Want to enhance your SEO? Google+ to the Rescue! Coming out of the shadows of Facebook and Twitter, Google+ seems to have promised itself a rare distinction as not just a social media site, but a tool for online marketing altogether. This is obviously because Google+ is the brainchild of the people who gave the gift of Google to the world, so that makes it a highly useful instrument in SEO, plus all the benefits of your run-of-the-mill social network, to establish a powerful lead generation machine. Imagine the power of gaining good ranks and maintaining a solid social presence at the same time. Google+ itself describes its service as connecting social, communication and people designed to build your website’s ability to rank higher on search. If you’re a business blogger using this site, you can associate your content to your own authorship, as provided by your Google+ profile. Optimize your profile. Social extensions. Post high-quality content – consistently. Stir up the buzz.
Increase your Google Search Rankings: 5 Expert SEO Tips Online visibility is a powerful asset that a business could possess. It opens up endless possibilities for prospects to stumble upon a company that could solve their problems and provide their needs. Unfortunately, Google exists to make sure that every business would have a fair share of searchability and advertising reach. Lead generation through search engine optimization may sound like a techie’s dream job, but even small businesses with just enough resources can tap this channel to increase their sales opportunities. All they need to do is to listen to experts. On that note, featured below is an excerpt from an article by Brandon Gaille, CEO of the internet marketing company ByReputation.com, which specializes in SEO, social media, reputation management, video production, and web design. From BrandonGaille.com: 5 SEO Tips 1. 2. 3. It is also good if SEO will always use keyword variations, but be careful, overused keywords are not attractive to use in a website. 4. 5.
Web Marketing 101: Using Design to Connect With Your Audience Marketers may not directly correlate excellent web design with conversion rates, but it doesn’t take a business analyst to conclude that when people find a website pleasant to use, the chances of acquiring a lead becomes greater. But more often than not, our definition of “good” web design is limited to aesthetics. We think that as long as a website is nice to look at, all is well. However, it is also essential to take into account the quality of how a web site functions. A fully-functioning website is a marketer’s avenue in connecting with its audience, because when their process of exchanging information is made pleasant, they would feel that your business cares for them. In a post at CopyBlogger.com, there are 3 ways in which web design can be used to connect with audiences: 1. Your website’s design creates a first impression with your users, and you want to make their interaction with your site as human-friendly as possible. 2. Emotions have a big influence on most of our decisions.
How to generate more traffic from your B2B Social Media Campaigns Social media is tricky. It can either give you an awful lot of traffic or it can cause long term damage to your reputation. While some marketers are still on the fence with regards to social media’s true power, it cannot be denied that it inherently possesses the potential to brand a business with almost unlimited reach. And reach is what marketing is all about. Nevertheless, it’s still a delicate process to carry out. All the elements – timing, consistency, targeting, and measuring – must be present to make the most out of this enormous power. One of the tricks out there is to post a piece of content more than once, with just a few tweaks in the way it is shared. Kissmetrics offers a 4-step approach on how to double your traffic from your social media lead generation campaigns: Step 1 – Develop a Sharing Schedule Step 2 – Never Share the Same Message Twice For most of us, when we share a blog post on social media, we include the title of the post, a link, and a few hashtags.
Lead Generation and Appointment Setting Callbox is proud to help the world’s most successful brands achieve their sales and marketing goals I love the integrity with which you work. I’m so grateful to have you on my team, I love the passion with which you do your step of our process. Ian Warner, CEO, Aprio Governance Information Software I had a wonderful experience with Callbox starting from the Sales team to the Campaign Execution team. Shilpi Sharma, Kvantum Inc. Both our prospects today have signed up (verbally) to the system! Helen Joronen, CEO, Greenkeeper Systems They tell me that I am lucky to have such a great person working for me. Dwight Holcomb, Managing Director, HC Development, Inc.
Call to Invite To Australians, a quick drink is least fulfilling without sharing it with someone – much like corporate events.Gaining business opportunities from a trade show or webinar requires the use of a call-to-invite campaign as perfect as Queensland wine. Have us handle your call-to-invite campaign and we will provide you with a constant stream of confirmations in no time. We make use of only the best techniques and technologies to invite people from such industries as IT, telecommunications and software development. We make sure that your database of potential participants is constantly updated with decision makers from the Australia-Pacific region and elsewhere around the globe. We provide call-to-invite and event registration campaigns for a variety of corporate events, including: Trade shows Conferences Breakfast meetings and business luncheons Product launchings Conventions Webinars Seminars We also undertake precise campaign reporting to help you maximize your time and budget.
