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Does Facebook Really Want a Semantic Web?

Does Facebook Really Want a Semantic Web?
Two weeks ago, Facebook has announced a major new initiative called Facebook Open Graph. This is an attempt to not only re-imagine Facebook, but in a lot of ways, an attempt to re-define how the Web works. We wrote in details about the implications of this move for all interested parties. A big part of the announcement is Facebook's vision of a consumer Semantic Web. Directionally, this vision is both correct and important. "Instead, it appears that semantics is an afterthought in the race to capture user identity and information, in exchange for sending publishers the traffic." As you will see from the rest of the post, it appears that getting semantics right has not been a big priority for Facebook, at least not prior to the announcement. Concerns with Open Graph Protocol A week ago, we complimented Open Graph Protocol for its simplicity, but upon closer look we are seeing a couple of flaws. The second issue is that there is no way to markup the objects inside the page.

Camps:LODCampW3CTrack - ESW Wiki Context The Linked Open Data Camp, organized by W3C, will be held at the upcoming 19th International World Wide Web Conference in Raleigh, North Carolina (USA), on 29 April 2010. See W3C Track @ WWW2010 for a more detailed agenda. The event will feature a mix of structured content (talks, demos, lightning talks, etc.) and unstructured content. Topics of discussion for the two afternoon sessions will be selected at the camp during the mroning session. If you're willing to lead a discussion, please add your name to a topic below. Pre-camp Topic suggestions Feel free to edit this section and append your own suggestion to the list or refine an already suggested topic! Vocabularies Identity (alternatives and refinement for owl:sameAs) Crawling through the LOD Visualizing User Interfaces User scripts for server-side Semantic Apps Methods of mapping public databases to LOD Metadata Lightning Talks (LTs) Old idea for talks: one slide (optional) and two minutes time (sharp). Lunch (12:00)

The Evolution of Social Media Advertising - ClickZ Robin Neifield | May 7, 2010 | 5 Comments inShare0 As opportunities in social media advertising change, the real evolution is the way we understand messaging in this environment and the expectations we have for this channel. When paid advertising opportunities first opened up years ago on social networks, many brands and agencies tried it. In those early efforts, we found users were engaged with their friends and friend content and were not in the least bit interested in ads. While we were waiting for new and better ways to reach social media users with paid media, the social networks both evolved significantly and grew significantly. Changes in the Social Environment Create New Opportunities Some of the changes recently announced at Facebook's f8 conference will have a dramatic effect on Facebook's impact for both marketers and users. Marketers Respond Ad Sellers Respond I recently had a conversation with Dave Williams, CEO and co-founder of BLiNQ Media.

The Age Of Facebook: Excerpts From The New Book By David Kirkpat The long awaited book about the first few years of Facebook is almost here. You can pre-order David Kirkpatrick’s The Facebook Effect: The Inside Story of the Company That Is Connecting the World for the Kindle here and in hardcover here. In the meantime, Fortune has access to two excerpts from the book, and this stuff is solid gold. The first is here, the second is here. We’ve reprinted the excerpts below with permission. I would summarize the best parts for you but, really, the whole thing is the best part. I will be interviewing Kirkpatrick about the book at a Commonwealth Club event on June 23 in San Francisco. Excerpt 1: The Early Days In the first week of his sophomore year at Harvard, Mark Zuckerberg cobbled together an internet software program he called Course Match. His next project, in October, he called Facemash. Not infrequently, he acted like he was captain of a pirate ship. The house at 819 La Jennifer Way, with a resident population of seven guys, felt like a dorm.

The secret behind the success of the luxury brands which have be Bottega Veneta Hermes, Tod’s, Loro Piana, Brunello Cucinelli, Bottega Veneta have been making headlines for the past 10 months, standing out as among the few international luxury brands to register positive results during the unfolding international financial crisis. The secret behind their success ? – focusing on heritage and exceptional cratfsmanship, without compromising on quality. Each of these brands have maintained their long time reputation which is all about the quality of their products: Hermes - unique leather bags, Tod’s - comfortable exceptional quality leather, Loro Piana – top quality cashmere, Brunello Cucinelli – timeless design and top quality materials, Bottega Veneta – quality leather goods with an original design. Each of these brands has understood the importance of classic design, while making sure modern and innovative touches are introduced both in their branding and designs. Oliver Petcu

ogp-rdfa Etherpad lite allows you to edit documents collaboratively in real-time, much like a live multi-player online editor, allowing you to write articles, proposals, press releases and the like, together with your friends, your fellow students or your colleagues, working on the same document at the same time. It even supports rich text editing! Additionally, Etherpad lite provides access to all data through a well-documented HTTP API and supports import/export to many major data exchange formats. The built-in plugin system makes extending the core functionality a breeze, regardless of whether you're adding support for inserting images or videos or allowing users to collaborate on tables. Try the live demo ! Etherpad lite was spawned from the hell fire of Etherpad and is based entirely on node.js, allowing us to share code between the client and the server and taking advantage of node's non-blocking I/O. Etherpad is an open source project. If you want to help, get in touch ! Thank you!

25 Horribly Sexist Vintage Ads 26May Since the 50′s, a lot has changed in way of women’s rights and their duties in and out of the house. I highly doubt any company could get away with phrases like “The Chef [mixer] does everything but cook – that’s what wives are for!” nowadays. Or how about an ad agency pitching a company an idea of a wife bent over her husband’s knee as he prepares to spank her. I must admit, although these are sexist and not very appropriate (but still funny nonetheless), which would you prefer…these or the horribly racy ads that are prevalent currently?

Facebook va-t-il révolutionner le web ? Jeudi dernier a eu lieu la grande conférence annuelle des développeurs Facebook. L’occasion pour Mark Zuckerberg de faire le point sur l’évolution de sa plateforme sociale et de dévoiler ses ambitions pour les prochains mois (à mettre en parallèle avec les annonces récentes de Twitter : Les nouvelles ambitions de Facebook et Twitter). Le moins que l’on puisse dire c’est que les annonces ont été spectaculaires et que l’ambition affichée par Facebook est à la hauteur des géants du web. À l’ouest, rien de nouveau Commençons par décortiquer les annonces faites : La liste est dense et je vous laisse le soin d’étudier les détails sur le très bon billet de R/WW Fr : Le nouveau Facebook, un guide complet pour les éditeurs, les annonceurs, les utilisateurs et la concurrence. Oui, ces annonces ont fait sensation. Donc non, à l’Ouest il n’y a rien de nouveau, mais tous ces services à l’échelle de Facebook risquent de faire grand bruit… Des lacunes toujours pas comblées Viabilité / Pérennité.

Gucci Group: How big brands fast track their way to social media This week I had the great pleasure of speaking at the Gucci Group Conference in Miami. Not only were they the best dressed group of attendees I have ever seen – no surprises there – which was thoroughly intimidating – still no surprises – but their conference was a wonderful example of how a brand (or brands) react to the emerging social web in a way that is truly creative, effective and inspiring. As such, I wanted to share the steps they took to demonstrate how successful creative brands are rethinking their strategies to suit a new consumer-driven marketplace. 1. The first aspect I want to highlight was the theme itself: ‘Embracing Uncertainty’. 2. The Gucci Group, led by Global CEO, Robert Polet, then challenged their teams by dissecting uncretainty from various angles. Bob Lord, Global CEO of Razorfish provided insight into the four technologies (cloud computing, multi-touch, mobile, agility) that will transform e-commerce in the next five years using cutting edge examples. 3. 4. 5.

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