Author Rank, SEO and Google Plus: What you need to know - Raven Internet Marketing Tools Google has given Internet marketers a new way to prove page quality and authority. It’s Author Rank, and you can still get in on the ground floor. The first I really heard about this approach was at Pubcon 2011 where none other than Google Senior Engineer Matt Cutts said during his keynote: “Social is a good way to create a reputation for authors. It is therefore with great interest that we see Google pushing Author Rank as they begin to highlight content creators within their search results. With Author Rank, Google wants to make it easier for users to find the work of specific writers, and leverage its ability to use authors as an element for ranking pages and sites. This is promising for a few reasons. Author Rank is also relatively new, which means the proactive amongst us have a great opportunity while the SERPs aren’t yet saturated with author profiles yet. How Author Rank works Here’s how Google describes the concept (writing in a patent for Agent Rank): How to implement Author Rank
An In-depth Analysis of Authorship, Google+ and Snippets Read...but learn by doing! I am currently receiving more inquiries than ever about what factors into the comparisons and associations apparent in authorship, enabling a given listing to stand out from the crowd in the SERPs. People want to pinpoint a cause and effect scenario. SEO is like life. For some time, I have been studying the application of algorithms in respect to human behaviour, animals and nature. Google and other search engines are trying to explore the relationship between man, his experience, and his contextual thought process in order to understand his reasons for taking certain actions. SEO: Curiosity, determination, research and particular attention to detail In this post, I want to clearly state that I am not here to criticise nor attack anyone. All too often, the analysis of specific SEO problems misses the target due to insufficient depth of study and because there are no isolated variables subjected to examination. The case under consideration: "Authorship"
Urban Dictionary, April 1: April Reals Google Authorship: Effective Branding with Google's Author Markup Tags Google Authorship: Effective Branding Using Author Images and Google Have you noticed a new branding opportunity that has begun to show up in Google’s search engine results? It’s called Google Authorship. Basically, Google Authorship tag displays an image to the right of a website’s listing within its organic search results. This new image on the search results page forms the basis of a great new branding strategy. Today I’m going to explain the Google Authorship program and show you how to implement images for your websites that will show up when your website pages appear in Google’s search results. What Is Google’s Authorship Protocol? Google has starting showing thumbnail images of the author associated with a website’s articles, blogs, or other content to the right of the search results listings. First, let’s take a look at an example of Google Authorship in action: But there are other reasons to start using the Authorship image and to connect it to your website listings. That’s it!
The Omega Strat - Pro Linkbuilding Method Hey guys Becker here, Today I want to teach you somethings that has made me a lot of money You see by listening to you I have noticed that I have made a big mistake This is assuming that everyone here simply knows how to build good backlinks. Funny enough I forgot how tough it was to get started making links I would sit around making crappy ezine articles for hours (with no results) I would hear about “link pyramids”, “Buffer sites” and “link wheels” It all sounded very cool, but no one ever showed me how to get started If only someone had put together a guide on all of this and explained in detail how to do it… Well guess what I decided to do… I am starting what I am calling the Omega SEO Guides. This is the first one and it is ALL about link strategies! (Short Name: Omega T-Rex SEO Guide) You laugh now but people will be searching for T-Rex SEO very soon What This Guide Is Why Do All This? 2 reasons… A) This stuff confused the hell out of me when I first got started. So Lets Get Started!
Click Through Rate Increased 38 Percent With Rel Author | SEObodybuilder.com One week after implementing Google authorship markup my bodybuilding blog’s click-through rate increased 38 percent! The Rel=Author tag was placed on all my blog posts but not all of them got the rich snippet next to their Google SERPs. Illustrated on the right is a single article on the first page of Google for an undisclosed keyword. Now for all of you analytical SEO’s and Marketing Managers. You’re not going to take my word that this rich snippet increased my click-through rate; I bet you want to see the numbers… Here’s the breakdown: Click Through Rate Increases Blue line – Week of authorship markup Orange line - 7 weeks before authorship markup Week1 Week2 Week3 Week4 Week5 Week6 Week7 Before Rel=Author Average of 39.14 unique visitors/week for 7 weeks. After Rel=Author 63 unique visitors or an increase of 38 percent. Author Stats in Google Webmaster Reports Google webmaster tools has a two day lag in reporting compared to live time, so it’s not in sync with the rest of my report.
