What Drives Consumer Adoption Of New Technologies?
I'm participating in a panel discussion this morning during the offsite of a major media company. They sent me a list of questions in preparation of the event. One of the questions was the title of this post; "What drives consumer adoption of new technologies?". It's an interesting question and one I've never tried to answer directly in writing. But it's also a question we attempt to answer every day in our firm as we evaluate thousands of new startups every year. Let's take ten of the most popular new consumer technology products in recent years (with a couple of our portfolio companies in the mix): iPhone, Facebook, Wii, Hulu, FlipCam, Rock Band, Mafia Wars, Blogger, Pandora, and Twitter and let's try to describe in one sentence or less why they broke out (feel free to debate the reasons they broke out in the comments): In most of these cases, the breakthrough product or service delivered a new experience to consumers that they had never had before.
Related: Functionnal design
• Product management
• Web Creativity