super sophisticated minigame, just like the film Above: And sewer rat may taste like pumpkin pie King Kong Above: Get off my skyscraper, you damned dirty ape! Above: Waaaaaaaah! Alien Above: Highly realistic drawing of John Hurt Above: Aieeeee! Star Wars Above: The question on everybody’s lips… Above: Well done! Above: Don’t make him angry, fanboy

Bnoopy: The long tail of software. Millions of Markets of Dozens. « Startups and the Stockdale Paradox | Main | Keeping Innovation Alive - The Hackathon » March 09, 2005 The long tail of software. Millions of Markets of Dozens. Hello blogging, my old friend… You know you’ve been constipated in getting a post out the door when you start it with three caveats: This post is WAY long. Excite and the Long Tail. In Excite’s heyday, we were handling millions of searches a day. The most popular searches (things like Sex, MP3, and the bare midriff female singer du jour) were vastly more popular than the 1000th most popular search. In fact, the frequency of the average query was 1.2. The most interesting statistic however, was that while the top 10 searches were thousands of times more popular than the average search, these top-10 searches represented only 3% of our total volume. 97% of our traffic came from the “long tail” – queries asked a little over once a day. Down the tubes You know the real reason Excite went out of business? Other Long Tail Businesses So what?

Conduct a Market Analysis Conduct a Market Analysis Overview Whether you are starting a new business or launching a new product, conducting a marketing analysis is the first step in determining if there is a need or audience for your idea. Knowing the market's needs and how it is currently serviced provides you with key information that is essential in developing your product/service and marketing plan. Too often, businesses spend thousands of dollars launching a "new" idea with a limited market because of competition. Although the quality of the product is critical, your development of the best product on the market will not necessarily correlate with the most sales. Conducting a market analysis will help you: Prepare to enter a new market Launch a new product/service Start a new business At the completion of this exercise, you should be able to: Outline: I. Although the terms "marketing" and "marketing analysis" can both be described as games of information, they are not to be confused. Back to Outline II. A. B. C.

DIY 3D Movies Always fancied making your own 3D movie, but though it would never be possible? Well, things might be changing for aspiring amateur filmmakers. Two companies at CES have been demonstrating technology that can make 3D filmmaking possible on a budget. English company PDT has the Minoru webcam, an odd-looking beast whose two lenses are set about as far apart as human eyes. Meanwhile, TD Vision was showing off a new codec that makes it easier to show 3D images on more screens. "The magic is in the method of how it compares the left and right view," said TD Vision spokesman Ethan Shur. The company has also developed the prototype of a 3D camcorder.

The Long Tail: Updated music data Sun, 08 Nov 2009 00:46:19 “Priced and Unpriced Online Markets" by Harvard Business School professor Benjamin Edelman. Discusses tradeoffs in market such as email, IP addresses, search and dial-up Internet. Mon, 31 Aug 2009 01:53:50 From Mashable: “Freezly is a lot like Tweetmeme in that it finds link and tweets and shows you their popularity based on retweets. Fri, 28 Aug 2009 02:08:25 From Cellular News. Mon, 10 Aug 2009 20:54:23 From the LA Times: “Industry insiders estimate that since 2007, revenue for most adult production and distribution companies has declined 30% to 50% and the number of new films made has fallen sharply. Fri, 07 Aug 2009 11:07:00 From the AP: “In recent days, the top three Kindle sellers have been free books: Patterson’s, Joseph Finder’s “Paranoia” and Keyes’ “The Briar King.” Shannon said Del Rey has had especially good luck with Naomi Novik’s “Temeraire” fantasy series after offering the first book for free. Sat, 01 Aug 2009 01:09:38 Mon, 27 Jul 2009 20:37:31

A Note on the Preparation of Pro Forma Financial Statements Pro forma, or projected, financial statements help managers evaluate new ventures or new strategic initiatives, and a carefully designed spreadsheet allows managers to quickly produce alternative statements for different business scenarios or strategies. This note describes the mechanics of creating projected financial statements so you can learn to quickly develop statements for various scenarios. Managers, potential investors, and CEO's focus on three financial statements: the Balance Sheet, the Income Statement, and the Cash Flow Statement. The balance sheet shows what the company owns, owes, and the net interest of the owners at a point in time, e.g., year end, quarter end, or month end. The income statement shows the inflows and outflows of resources for a given time period, e.g., year, quarter, or month. Finally, the cash flow statement shows the inflows and outflows of cash for a specific time period. The income statements for this same three year period are shown here. Cash Sales

