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How Do We Identifiy Good Ideas?

How Do We Identifiy Good Ideas?
I’ve always been fascinated by the failures of genius. Consider Bob Dylan. How did the same songwriter who produced Blood on the Tracks and Blonde on Blonde also conclude that Down in the Groove was worthy of release? Or what about Steve Jobs: What did he possibly see in the hockey puck mouse? How could Bono not realize that Spiderman was a disaster? And why have so many of my favorite novelists produced so many middling works? The inconsistency of genius is a consistent theme of creativity: Even those blessed with ridiculous talent still produce works of startling mediocrity. Nietzsche stressed this point. Artists have a vested interest in our believing in the flash of revelation, the so-called inspiration … shining down from heavens as a ray of grace. Notice the emphasis on rejection. A new study led by Simone Ritter of the Radboud University in the Netherlands sheds some light on this mystery. Here’s where things get interesting. But waiting isn’t the only approach. P.S.

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5 Steps to Being More Creative [INFOGRAPHIC] Having trouble coming up with new ideas? Feel out of touch with your creative self? Don’t worry – the creative process is not out of your reach. By following these five steps you can learn new ways of thinking and add some unstructured structure to the way you create new ideas. 1.

Jonathan Perelman: Content Is King, But Distribution Is Queen About this presentation Getting your voice heard online often feels like trying to talk in a crowded room. So how do you rise above the noise? In this 99U talk, Jonathan Perelman breaks down the tactics and mindsets used by Buzzfeed to stand out on social media and elsewhere (complete with its trademark listicles). By adopting a social-first mindset and creating content that appeals to emotion, Buzzfeed has grown from a small blog to a cultural phenomenon read by tens of millions of people (including the President of the United States). His advice?

3 Critical Insights Into Creativity From Jonah Lehrer's "Imagine" Designers spend a lot of time giving advice to each other. There has been a litany of books by designers for designers. There have been a few by business people on how design can benefit business. But there have not been many about the process of design and creativity at the most fundamental level of all--the human brain. Jonah Lehrer’s Imagine is that book. Talent or Practice – What Matters More? Gary Marcus Gary Marcus is Professor of Psychology at NYU, the author of Guitar Zero: The New Musician and The Science of Learning , and editor of The Norton Psychology Reader. Will 10,000 hours of practice make you an expert at anything? That's the uplifting message of slew of recent books, but, sadly, it's not quite true. For one thing, how long it takes to get good at something depends on what it is that you are trying to learn.

Jonah Lehrer on How Creativity Works by Maria Popova Inside the ‘seething cauldron of ideas,’ or what Bob Dylan has to do with the value of the synthesizer mind. In his 1878 book, Human, All Too Human: A Book for Free Spirits, Nietzsche observed: Artists have a vested interest in our believing in the flash of revelation, the so-called inspiration… shining down from heavens as a ray of grace.

Why Creativity Matters More Than Passion for Entrepreneurs What is the most important quality of an entrepreneur? Many would argue it is passion -- an overwhelming love of what one is doing, and the drive and determination to see one's dreams realized. Others might say leadership -- the ability to bring a team of people together and guide them toward a common goal. But some believe that creativity — a boundless imagination that is constantly innovating and seeing the world through a different lens — is the ultimate key to business success. Phoebe Cade Miles, daughter of Gatorade inventor Dr. Gary Vaynerchuk: Stop Storytelling Like It’s 2007 About this presentation In a world with Vine, Snapchat, and Twitter, how can creatives capture attention to make their voices heard? In this 99U talk, best-selling author and founder of VaynerMedia, Gary Vaynerchuk breaks down how our work can cut through our current “A.D.D. Culture” — one where we binge-watch entire television seasons in one sitting and prefer texting to phone calls. “We’ve gotten to a point where everything is on our time,” says Vaynerchuk, “So why is everyone storytelling like it’s 2007 in a 2014 world?”

Jonah Lehrer: The man with the big ideas A rising star of popular science, who has opened up the laboratory to the everyday reader, takes on the question of creativity ©Dylan Coulter When two men meet each other for the first time, there is nothing quite so easy as talking about sports to establish a comfortable rapport. So it is perhaps unsurprising that when I meet author Jonah Lehrer on an unseasonably warm Monday in March, the conversation quickly turns to American football.

The Great American Novel I know that I am not alone in this feeling. Indeed, whenever I mention the contemporary novel to friends, the reaction tends to alternate between bemusement and distaste. The bemusement comes from those who are at a loss to think of any current American novels I might wish to talk about. “I’ll check my bookshelves when I get home,” one well-read wag with a large private library wrote me, “to see if I have any contemporary American novels.” Those expressing distaste, on the other hand, do have the novels on their shelves, but they have made the mistake of having read them, or at least read in them. Beer: creative thinking's old best friend (Photo: Raina + Wilson) Ernest Hemingway was a notorious drunkard. He’s also considered one of the 20th century’s greatest writers. With so many examples of artists overindulging, no wonder there’s a belief that alcohol plays a role in creative thinking. The matter had little proof until researchers from the University of Illinois published their findings in the latest edition of the journal Consciousness and Cognition.

study finds walking improves creativity Stanford Report, April 24, 2014 Stanford researchers found that walking boosts creative inspiration. They examined creativity levels of people while they walked versus while they sat. A person's creative output increased by an average of 60 percent when walking. By May Wong L.A. Tina Seelig: The 6 Characteristics of Truly Creative People About this presentation Determined not to just write just another book on creativity, Stanford professor Tina Seelig painstakingly researched what makes good ideas spring forward. The result is her “innovation engine,” a special mix of six characteristics like attitude, resources and environment.