Data Cleansing and Verification By logic, if you’ve been using same database in the last 2 years, it is likely that about two thirds of your marketing communications could be going to waste. With a campaign as off-targeted as that, you get a snowball’s chance in Houston of getting a sale. Now more than ever, you need to put more emphasis on data quality. Have regular data cleanup to check your database for errors and ensure that you have complete, accurate, and reliable information to drive your marketing lead generation campaign. We offer the following services: Data Cleansing / Data ScrubbingVerification of DataDeduplicationDatabase Management For quality data cleansing solution, we telephone contacts on your database to confirm every piece of business information you hold with them. If customer profiling is not your favorite job, we’re here to do it for you.
Email Marketing Campaign We are bloody serious. You know why? It’s because around 70% of Australian internet users check their inboxes each morning. This includes business executives who want to start their day off learning new things from solutions providers such as yourself. It’s just too important to ignore. Tell you what: Our email marketing services grant you the power to generate interested leads. Integrating email campaigns with other lead generation tools such as b2b telemarketing, online, and social media.Adding links, videos, or social media buttons to make your campaign more interactive.Checking emails for spam elements.Building and segmenting your email list for highly targeted lead generation and appointment setting.Providing advanced options to help you customize, organize, and optimize your email marketing campaigns. Have us handle your email campaigns, and receive a high rate of ROI coming towards you like a boomerang.
In B2B Lead Generation, Does Experience Really Matter? Within the B2B landscape, marketers confront a universe of questions that have to be answered. Perhaps, the most compelling of these questions is: What is the formula to an effective B2B lead generation? Above anything, businesses desire to attain the best results in terms of generating B2B sales leads, given that these are the main drivers of revenue generation. Hence, it is imperative for businesses to define and increase the value of their marketing and sales processes, knowing that these in turn will produce intended goals. But is there any certainty to it all? Still, we cannot do away with certain factors that impact lead generation and appointment setting (e.g. customer preference, market trends, and SEO). Indeed, when we talk about creating an effective marketing plan, we are compelled to study past actions and campaigns, answering another set of questions here and there. Outside marketing. Landing page optimization. Lead nurturing infrastructure.
Cutting Edge Lead Generation/ Telemarketing and Web Services. | Blue Gecko Media : Digital Marketing in Scotland “By the end of 2012- Four times more Internet users will access websites from a mobile device than from a laptop or desktop.” These days, people are always on the move— and taking the internet with them through Smartphones and a host of other mobile devices. There are a few things you should keep in mind to make your website available to your customers anytime, anywhere. Obviously, the screen resolution on a mobile device is much smaller than on traditional or tablet computers. As a result, having a mobile version of your website has become an important aspect of an online presence. It’s a devastating but simple fact, your website, as it is now, probably looks AND operates terribly on a mobile device. Almost every website can benefit from a mobile version. We at Blue Gecko Media specialise in creating beautiful, intuitive and user friendly mobile friendly websites which will charm your customers and drive them to your business. Smaller size web pages. But what about Google?
Other Industries Logistics Callbox supports logistics and supply chain solutions providers by developing and implementing strategic b2b lead generation and appointment setting initiatives based on emerging trends, strategies, marketing tools, and industry best practices. We help logistics salespeople maximize their sales time, and focus on selling instead of filling the sales funnel. We generate logistics sales leads through professional telemarketing, targeting their potential customers which might include logistics managers, freight forwarders, customs brokers, and project cargo service providers. Insurance We use non-scripted style telemarketing to market various types of insurance policies including Mortgage Guaranty, Life Insurance, Home Insurance, Healthcare Insurance, Auto Insurance, Loan Protection Insurance, Commercial Coverage, and Education Insurance. Research and Consulting Travel and Tourism Real Estate Management Dial 888.810.7464 to speak with a Callbox representative.
IT Products and Services | Lead Generation It takes an exceptional set of skills and unparalleled experience to stand alongside and represent major players in the information technology industry. Callbox has both. We are proud to have, in our roster of clients, manufacturers, resellers, and licensed specialists of some of the biggest names in IT including SAGE, Microsoft, SAP and Oracle. Our industry-specific expertise allows us to provide solid IT telemarketing and lead generation solutions for providers of information technology products and services through our IT lead generation and appointment setting services. We generate IT leads and set appointments for the following solutions Back-up and Disaster Recovery SolutionsData WarehousingWeb Hosting, Design and DevelopmentIT Consulting ServicesNetwork ManagementSystem IntegrationSecurity SolutionsVOIP/IP TelephonyTelecommunications Dial +61 2 9037 2248 to speak with a Callbox representative.