Best Practices For Writing For Online Readers
I have less than 30 seconds to capture your attention with this post, so here goes: if you read some, most or all of the next 750 words or so, you will know how to write Web copy that is more useful to readers of your blog or Web site. As we reported yesterday visual content is continuing its steady rise in dominance over written content. But that doesn't mean we should give up on good writing: if anything, it means we need to think harder about how we write for online readers. Online Readers Are Different Seems pretty obvious, right? But the fact is, many of us still write the same way online as we do for books, magazine articles and other long-form and traditional print mediums. With offline readers, we can take our time and develop points with long blocks of text and narrative, and with fewer visual elements. In Plain English, Please Your writing - offline or online - is effective when readers take away your message. Best Practices Write compelling but clear headlines: Don't get cute.