HOW TO: Stay Safe When Engaging in Political Activism on Facebook Susannah Vila directs content and outreach at Movements.org, an organization dedicated to identifying, connecting and supporting activists using technology to organize for social change. Connect with her on Twitter @susannahvila. Protests this year in Tunisia, Egypt and elsewhere have highlighted Facebook's potential for activism. After all, if the social network were a country, it would the world's third largest. So if you're trying to gather a critical mass around an issue it makes a lot of sense to be there. Using the platform effectively, however, means using it cautiously. 1. Your content and your contacts are on Facebook's servers; not yours. Under Account Settings go to: "Download your information," then "Learn more," and then click on the download button. These apps, however, will not download your contacts, so save those somewhere else manually. 2. Remember to log out when accessing Facebook from a computer that is not your own. 3. So what's in the ToS, anyway? 4. 5. 6.
How to scale your Social Marketing Strategy - Vicbarrera I "attended" to a webinar by Jeremiah Owyang as part of Social Media Success summit . I have been following Jeremiah a few years and it is always a pleasure to read or as in this case to listen to his clever analysis. I found his keynote interesting and I would like to share with you some of his thoughts and my reflections. I would appreciate if you share your thoughts with me. What is the current state of Social Business? Some of the thoughts he presented in his keynote are based on his research study How Corporations Should Prioritize Social Business Budgets . Who owns the social media? Is social marketing or social business strategy, only a territory for the marketing department? His research shows the following: Marketing represents 41%. He anticipates a significant change in the near future where corporations will invest for in the possibilities that social software offers to manage customer service and to get better insight from customers to base future innovations. What is the future?
Soul Speak Publishing, LLC How to Design and Program a Facebook Landing Page - Noupe Design Blog Jun 21 2011 We all know that Facebook provides a great opportunity for organizations to connect with their target audience and interact with their clients. To do this more effectively, organizations are creating custom Facebook pages to differentiate themselves and represent their brands on Facebook. But how does one go about creating one? How to Design and Program a Facebook Landing Page from NoupeMag on Vimeo. Please feel free to share your comments with us in the comment section below. (il)(rb) Jonathan Goldford is a partner at Wired Impact, a web design company that builds websites for nonprofits.
Case Study: How IBM Uncovers “Millions of Dollars” Worth of Sales Leads with Social Media – The eMarketer Blog How successful can a B2B business be using social media? Fairly successful, at least in the case of IBM. We recently chatted with Ed Linde II, whose team is responsible for building Web assets to support the IBM.com sales channel and organic Web visitors, about IBM’s social media efforts and successes. He spoke about their Listening for Leads program, which he says has “uncovered millions of dollars worth of sales leads” so far, and is expected grow even more. eMarketer : How does social media marketing differ for B2B companies from B2C? Ed Linde II : In B2C you’re looking for a lot of interaction and collaboration between the individuals who tend to be a youthful audience and from time to time there’s a celebrity element. eMarketer : How are you deploying social media marketing? Mr. In B2B we have a number of Websites that we built for our sales reps where we’ve enabled the reps to have a blog with RSS feeds that are connected to LinkedIn and Twitter. Mr. Mr. Mr. Mr. Mr. Mr.
How to Build a Free Social Media Monitoring Dashboard Do you need a better way to manage the monitoring of your social media? Don’t want to spend a lot of money? How about a free alternative? Keep reading to learn how… Google Alerts has its uses, but it is simply not effective as a stand-alone tool for monitoring social media conversations on a day-to-day basis. However, with an RSS reader and some Internet savvy, you can build a powerful social media listening post at no cost. Knowing where your company is mentioned online, who’s doing the mentioning and how others are responding is crucial to 1) understanding the “buzz” about you, 2) addressing complaints and negative mentions quickly, 3) knowing the impact (or lack thereof) of your marketing efforts, and 4) shaping social media marketing efforts to reach the right people (key influencers) on their preferred platform. Start With a Feed A “feed” is a summary of web content that is updated on a regular basis. Feeds allow you to easily see new content. #1: Track News and Blogs Go to Samepoint.
5 Common Mistakes of Facebook Reveal Tabs If you’re NOT on the HyperArts Blog, Click here! You may have heard about reveal tabs and you may already be using them on your Facebook Page. To learn how to create a reveal tab, check out the HyperArts blog post on reveal tabs. To see examples of reveal tabs being used on Fan Pages, see Tim’s post on the Social Media Examiner blog. MISTAKE: Creating a reveal tab and forgetting to set it as the default landing tab for the Facebook Page.The reason that you created a reveal tab in the first place was to get more fans. What could these Pages have done differently to avoid this problem?
The Era of Location-as-Platform Has Arrived The mobile location "check-in" is fast becoming the hot new status message type online. It was only a matter of time until "where you are" became a platform to build added value on top of just like "who you know" has on social networking sites like Facebook. Canadian newspaper chain Metro announced today that it has launched a deal with location-based social network Foursquare that will deliver location-specific editorial content from the paper's website to users' phones when they check-in near a spot Metro has written about before. The potential for services like this is huge. The Incredible Potential of Location-Based News In November we wrote a long piece about some of the kinds of things Twitter's new Geolocation API makes possible. Just imagine. User checks-in, via mobile phone: "I'm checking in at the coffee shop at SE 78th and Stark." User's favorite services, which they signed-up for on their favorite location-based social network, respond... Let's See Some Serious News, Too