SEO Tips - Experts Share Strats Are you looking for fresh ideas to improve your rankings and hone your SEO skills? If so, this collection of SEO tips from the experts will help you. I was fortunate enough to recently interview 14 SEO experts and put together this article with a few of their top tips. These are people who actively manage SEO campaigns for clients and large companies. All currently work in the SEO trenches on a daily basis. Let’s get started. Adam Grunwerg Adam Grunwerg Managing Director of Searchable Online Marketing Thoughts on the Panda and Penguin algorithm updates: I think almost everyone’s strategies have changed since the Panda and Penguin updates were released in 2011 and 2012 respectively. First of all, Panda forced webmasters and SEOs to focus on publishing high quality, unique content on their websites, while digging around and removing low quality content. The Penguin update in particular reset previous SEO link building practices into the dark ages. Advice on higher quality content going forward:
Fahrenheit Marketing THE Backlinking Strategy That Works Please note that this strategy was written in late 2010. Although it does still work, it doesn’t work quite as well as it used to, since quite a bit has changed in the world of search engine optimization since then. Some sites that use this strategy are climbing Google with no issues, while others find it’s not really working at all, and there are no apparent patterns. The only pattern is that less and less sites are finding this strategy to be reliable. I’m keeping this post here because there is still a lot of useful information in it, but in regards to article spinning and using tools like Unique Article Wizard, mentioned below, if you choose to use them you must be extremely careful about the quality of what you create using those tools. If you’re at all doubtful about these tools, do not use them. If you’re still interested in building a niche website and understanding how Google works today, I advise you follow my progress on Niche Site Duel 2.0. 1. 2. Overview The Anchor Layer
55 SEO Productivity Tools Looking for a new tool that will help you get the most out of your SEO campaigns? Consider any of the following programs that we use at Single Grain in order to maximize the efficiency of our SEO activities and our general productivity: Tool #1 – Google Adwords Keyword Research Tool Although the free Keyword Research Tool offered by Google’s Adwords doesn’t offer as many features as standalone SEO programs offer, this resource is a great option for checking general search, competition, and CPC metrics on the fly. Tool #2 – Google Trends With Google’s new freshness update in effect, picking up on and capturing breaking news stories and trends is a must for SEO. Tool #3 – Buzzfeed Another site we use to identify the hot trends within our industry in order to rank highly for QDF (query deserving freshness) SERPs is Buzzfeed, a popular news aggregation site that covers a wide variety of niches. Tool #4 – Google Insights for Search Tool #5 – Google Related Searches Tool #6 – Google Correlate
Keyword Niche Finder - Research Tool Learn More about The FREE Keyword Niche Finder Want to know more about The Free Keyword Niche Finder, like what are "keyword niches," or what does "relative frequency" mean, or where do we get the data from for our keyword finder? Then, keep reading or you can use the links to the right to jump down to a particular topic of interest. What People are Saying about The FREE Keyword Niche Finder "The Keyword Niche Finder from Wordstream gives our writers a unique free tool to assist in content topic selection and for finding valuable, previously undiscovered long-tail keyword variations to help increase traffic to their articles from search engines." — Tim Blacquier, Director, Online Marketing, Life123 Yes! Guests can use the Free Keyword Niche Finder free. What Are Keyword Niches? Keyword niches are groupings of tightly related keywords that can be used to drive paid (PPC marketing), organic search marketing and other niche marketing strategies. Why Do I Need a Niche Finding Tool?
Insights - How consumers think How many times have you started reading an email on your phone while commuting, and then continued it on your laptop when you got home? Or perhaps you saw a commercial for a new car and then used your tablet to search for the specs and see it in action? If these things sound familiar, that’s because they’re all part of the new norm in multi-screen behavior. In “The New Multi-screen World: Understanding Cross-Platform Consumer Behavior,” we discovered that 90% of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TV. Click to enlarge Two primary ways we multi-screenIn understanding what it means to multi-screen, we discovered two main modes of usage:Sequential screening where we move from one device to another to complete a single goalSimultaneous screening where we use multiple devices at the same time So what does this all mean for marketers?
Web Analytics - IBM Digital Analytics Gain insight from digital analytics and comparative benchmarks IBM® Digital Analytics is the analytics center that fuels the IBM Digital Marketing Optimization Suite. Your enterprise can gain a competitive edge by benefitting not just from state-of-the-art analytics, but also from comparative benchmarks and knowledge of how the best performers are achieving their successes. A data warehouse on visitors' digital journeys — across marketing touch points and channels — is included by default so you can go from insight to personalized marketing action with a few clicks. Gain insight with intuitive reporting. IBM Digital Analytics also includes these additional features: Integrate digital marketing with cross-channel Interaction Optimization. More Less Gain insight with intuitive reporting A typical dashboard, customizable for each executive Harness powerful, real-time analytics A sample proficient user’s view of business results Give credit where credit is due
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