Contenuto generato dagli utenti Da Wikipedia, l'enciclopedia libera. Il contenuto generato dagli utenti (User-Generated Content o UGC in inglese) è ogni materiale disponibile sul web prodotto da utenti invece che da società specializzate. L'espressione è diventata di uso comune a partire dal 2005 (anche se veniva utilizzato precedentemente) negli ambienti dell'editoria sul web (web publishing) e dei new media. Questo fenomeno è visto come un sintomo della democratizzazione della produzione di contenuti multimediali reso possibile dalla diffusione di soluzioni hardware e software semplici e a basso costo. Definizione dell'OCSE[modifica | modifica sorgente] L'OCSE (Organizzazione per la cooperazione e lo sviluppo economico) ha definito tre caratteristiche centrali per gli UGC: 1. Esempi[modifica | modifica sorgente] Esempi di contenuto generato dagli utenti sono foto e video digitali resi disponibili online, blog, podcast e wiki. Note[modifica | modifica sorgente] ^ Guardian Unlimited website: A Bigger Bang. Andreas M.

The Long Tail: Business blogging != executive blogging Sun, 08 Nov 2009 00:46:19 “Priced and Unpriced Online Markets" by Harvard Business School professor Benjamin Edelman. Discusses tradeoffs in market such as email, IP addresses, search and dial-up Internet. "Reminiscent of the old adage about losing money on every unit but making it up in volume, online markets challenge norms about who should pay, when, and why." Mon, 31 Aug 2009 01:53:50 From Mashable: “Freezly is a lot like Tweetmeme in that it finds link and tweets and shows you their popularity based on retweets. Fri, 28 Aug 2009 02:08:25 From Cellular News. Mon, 10 Aug 2009 20:54:23 From the LA Times: “Industry insiders estimate that since 2007, revenue for most adult production and distribution companies has declined 30% to 50% and the number of new films made has fallen sharply. Fri, 07 Aug 2009 11:07:00 From the AP: “In recent days, the top three Kindle sellers have been free books: Patterson’s, Joseph Finder’s “Paranoia” and Keyes’ “The Briar King.” Sat, 01 Aug 2009 01:09:38

The Long Tail: Richard Florida, Shameless Hitist Sun, 08 Nov 2009 00:46:19 “Priced and Unpriced Online Markets" by Harvard Business School professor Benjamin Edelman. Discusses tradeoffs in market such as email, IP addresses, search and dial-up Internet. "Reminiscent of the old adage about losing money on every unit but making it up in volume, online markets challenge norms about who should pay, when, and why." I found this typically academic: dated, dry and pretty unilluminating. Mon, 31 Aug 2009 01:53:50 From Mashable: “Freezly is a lot like Tweetmeme in that it finds link and tweets and shows you their popularity based on retweets. Fri, 28 Aug 2009 02:08:25 From Cellular News. Mon, 10 Aug 2009 20:54:23 From the LA Times: “Industry insiders estimate that since 2007, revenue for most adult production and distribution companies has declined 30% to 50% and the number of new films made has fallen sharply. Fri, 07 Aug 2009 11:07:00 Sat, 01 Aug 2009 01:09:38 Mon, 27 Jul 2009 20:37:31 Wed, 15 Jul 2009 03:26:19 Wed, 15 Jul 2009 02:42:05

The Long Tail An example of a power law graph showing popularity ranking. To the right (yellow) is the long tail; to the left (green) are the few that dominate. In this example, the areas of both regions are equal. In statistics, a long tail of some distributions of numbers is the portion of the distribution having a large number of occurrences far from the "head" or central part of the distribution. The distribution could involve popularities, random numbers of occurrences of events with various probabilities, etc.[1] A probability distribution is said to have a long tail, if a larger share of population rests within its tail than would under a normal distribution. The distribution and inventory costs of businesses successfully applying this strategy allow them to realize significant profit out of selling small volumes of hard-to-find items to many customers instead of only selling large volumes of a reduced number of popular items. Statistical meaning[edit] Chris Anderson and Clay Shirky[edit]

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